ly about your products or services. One way to do this is to create a voluntary Street Team or some other membership club. Bands have used street teams for years as an easy avenue for allowing their fans to spread the word about their music. With In the world of online marketing, being on time is too late. It’s no longer enough to simply ride the wave of the latest marketing trend, you must anticipate the wave and be ready when it hits. In an environment where banner ads are becoming increasingly ineffective, Pay Per Click is becoming increasingly expensive, and natural search is becoming increasingly competitive, companies need new and creative ways to reach their target audience without breaking the budget. Below I will share 3 out of the box ideas that websites can use to inexpensively reach their potential customers or help convert existing traffic to their websites.

1) Create a Street Team: While the term “viral marketing” is all the rage these days, it seems like few companies actually know how to do it. Of course, viral marketing (friends telling friends) occurs naturally among your customers. However, the challenge is stimulating your customers to more proactively tell their friends and family about your products or services. One way to do this is to create a voluntary Street Team or some other membership club. Bands have used street teams for years as an easy avenue for allowing their fans to spread the word about their music. With m

asingly ineffective, Pay Per Click is becoming increasingly expensive, and natural search is becoming increasingly competitive, companies need new and creative ways to reach their target audience without breaking the budget. Below I will share 3 out of the box ideas that websites can use to inexpensively reach their potential customers or help convert existing traffic to their websites.

1) Create a Street Team: While the term “viral marketing” is all the rage these days, it seems like few companies actually know how to do it. Of course, viral marketing (friends telling friends) occurs naturally among your customers. However, the challenge is stimulating your customers to more proactively tell their friends and family about your products or services. One way to do this is to create a voluntary Street Team or some other membership club. Bands have used street teams for years as an easy avenue for allowing their fans to spread the word about their music. With

t of the box ideas that websites can use to inexpensively reach their potential customers or help convert existing traffic to their websites.

1) Create a Street Team: While the term “viral marketing” is all the rage these days, it seems like few companies actually know how to do it. Of course, viral marketing (friends telling friends) occurs naturally among your customers. However, the challenge is stimulating your customers to more proactively tell their friends and family about your products or services. One way to do this is to create a voluntary Street Team or some other membership club. Bands have used street teams for years as an easy avenue for allowing their fans to spread the word about their music. With

it seems like few companies actually know how to do it. Of course, viral marketing (friends telling friends) occurs naturally among your customers. However, the challenge is stimulating your customers to more proactively tell their friends and family about your products or services. One way to do this is to create a voluntary Street Team or some other membership club. Bands have used street teams for years as an easy avenue for allowing their fans to spread the word about their music. With ly about your products or services. One way to do this is to create a voluntary Street Team or some other membership club. Bands have used street teams for years as an easy avenue for allowing their fans to spread the word about their music. With my current company, we created a street team that provides free branded content such as screensavers, wallpapers, flyers, email templates, banners, and more. In addition, we provide an incentive for our street team members to spread the word about our products by offering them a 10% referral credit for anyone they send to the site that makes a purchase. Not all street teams need to be this complex, however it is advantageous to at least provide some good free content or some motivation to spread the word.

2) Create a Gift Finder Service: Gift finders are becoming increasingly popular, especially during holiday seasons. Too often we assume that customers come to a website knowing exactly what they are looking for. Quite often, especially during the Christmas season, customers are looking for suggestions on what gifts to give. One advantage that brick and mortar stores have over online stores is the ability for a knowledgeable sales clerk to suggest gift items