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  • Suggest You - E-Marketing: The Website Itself As A Part Of Your E-Marketing Strategy

    Sales Funnel Selling Basics
    What is a sales funnel? A sales funnel is a series of steps through which you put each of your prospects. It is called a funnel because it is typically big on the entry end of the funnel, and smaller at the final point in the funnel.Imagine a sales funnel that looks like this.Imagine you are getting 10,000 visitors per month, and 50%
    t anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yah

    17 Reasons to Write a Free Ebook
    1. Storage. You have all that great material already, right? Blog posts, articles, rants, whitepapers, etc. It’s time to put them together into a nicely packaged document that delivers more value. Content = useless until it’s accessible to all.2. Reach. Sure, you could charge $7, $17 or $47 or whatever other shrewd pricing st
    In e-marketing, the website experience itself is vital. Take for example the fact that website design can affect the final outcome of online transactions. The aesthetics affects the whole credibility of a business and its website, and this in turn can affect the feeling of security and resulting decision on purchases. In other words, the more a website is liked, the more it improves the attitude towards the site. In addition to the effects of the aesthetics of a website, the ‘Navigation’, ‘Usability’ and ‘Complexity’ all affect potential effectiveness of a website and in turn a sites e-marketing ability.

    Navigation and Usability
    Being able to find information fairly easily and creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the top of web-page is exactly the same on every page in the site and this allows the user to easily access any area of the site with one click of the mouse.

    If a website includes transactions, then the ability to access the ‘Shopping Basket’ and ‘Checkout’ facilities should be simple, perhaps with a static menu. A very popular concept in web design and by Internet strategists is the ‘Three-Click Rule’ and this rule is that anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yaho

    A Vision, The Strategy and The Princess
    A vision statement should communicate two things. One is open for the public, the other should only be shared within the organization.To start with the latter, a vision should elaborate on the uncertainty of the future. Because even though it is uncertain, you should do something with it. You might find scenarios that would sound plausible and
    te is liked, the more it improves the attitude towards the site. In addition to the effects of the aesthetics of a website, the ‘Navigation’, ‘Usability’ and ‘Complexity’ all affect potential effectiveness of a website and in turn a sites e-marketing ability.

    Navigation and Usability
    Being able to find information fairly easily and creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the top of web-page is exactly the same on every page in the site and this allows the user to easily access any area of the site with one click of the mouse.

    If a website includes transactions, then the ability to access the ‘Shopping Basket’ and ‘Checkout’ facilities should be simple, perhaps with a static menu. A very popular concept in web design and by Internet strategists is the ‘Three-Click Rule’ and this rule is that anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yah

    3 Quick Tips to Boost Online Business
    There are so many ways to increase your business online. The following are just a few ideas for direct sales reps to get the most out of their time online.1. Create a Personal Site So much can be done with your own website, it's an absolute must for even direct sales reps. If you rep for several businesses, a personal website is even more
    creating a state of flow whereby the user without too much effort, is able to surf around your site comfortably, is the basis of good navigation. An example of good navigation can be to have a static menu that is visible on every page, in the same location. A menu across the top of web-page is exactly the same on every page in the site and this allows the user to easily access any area of the site with one click of the mouse.

    If a website includes transactions, then the ability to access the ‘Shopping Basket’ and ‘Checkout’ facilities should be simple, perhaps with a static menu. A very popular concept in web design and by Internet strategists is the ‘Three-Click Rule’ and this rule is that anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yah

    Team Leadership: Does Your Leadership Team Really Talk? Part 1
    Businesses need teams. With the pressures to deliver higher revenues, greater customer satisfaction, enhanced operational efficiency and faster speed to market, success requires more than the brilliance of any individual. But even when leadership teams consist of the company’s best and brightest, high-quality teamwork at the top remains elusive for mo
    s the user to easily access any area of the site with one click of the mouse.

    If a website includes transactions, then the ability to access the ‘Shopping Basket’ and ‘Checkout’ facilities should be simple, perhaps with a static menu. A very popular concept in web design and by Internet strategists is the ‘Three-Click Rule’ and this rule is that anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yah

    Will the SEZ Act Boost Exports?
    Many today question the need for the Special Economic Zones (SEZs) in the country; their point – whole of India should be treated as SEZs and this dividing factor be done away with.Units in SEZs enjoy a tax holiday in their first five years and 50 percent exemption in the next five. All imports into SEZs are duty-free. If one is more critical,
    t anything you need to find on a website should be within ‘three clicks of the mouse’. If a user has to go through more than 3 pages from any other given page on a website in order to find something, then the navigation needs to be improved.

    Complexity
    Another example of a simple to use menu structure is the Yahoo homepage (i.e. yahoo.co.uk) whereby despite there being over 100 menu choices, the layout is such that the complexity of the site is not overpowering and confusing. Generally though, simplicity is key and anything which interferes or clutters a website, making it more complex, should be avoided unless it definitely offers a benefit.

    Functionality
    In addition to site architecture and navigation, the download speed of a site can be essential. Bad download speed, can lose a customer, with a customer who has problems with the download speed of a given site, often likely to surf for another alternative site. These days with the mass use of broadband, this is les of an issue, but still be careful. Software packages such as Photoshop offer you the option to save a copy of a picture/photo as a web optimised, lower file size version (using the ‘File ? Save for Web’ menu option). By trying to keep all pictures to below 50k where possible, a website will load far faster and the affects of this site design, will have a direct impact on the e-marketing of the site.

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