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Suggest You - eMarketing 101- Chapter 1: What is eMarketing and How is it Better Than Traditional Marketing
Ever wonder why some executives repeatedly win positive media attention for themselves and their companies? Reporters on deadline return again and again to sources they know. But how do you get on their source list in the first place? How do you position yourself as an industry expert, trend setter, or market leader?You do it by understanding what reporters need. Introducing your capabilities to the media to lift your profile is a combination of persistence and preparation.Begin by making a list of those media outlets and reporters covering your industry; locally, regionally, nationally and internationally. Look for opportunities to contact reporters when you read, hear or see a story they’ve authored that’s in your field. If they’ve done a good job, tell them. Also be prepared to tell them what you might have added to the story.Identify areas of legitimate news that reporters covering your industry can hear from you first. If you’re a source of information, even
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot b
Somehow you've found your way to the internet, and if you're reading this article, then you are one step closer to registering your first domain name. Whether you're looking to register a name for a personal blog, or for your online business, the right domain name can mean the difference between success and failure.Once you are familiar with the basics, you will feel confident enough to make a sensible decision, and find the best domain name solution for your specific needs.What is a domain name? The best way to understand the concept of a domain name is to think of it as a mask, or the alphanumeric equivalent of an ip address. This mask allows you to access web pages on the internet in an easy to remember way. For example the domain name for this site is www.DomainBash.com. That is a lot easier to remember than something that looks like 24.195.85.161, which is what the ip address that the domain name is masking. Your domain name will essentially become y
The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.
That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods.
By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.
What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be
You can include selling your own or others’ products, selling purchased products, selling affiliate products, selling from your own web site or selling from someone else’s web site. It can include using companies like ebay or amazon to help you make the sales. It can involve sending traffic directly to your web site so they can purchase from you immediately, or it can involve sending traffic to a squeeze page, building a list, and then sending that list to your sales pages or referral pages, and earning income at a later date.One of the really nice things about working online is that you can literally go from an idea to sales in just a few days, with the longest delay that of getting your web hosting account, because that can take a few days. Once you have your idea and a web hosting account, you can create a sales page, add in a paypal account so you can get paid, and begin sending traffic to your web site. Often, you can have sales the very first day your web site is onlin
That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods.
By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.
What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot b
Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and easy (OK, it does take some time and a few brain cells).If you are not familiar with article marketing, it is the process of writing short (250-500 word) feature articles for the web that are posted on internet magazines, commonly called e-zines. You may recall doing a search when you entered in some key words on a subject of interest and found these informative articles written by subject matter experts. At the end of the article was a byline with the author’s name and an URL for you to click on for more information.There are many benefits to on-line article marketing. Articles are sticky; once an article is accepted on an e-zine website, it can stay listed for months or years. When your articles are posted on numerous e-zine websites, the search engine spiders pick this up; this sends your website ranking sk
By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.
What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot b
Internet video isn’t going away. In fact, it’s everywhere. An Advertising.com study whose results were announced a few weeks ago indicate that 66 percent of Americans watch streaming video at least once a week.As a company, how can you capitalize on that audience—especially if you don’t have access to the technology to make it happen?It turns out that you don’t have to. The answer may be a third-party video hosting site that can house your marketing campaigns and other brand-relevant programming. One such company that does this is Wi-Fi TV. Wi-Fi TV allows you to purchase your own global Internet TV channel and control the programming to suit your marketing goals.Using video to reach your audience isn’t just technologically savvy, it creates a branding experience your customers will crave. Here are four reasons why featuring your content through a third-party video site can help your brand succeed.1. It takes the responsibility off you and your staff to crea
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot b
When there is little time to go to the local public library or shop around for a good business book, e-books on the Internet may be the best solution. If you are looking for specialized information, e-books may be the "only" solution.E-books are viable and cost-effective. They can be quickly located using a search engine. Bought and downloaded anytime and anywhere. The "critical path" towards knowledge acquisition is fast and effective.You can rapidly develop your business knowledge base on several subjects like leadership, management, planning, promotion, finance and more.Imagine that you suddenly realize you have to prepare for an important business meeting tomorrow and give a presentation on change management. You can quickly log on to the Internet and find some very good e-books on the topic. You can download the e-book immediately and start reading.E-books are usually much less expensive than traditional books on business. This means that you don't ha
Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.
The benefits of eMarketing over traditional marketing Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.
Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. eMarketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow.
Interactivity Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. With a two-way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive.
Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact.
Imagine you're reading your favourite magazine. You see a double-page advert for some new product or service, maybe BMW's latest luxury sedan or Apple's latest iPod offering. With this kind of traditional media, it's not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition.
With eMarketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive o
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