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Suggest You - 4 Sneaky Ways To Slaughter The Price Concern Of Your Prospects
As a job seeker, you’ve probably been told repeatedly to prepare some questions to ask at the end of your interview – but seldom got advice on what constitutes a good interview question. In brief, a good interview question is one that shows your knowledge of the field, and focuses on the company rather than on what you expect to get from your association with them. In other words, this is not the place to ask
For example your vitamin offers:
The vitamin E found in 5 pounds of peanut butter
The vitamin C found in 60 large oranges
The vitamin B found in 70 pounds of beef
Definitely your vitamins are cheaper than 70 pounds of beef, 60 large oranges, and 5 pounds of peanut butter. So you’re making them feel like they are getting a great deal!
Snea
Is your management team able to protect proprietary information? You have to be in this day and age of Corporate Espionage. Not to mention the laws on identity theft. If you lose valuable employee personal information you could be sued or worse yet be sued by the government, as there are now rules and regulations that you must protect your company’s employees information.And failure to notify them
Sneaky Technique #1
Confuse the price concern with indirect comparison.
Let’s say that you are selling CDs for a seminar. You can go around the price issue by saying this…
“The CD-set may cost $397, and that’s a lot of money. But think about the money you saved if you actually went to the 3-day seminar.
You’d be paying $300 for the hotel, $300 for the plane ticket, $200 for food and drinks, and $600 for the ticket to get into the seminar itself…so you are actually investing $397 instead of $1400 and getting the same information.”
So the price issue here is not with your competitors. You are comparing the value of the CD-set with the more expensive live seminar!
Sneaky Technique #2
Bring up the labor and research it took to develop your product.
For this example, let’s say you are selling vitamins and your price is higher than the competitor’s. Tell your prospects (if it’s true) that your vitamins:
Is researched by a team of 1000 world class scientists that cost millions of dollars.
Took ten years of constant research to reach your perfect formula
Organically harvested and costs millions of dollars more to bring the best of nature to your customers.
This justifies why your product is more expensive by demonstrating that millions of dollars of labor that is packaged into your product.
Sneaky Technique #3
Sell the ‘bulk’ benefits your product offers.
Return to the vitamin example. This technique doesn’t even compare your product with money. Show your prospects how much food they will have to eat to equal the amount of nutritional benefit found in your vitamin.
For example your vitamin offers:
The vitamin E found in 5 pounds of peanut butter
The vitamin C found in 60 large oranges
The vitamin B found in 70 pounds of beef
Definitely your vitamins are cheaper than 70 pounds of beef, 60 large oranges, and 5 pounds of peanut butter. So you’re making them feel like they are getting a great deal!
Sneak
Continuing professional development (CPD) is promoted by the CIPD to support the systematic development and accreditation of its members. The aim is that the continuing search to improve knowledge and skills through exposure to new experiences benefits both the individual and the business. The CIPD actively encourages CPD along with other bodies for professionals such as lawyers, accountants and surveyors.ney you saved if you actually went to the 3-day seminar.
You’d be paying $300 for the hotel, $300 for the plane ticket, $200 for food and drinks, and $600 for the ticket to get into the seminar itself…so you are actually investing $397 instead of $1400 and getting the same information.”
So the price issue here is not with your competitors. You are comparing the value of the CD-set with the more expensive live seminar!
Sneaky Technique #2
Bring up the labor and research it took to develop your product.
For this example, let’s say you are selling vitamins and your price is higher than the competitor’s. Tell your prospects (if it’s true) that your vitamins:
Is researched by a team of 1000 world class scientists that cost millions of dollars.
Took ten years of constant research to reach your perfect formula
Organically harvested and costs millions of dollars more to bring the best of nature to your customers.
This justifies why your product is more expensive by demonstrating that millions of dollars of labor that is packaged into your product.
Sneaky Technique #3
Sell the ‘bulk’ benefits your product offers.
Return to the vitamin example. This technique doesn’t even compare your product with money. Show your prospects how much food they will have to eat to equal the amount of nutritional benefit found in your vitamin.
For example your vitamin offers:
The vitamin E found in 5 pounds of peanut butter
The vitamin C found in 60 large oranges
The vitamin B found in 70 pounds of beef
Definitely your vitamins are cheaper than 70 pounds of beef, 60 large oranges, and 5 pounds of peanut butter. So you’re making them feel like they are getting a great deal!
Snea
"Privacy?There is no privacy. Get over it!" That comment just a few years ago by Scott McNeely, then CEO of Sun Microsystems, stated a condition that most people did not want to hear. A truth they did not want to believe. And a situation most people refused to deal with.But in the ensuing years it has become increasingly harder for people to keep their heads in the sand, especially if you are about to u
Bring up the labor and research it took to develop your product.
For this example, let’s say you are selling vitamins and your price is higher than the competitor’s. Tell your prospects (if it’s true) that your vitamins:
Is researched by a team of 1000 world class scientists that cost millions of dollars.
Took ten years of constant research to reach your perfect formula
Organically harvested and costs millions of dollars more to bring the best of nature to your customers.
This justifies why your product is more expensive by demonstrating that millions of dollars of labor that is packaged into your product.
Sneaky Technique #3
Sell the ‘bulk’ benefits your product offers.
Return to the vitamin example. This technique doesn’t even compare your product with money. Show your prospects how much food they will have to eat to equal the amount of nutritional benefit found in your vitamin.
For example your vitamin offers:
The vitamin E found in 5 pounds of peanut butter
The vitamin C found in 60 large oranges
The vitamin B found in 70 pounds of beef
Definitely your vitamins are cheaper than 70 pounds of beef, 60 large oranges, and 5 pounds of peanut butter. So you’re making them feel like they are getting a great deal!
Snea
If you are in the beginning stages of setting up a business, one of the first things you want to do is conduct a competition analysis. Studying the competition can pay enormous dividends and save you a ton of time by reviewing their literature to see how they present themselves and what their public image looks like. Most often, a business’s literature will set forth mission statements as well as identifying
This justifies why your product is more expensive by demonstrating that millions of dollars of labor that is packaged into your product.
Sneaky Technique #3
Sell the ‘bulk’ benefits your product offers.
Return to the vitamin example. This technique doesn’t even compare your product with money. Show your prospects how much food they will have to eat to equal the amount of nutritional benefit found in your vitamin.
For example your vitamin offers:
The vitamin E found in 5 pounds of peanut butter
The vitamin C found in 60 large oranges
The vitamin B found in 70 pounds of beef
Definitely your vitamins are cheaper than 70 pounds of beef, 60 large oranges, and 5 pounds of peanut butter. So you’re making them feel like they are getting a great deal!
Snea
The Enterprise Application Integration (EAI) is defined as the process of integrating enterprise computer applications using computer software resources, mostly organizations have two type of applications front office and back office applications, to integrate them in such a way that they can communicate with each other when needed either by simple data passing or by collaborative approach of different applica
For example your vitamin offers:
The vitamin E found in 5 pounds of peanut butter
The vitamin C found in 60 large oranges
The vitamin B found in 70 pounds of beef
Definitely your vitamins are cheaper than 70 pounds of beef, 60 large oranges, and 5 pounds of peanut butter. So you’re making them feel like they are getting a great deal!
Sneaky Technique #4
Split the price into easy payments.
If you want to squeeze extra cash from your prospects, this is a great way to go…even if you price is higher! Sales will improve if you offered them an option of paying one big sum or paying into easy installments.
For your $1000 product, offer them 4 easy payments of $250. Conversion will increase if you give them these options.
The funny thing is that it has been shown that if you offer a ‘premium’ package for $1500 split into 8 easy payments of $187.50 instead, there is no difference in conversion rate…but a big difference in your wallet!
I don’t have a scientific reason why…I just know it works!
These techniques are used to make it difficult for your prospect to make an easy, direct price comparison. It also shows the hidden monetary value of the products you are selling.
So if you are experiencing a sales plateau and you think price may be the concern, start applying these techniques today. It won’t hurt your sales; if anything you’ll probably see some gain!
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