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Suggest You - 5 Ways Copywriting Can Promote Your Professional Service Business
Ooh, I love a good list! Especially at Christmas time. It just gets you feeling all warm and fuzzy and productive, doesn’t it? Unfortunately, most resolution lists read like a Martha-Meets-Oprah-Make-Your-Life-Really-Special instruction sheet. You know, stuff like “Always show you care with a hand written thank you note. Use high quality, recycled card stock, and sign in calligrap
Better: “We use wood to make yo
We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bos
But a slogan and a headline fill different purposes.
Naturally I’ve disguised the details but Monica’s not unusual. You’ve got at least 5 ways to brag – all different.
(1) Slogan or Tag Line.
Your slogan usually appears near your logo on your website, on your business card and (often) in your elevator speech.
Your slogan should reflect the benefits you offer your clients, not your own uniqueness. I once saw a slogan on a truck, “We know everything about lumber.” My response: “So…why should I care?”
Better: “We use wood to make you
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.There are a number of measurements that can be used when determining how good a keyword might be:Search volume (high or low) KEI Number of search results for
But a slogan and a headline fill different purposes.
Naturally I’ve disguised the details but Monica’s not unusual. You’ve got at least 5 ways to brag – all different.
(1) Slogan or Tag Line.
Your slogan usually appears near your logo on your website, on your business card and (often) in your elevator speech.
Your slogan should reflect the benefits you offer your clients, not your own uniqueness. I once saw a slogan on a truck, “We know everything about lumber.” My response: “So…why should I care?”
Better: “We use wood to make yo
Have you ever visited the website for a small business and become frustrated that you can’t find seemingly basic information? You are not alone. As customers we want to get the information we want as quickly as we can. For some reason, many businesses – especially small businesses – either forget, or choose not to include the basics.Be sure your organization’s web
(1) Slogan or Tag Line.
Your slogan usually appears near your logo on your website, on your business card and (often) in your elevator speech.
Your slogan should reflect the benefits you offer your clients, not your own uniqueness. I once saw a slogan on a truck, “We know everything about lumber.” My response: “So…why should I care?”
Better: “We use wood to make yo
Wikipedia is an open source encyclopedia, a website where anyone can write and post an article on any topic of their choice. The site has been a remarkable success, with thousands of amateur authorities weighing in on an infinite variety of topics. As of the summer of 2005, Wikipedia was home to nearly 850,000 articles in English alone, with many other entries in dozens of additional l
Your slogan should reflect the benefits you offer your clients, not your own uniqueness. I once saw a slogan on a truck, “We know everything about lumber.” My response: “So…why should I care?”
Better: “We use wood to make yo
If you have been following news lately, XBOX 360 Microsoft’s next generation console went on sale at midnight on 22nd November. Many people queued up to make sure they can get hold of the console and experience the hype that has been brewing as times goes by before the official launched. Many people too went home empty handed and disappointed as stores were allocated that small amount
Better: “We use wood to make your home look beautiful.”
I’ve used “Promotion with professionalism” and, “If your website isn’t making money while you sleep, we need to talk.” My current career slogan: “From career breakdown to career breakthrough.”
(2) Resource box statement.
When you send out articles to promote your business, you need a short signature block – 5 to 7 lines – to conclude your article. You’ll need a brief sentence summarizing your uniqueness, such as: “Mary Jones helps high-earning professionals lose their credit card debt and gain financial security in six months or less.”
Some professionals opt for
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