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    one ad in a newspaper, this is an entirely respectable course. However...

    Saving money in the short term does not necessarily

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    Well, for one, if you are going to advertise, then you are going a step in the right direction toward increasing the amount of sales that your company does. Whilst word-of-mouth referals are an essential and important part of growing your business, with advertising, the number of people who can go on to to give word of mouth referals grows exponentially.

    So you are going to pay money to advertise. Surely you can do it yourself and save money on an agency. Of course if you have a micro budget and just want to run one ad in a newspaper, this is an entirely respectable course. However...

    Saving money in the short term does not necessarily

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    s that your company does. Whilst word-of-mouth referals are an essential and important part of growing your business, with advertising, the number of people who can go on to to give word of mouth referals grows exponentially.

    So you are going to pay money to advertise. Surely you can do it yourself and save money on an agency. Of course if you have a micro budget and just want to run one ad in a newspaper, this is an entirely respectable course. However...

    Saving money in the short term does not necessarily

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    ing, the number of people who can go on to to give word of mouth referals grows exponentially.

    So you are going to pay money to advertise. Surely you can do it yourself and save money on an agency. Of course if you have a micro budget and just want to run one ad in a newspaper, this is an entirely respectable course. However...

    Saving money in the short term does not necessarily

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    to advertise. Surely you can do it yourself and save money on an agency. Of course if you have a micro budget and just want to run one ad in a newspaper, this is an entirely respectable course. However...

    Saving money in the short term does not necessarily

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    one ad in a newspaper, this is an entirely respectable course. However...

    Saving money in the short term does not necessarily equate to gaining money in the long term.

    So you've posted your ad. You've paid your money. Question. Is it any good? Do you know what makes a good ad? How much time have you spent on making it the best it can be? How much time have you spent away from the business whilst working on it? Do you know how to test if it is money well spent?

    Of course it can be fun.

    But, remember, every single communication that you send out is both an opportunity and says something about your company. What message are you

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