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Suggest You - Writing Effective Ad Copy
Make friends with the gatekeeper! 10 ideas for getting through on the phone and leaving your competition out in the cold…Are gatekeepers the bane of your life? You know you have a great product that will definitely add value to your prospect, make him or her money, save time, you name it - if only you could just get through!!Having just spent the best part of a whole morning phoning my prospect list, I became aware of many of the in-built strategies I employ when approaching gatekeepers, that I feel have given me the edge, so I thought, why not share a few?The first thing to remember is that although you are unique and have a unique proposition, your prospect is probably getting tens if not hundreds of inbound calls a day. It would be entirely possible for some managers within organisations to answer sales calls and do nothing else whatsoever.You appreciate these people need protecting. We live in the days of CTPS, (Corporate Telephone Preference Service) it may be called something else where
Government auctions are where items that various government agencies have seized are sold, often at excellent prices. With a little knowledge, you can save some money with government auctions. Here is some basic information and tips to help you make the most of government auctions.What items are for sale at government auctions?Usually, big ticket items, such as vehicles, houses, land, boats, airplanes, computers, etc.Where have the items come from?Usually, the items have been seized by a government agency. Items might be seized in a raid, repossessed due to unpaid taxes, etc. Agencies that seize and sell items include the FBI, IRS, police departments, DEA (Drug Enforcement Administration), etc.How are items sold?Depending on the auction, items may be sold at an internet auction, at a fixed price, or at a conventional auction.How can I find out about items for sale? There are many ways to find out about items for sale. Searching the internet will provide you many websites th
The first thing to understand is that most products sold on the Internet are impulse buys. For the most part people do not search for a product to buy online. They look for information not something to buy. Even if you are selling information it is still considered a product and what web surfers are looking for is free information not information that will cost them money.
A good sales ad should contain the following.
In the opening of your ad copy you want to create a bit of curiosity. Creating curiosity right from the beginning in your headline will hopefully draw the reader into the body of your ad copy. There are many ways to make the reader curious. I’ll give you a couple here to get you started. One way may be to use reverse psychology. Here’s an example using reverse psychology.
WHERE DOES YOUR COMPANY STAND when it comes to building pricing trust and demonstrating credibility with your customers?Have you: a) Earned it? b) Lost it? or, c) Never had it at all?If your answer was b) or c), it's time to ask where your management team made the wrong turn. Was it a poorly defined pricing strategy? A betrayal of product, service and pricing support? Conflicting goals and objectives? Misguided pricing practices?Well, often the answer resides in some element of all of the above. Some of the most common symptoms of poorly-executed integrity pricing include:Providing discounts and allowances to many, if not all, of your accounts; Favorable pricing to customers who have not earned it through volume, a profitable sales mix, or loyalty to the relationship (see illustration); Fluctuating pricing strategy that favors price-sensitive buyers who will "jump ship" given a new opportunity from your competitor; Compromising the best interests of the existing customer base in favor of n
The first thing to understand is that most products sold on the Internet are impulse buys. For the most part people do not search for a product to buy online. They look for information not something to buy. Even if you are selling information it is still considered a product and what web surfers are looking for is free information not information that will cost them money.
A good sales ad should contain the following.
In the opening of your ad copy you want to create a bit of curiosity. Creating curiosity right from the beginning in your headline will hopefully draw the reader into the body of your ad copy. There are many ways to make the reader curious. I’ll give you a couple here to get you started. One way may be to use reverse psychology. Here’s an example using reverse psychology.
The Small Corporate Registration was designed specifically for small businesses. It allows small companies to raise equity or debt capital publicly without having to register with Securities and Exchange Commission. It is designed to streamline the state review process by using standardized forms and reviews. Each states separately reviews the company’s filings and issues a permit allowing general solicitation to the public in that state.Permits are generally issue within 30 days ( in Nevada) or it may take up six months (as is the case in California) depending on each state’s regulatory standard.This form of registration is available to small securities issuers pursuant to Regulation D, Rule 504, of the Securities and exchange Act of 1933, as amended.It allows small companies to be able to raise up to one million dollars in equity financing with certain limitations and guidelines. This program is known as Registration By Exemption because it is basically a hybrid between a public offering and a privat
A good sales ad should contain the following.
In the opening of your ad copy you want to create a bit of curiosity. Creating curiosity right from the beginning in your headline will hopefully draw the reader into the body of your ad copy. There are many ways to make the reader curious. I’ll give you a couple here to get you started. One way may be to use reverse psychology. Here’s an example using reverse psychology.
Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.Millions of Rupees and in some cases Dollars are spent on a few seconds and the following is sometimes what gets dished out. We start with the Fanta commercial with Rani Mukherjee making some weird sounds to an equally obnoxious soundtrack/jingle. The visual realm also suffers here with what seem to be the single most barf inducing graphics ever in an ad. There is no thought behind this project. If there is please let me know and put me out of my misery.The high point of the ad is when they rhyme the words, “P.K. Bose” with, “Fanta ka dose”. How this ad ever got on air is anyone’s guess. My heartfelt condolences to the client.Next on this list of shame is the latest Clipsal switch ad where, this lady seemingly a helper dressed in an over sized white frock is going about doing her dusting albeit rather grudgingly.
In the opening of your ad copy you want to create a bit of curiosity. Creating curiosity right from the beginning in your headline will hopefully draw the reader into the body of your ad copy. There are many ways to make the reader curious. I’ll give you a couple here to get you started. One way may be to use reverse psychology. Here’s an example using reverse psychology.
The price of crude oil and petroleum products reached a high in the international market last August 21st after Iran announced that it is continuing efforts to enrich uranium. Iran's statement and actions are direct contradictions to a United Nation resolution which bans uranium enrichment. As a mineral, uranium is an essential component of nuclear devices and weapons of mass destruction. Through its actions, the Iranian government risks possibly severe economic sanctions. However, the repercussions of Iran's action are felt in the global market as the prices of manufactured goods went higher.The administration-supported Iranian Students News Agency reported that Ayatollah Ali Khamenei, Iran's leader, ruled out propositions to suspend nuclear activities. In response, the UN allowed Iran a two-week allowance to suspend the program in exchange for incentive offers. If Iran does not submit by August's end, the UN will undoubtedly resort to its international powers to stop Iran by itself. Meanwhile, the international tr
Can you see how this would catch the reader’s attention? It’s like when someone tells you not to look makes you want to look all the more. You think to yourself. Don’t tell me not to look. I’ll look if I want to. You’ll get the same reaction telling the reader not to read any further. Here’s a more positive headline.
In the above example the reader is given enough information to hopefully peak his or her curiosity without telling he or she what it is that is being offered. He or she will have to read the body of the ad if he or she wants to know what will help them with their search engine woes. Curiosity will catapult the reader to the body of the ad which is what will ultimately make the sale. You will however, need to get them to the body. Curiosity will do this very well if written properly.
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