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Why Are Duopolies So Competitive?
A duopoly is a situation in which two firms control nearly all of the market for a product or service.Duopolies can be surprisingly competitive. If you remember that the price of a product or service is determined solely by the highest losing bid price and the lowest losing ask price, you’ll realize why a duopoly can be so competitive. A large number of inefficient competitors will have almost no affect on prices in the long run unless someone (either a government or a group of idiotic investors) is willing to continually finance unprofitable operations in an unprofitable industry (think airlines).Of course, there is always the fear of a price fixing scheme in a duopoly. Generally, however, that fear is unfounded. Human nature suggests a price fixing scheme is far more likely to occur in an o

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Tip #3: Realize that there’s a strategy behind advertising – Some companies look at ads and think, “That looks pretty. That’s the ad for me!” No, it’s not. If it is the ad for you, it’s because the thought and strategy behind the ad make it the correct choice – not the prettiness factor. There are many strategies to constructing ads: the way a human-being’s eyes move over copy, how different text format improv

Use Links for a Better Event Experience
Links are one of the most convenient features of the internet. The ability to go from website to website and land exactly at the information you are looking for is like opening a book and getting the page you need every time.If you can anticipate the information that your event participants need and point them directly to it, when they need it, you will get more registrations and make registering and attending your event more enjoyable and beneficial.Before we get to a list of links that you may want to use, keep in mind that you can over do it. Try to keep your registration form uncluttered by only adding links that will help during the actual registration process. The rest of the links should go in the confirmation email or on the event website where they can be accessed after the registrat

Think you work well with your ad agency? You probably don’t. Companies go to ad agencies to get results. And if you’re like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the edge with experience. Remember, they do advertising for a living! Don’t expect to go into the relationship as the boss of them just because you’re paying them.

Listen up, because it is likely you are doing some things that the ad agency does not want to see. Below is a list of 11 tips for working with an advertising company. Every business is guilty of looking over many of these things. So read on to make sure you’re doing all you can to make your relationship with your ad agency the best it can be.

Tip #1: Know what you want – A lot of companies go to ad agencies knowing what they don’t want. This is a terrible strategy to get results. You’re relying on the ad agency to guess what works best for your business. You’re also going to waste plenty of time shooting down the ad ideas the agency will give you. This will tire the ad agency out very quickly. It’s also a very negative first step in working with an advertising company.

Tip #2: Don’t assume you have the right answer – Sometimes your company will automatically think it has the right answer for advertising. So why are you going to an ad agency then? You should know what you want out of advertising, but don’t expect the ad company you’re working with to follow a strict set of guidelines you put forth. Remember, you’re going to a professional ad agency – a company that specializes in marketing businesses. Use their expertise; don’t destroy it by thinking you have all the answers.

How To Move A Home Business Online
If you have had a home business for awhile, chances are good that you have a great local following that provides you with most of your business. This might be great but you might feel as if you have reached a ceiling as far as your payment goes, and what you are going to be making from your home business. If you feel like you can’t go any farther with the local responsibilities that you have, you might want to move your home business online. This is something that you should consider if you find yourself wanting to grow, but don’t’ find the avenues for it locally.First StepsFirst, you have to decide if you are going to benefit from being online. Remember that if you move your home business online, you can expect more business right away. So you have to decide whether or not you are goi

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Free Vending Machines
Free vending machines are installed free of cost. They are offered by various organizations and some manufacturers. They are cost effective solutions to your vending needs. These free vending machines are commonly seen at exhibitions. Non profit organizations install free vending machines at public places to advertise some health practices or new medical products.Free vending machines mostly offer drinks such as Coca-Cola, Pepsi-Cola, Seven-up, juices, Aquafina, water etc. Free vending machines also sell snack, cold food, frozen food, hot beverages etc. Most promotional free vending machine offer new products at low rates to popularize them in the market. Free vending machines are also operated by coin. Many free vending machines come with touch screen for easy use. Some vending installers make prof

hat they don’t want. This is a terrible strategy to get results. You’re relying on the ad agency to guess what works best for your business. You’re also going to waste plenty of time shooting down the ad ideas the agency will give you. This will tire the ad agency out very quickly. It’s also a very negative first step in working with an advertising company.

Remembering Dr. King This Year
We Americans celebrate at least a dozen holidays each year. And while only Christmas seems to bring most business (and other activities) to a halt for at least part of a day, each holiday should represent at least a heartbeat's pause for those of us celebrating to remember who and what the celebration is all about.If it's worth celebrating, it should be worth knowing why we are celebrating. How can we better focus on celebrating those whose births, careers, or accomplishments, the day commemorates?This month, I wonder how many of us really think about Martin Luther King on his holiday? And if we do, are we really aware of what are we celebrating?On January 15th , we will celebrate a holiday that more than any other, asks us to stop and remember that opportunity in America is, indeed

r company will automatically think it has the right answer for advertising. So why are you going to an ad agency then? You should know what you want out of advertising, but don’t expect the ad company you’re working with to follow a strict set of guidelines you put forth. Remember, you’re going to a professional ad agency – a company that specializes in marketing businesses. Use their expertise; don’t destroy it by thinking you have all the answers.

Dialing For Dollars
This concept is not out dated or an old dinosaur. It still works just as good as any other strategy that people have. Many people think that in the high tech world that we live in today old strategies has no place. What sounds better and empty wallet or an open cash register?Why Cold Calling?Many people often ask me why cold calling? My reply is always why not. Most sales people have a misconception of cold calling. Everyone has fears but if you expect to be the best at what you do you must overcome your fears. Cold calling has place in your business somewhere. It is not a waste of time. You can use cold calling as a way to measure the effectiveness of your prospecting.A warm prospect can still be a cold call. I can hear you asking yourself how. If a real estate agent cold call on FSBO

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Tip #4: Don’t let loved ones make business decisions – If you’re the owner of a small business, you probably like to bounce ideas off of family or close friends. But when it comes to advertising, everyone has a different opinion. You know your company best. Your marketing manager knows your marketing best. The people who know the problem best should be making the decisions.

Tip #5: Have one decision maker – This is related to the last tip, but is still very important. An advertising idea appeals to different people in different ways. If you have more than one decision maker, disagreements will occur and the ad agency will get discouraged working with you. Having one decision maker speeds the process and just makes everything easier.

Tip #6: Don’t assume you know your customers – If you have never done market research as a company, then chances are you don’t know your customers very well. You know how you do business with them, but you don’t know their problem solving processes or even their motivations for buying your product or service. The bottom line is: if your ad agency needs to do market research, let them! Even though you’re paying out more for you advertising, you’ll get better results and have a better understanding of your customer for the future.

Tip #7: Something is NOT better than nothing – A lot of businesses see marketing as a necessary nuisance. “The competition is running a large ad campaign so we have to keep up!” Sometimes it’s just that a business hasn’t run a campaign in a while and they just feel

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Using an online registration system to register attendees for your next event can significantly diminish your workload and increase attendance, but automated follow-up by email is essential for the success of your event.

Confused as to how to select a Six Sigma Project? This article gives you the how and why of successful project selection!

Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline of newspaper circulation and advertising.

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