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  • Suggest You - Internet Marketing - The Importance of the Sales Funnel

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    Now I will talk about the sales funnel. In theory, the sales funnel will be very wide at the entry end, just like a physical funnel, and it will get more narrow as time goes on.

    So the wide end of my funnel is where I bring people into my list with the offering of a free ebook. This is the easiest way to have the largest entry point in the funnel.

    Once they have ‘purchased’ the free item (for free, of course), then I will offer them, generally, a $10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probab

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    So the wide end of my funnel is where I bring people into my list with the offering of a free ebook. This is the easiest way to have the largest entry point in the funnel.

    Once they have ‘purchased’ the free item (for free, of course), then I will offer them, generally, a $10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probab

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    Once they have ‘purchased’ the free item (for free, of course), then I will offer them, generally, a $10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probab

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    feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probab
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    ore value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probably a lot more if people would really use the information. So they are getting their money’s worth. Of note here, nearly 10% of everyone on my list has bought at least one or both of my $10 products. So in that one part of the funnel, my subscribers are worth on average, $1 each, up front.

    The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think that the $47 price point actually converts at a higher level than the $27 price point. Assuming that is true, I am guessing that the reason is that people think that there is much more value in the $47 product than in th

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