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Suggest You - Lieberman-Lamont Advertising and How It Relates to Small Businesses
I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only those who play the game the best will collect the bigger p
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotio
Do you know where in the office the most rumors are put out? It’s in the coffee kitchen! This is a place to gather in a company and you can learn a lot there. It is also the place where often mobbing starts. It is a place where employees feel kind of safe and not watched. There is a rule of thumb here: The worse the working atmosphere in the compa
Sitting on my back porch here in Connecticut, it's an hour before the polls close in this political duel between the well estabished, well-known brand (Lieberman) and the new, unknown brand (Lamont).
The unknown (Lamont) has succeeded in making his alternative into a viable choice on a $4 million budget, compared to Lieberman's $6 million. Just running for office is a big business. Many of my clients would be happy with that kind of gross revenue!
And so, with an incredible voter turnout of just over 40% (in August!!) both sides are saying it looks good for them. We'll know soon enough.
Both have used TV and radio and direct phone calls. We even got an oversize postcard from Lieberman here at home.
Lamont has attracted attention in his TV commercials being surrounded by mostly younger people who want change. Lieberman tends to show more mid-age supporters and continues his well publicized visits to roadside diners to keep in touch.
It's like the 60's again --- an increasingly unpopular war and dissidents. But this time, the dissident is in the form of a telecom multi-millionaire from one of America's richest towns --Greenwich, Connecticut -- who came out of political nowhere to challenge a political big guy. Did he think, "I'm rich and I think I'll run for the U.S. Senate"?
This could be compared to the feelings the hometown hardware store might have felt when Home Depot or Walmart came to town. Big money comes in and disrupts a long relationship.
It's not all about money. Sure, Lamont has the personal money to get his message across.
But look at how he has expressed his emotional anti-war message. One really has to respect his campaign committee and ad agency for keeping his message consistent across all the media he is using.
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotion
Here is a light hearted history and trivia on the ball valve. Read it and you will never take your natural gas or electricity for granted again, ok so maybe you will…Ball Valve mystery? The humble ball valve has a checkered history and somewhat murky origins. It may not be cloak and dagger stuff, but it’s not without mystery… Take a look
And so, with an incredible voter turnout of just over 40% (in August!!) both sides are saying it looks good for them. We'll know soon enough.
Both have used TV and radio and direct phone calls. We even got an oversize postcard from Lieberman here at home.
Lamont has attracted attention in his TV commercials being surrounded by mostly younger people who want change. Lieberman tends to show more mid-age supporters and continues his well publicized visits to roadside diners to keep in touch.
It's like the 60's again --- an increasingly unpopular war and dissidents. But this time, the dissident is in the form of a telecom multi-millionaire from one of America's richest towns --Greenwich, Connecticut -- who came out of political nowhere to challenge a political big guy. Did he think, "I'm rich and I think I'll run for the U.S. Senate"?
This could be compared to the feelings the hometown hardware store might have felt when Home Depot or Walmart came to town. Big money comes in and disrupts a long relationship.
It's not all about money. Sure, Lamont has the personal money to get his message across.
But look at how he has expressed his emotional anti-war message. One really has to respect his campaign committee and ad agency for keeping his message consistent across all the media he is using.
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotio
Forklift attachments are used to increase the number of functions performed by a forklift. Forklifts are basically designed to lift rectangular loads and carry them from one place to another. With the help of attachments, it can perform a number of varied tasks.A forklift consists of a fork shaped lifting mechanism that is powered using a h
It's like the 60's again --- an increasingly unpopular war and dissidents. But this time, the dissident is in the form of a telecom multi-millionaire from one of America's richest towns --Greenwich, Connecticut -- who came out of political nowhere to challenge a political big guy. Did he think, "I'm rich and I think I'll run for the U.S. Senate"?
This could be compared to the feelings the hometown hardware store might have felt when Home Depot or Walmart came to town. Big money comes in and disrupts a long relationship.
It's not all about money. Sure, Lamont has the personal money to get his message across.
But look at how he has expressed his emotional anti-war message. One really has to respect his campaign committee and ad agency for keeping his message consistent across all the media he is using.
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotio
We all succumb to the annual ritual of making a bunch of resolutions about how we will change our lives with the start of the New Year: eat better and healthier foods, exercise more, reorganize our rather hectic and stressful lives in order to live longer, and learn to enjoy what we have. In most instances, regardless of how dedicated we are to
This could be compared to the feelings the hometown hardware store might have felt when Home Depot or Walmart came to town. Big money comes in and disrupts a long relationship.
It's not all about money. Sure, Lamont has the personal money to get his message across.
But look at how he has expressed his emotional anti-war message. One really has to respect his campaign committee and ad agency for keeping his message consistent across all the media he is using.
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotio
Life span of an asset to a business rests primarily, on the purpose of its acquisition and secondary, on its nature. An item acquired for immediate consumption or sale is a short-lived asset and that meant for prolonged use, is long lived asset, though both produce revenues. Whereas the former asset expires within one year of its acquisition, the
Some questions to ask yourself as a small business:
1. Is your "high quality" brand getting stale with your customers?
2. How can you tell them you are still as "fresh" as you were when they first discovered you?
8:30 pm --- The polls have been closed for a half hour now, with 2% reporting, Lamont is leading 60% to 40%.
Emotions, rather than competent past experience, have taken the lead.
Observe: Consumers are a fickle bunch. Pay attention to the emotions of yours!
11:15 pm --- 96% of the vote is now in. The Lamont (unknown brand) is still ahead 52% to 48%.
The pundits are already having a field day.
© 2006 Jon Sinish
This article may be reprinted and distributed as long as the resource information remains intact.
Connecticut, 7 pm, August 8
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