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Suggest You - Conversion Optimization: Picking Up Where SEO Leaves Off
Often overlooked, these 5 simple steps can speed up your job search and encourage more executive recruiters and decision makers to call you.1. Be seen as an achiever rather than a “doer” by focusing your resume on your achievements rather than responsibilities. On your resume, under each of your job titles use “Achievements” as a sub-heading followed by bullet points outlining your achievements in that role. Then add another sub-heading for responsibilities and outline your responsibilities.2. Adding a Key Skills/Achievements summary at the top of your resume can help you to easily target yourself when applying to different positions. By looking at the requirements of the position you can point out your most relevant key skills/achievements in your Key Skills/Achievements summary. This helps the executive recruiter to instantly see you as a fit for the position.3. Consider approaching people in compani
Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?
A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final check-out. Chances are, lack of site usability was at least partially to blame.
Additional Benefits to Improving Site Usability
Improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.
Analytics will improve download times, incre
1. Establish a brief and stick to it.What do you want your chairs to do?Comfort: Not many suppliers will sell you a chair that is ‘uncomfortable’, so ask your supplier what makes their chairs comfortable. Ideally, ergonomically shaped seats and backs provide the best comfort over a long sitting. Beware of thick upholstery; it may appear attractive but is often of a very cheap grade that is prone to premature degradation. Thin, dense foams offer greater comfort over time, and will last far longer.Storage: If you have limited storage space, perhaps you require folding or stacking chairs. Should you have room for stacking chairs, these are usually more comfortable and durable. Of all the folding chairs available, there are only about five models that are really any good; look out for brand names like Virco and Samsonite. For large installations, storage should be a key consideration. Your chair
Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation - it can be anything from color motif to lack of clear prices. SEO gets them there, but it doesn't convert them to buyers.
What Is Conversion Optimization?
Is it easy for visitors to find the right product? Is check-out convenient, offering numerous payment options? Is there a telephone number visitors can call to talk to a human? If not, the site isn't conversion optimized.
In broad terms, conversion optimization enhances the visitors' experience when they visit to browse. A site so optimized is: engaging, attractive, very simple, convenient and secure. The objective?
Enable visitors to quickly find what they're looking for and to move without delay through the site's checkout - just as in the brick-and-mortar world of retailing.
How To Optimize Conversion
Undertake Regular Site Analysis
Site metrics are statistics, raw data that reveal visitor actions (or inactions) and behaviors. There are dozens of site analysis programs that create metrics to help with site refinement.
To develop useful metrics, first establish a site baseline for comparison as conversion optimization is underway. Maintain records of metrics to determine which refinements are working and which aren't.
Target Metrics To The Most Desired Action (MDA)
The first step in improving conversion rates is to define the site's objective - to sell products, disseminate information, generate click-throughs or provide customer service, for instance. With the site's objective defined, it becomes easier to develop metrics useful to increasing the number of people who perform the most desired action.
A commercial site owner wouldn't find 'number of pages viewed' especially useful since it's not specific to the site's goal - to sell product. On the other hand, developing a list of keywords used by most buyers would be useful. It's a great way to refine a site's keyword list.
Metrics programs generate raw data. That's all. It takes an understanding of ecommerce dynamics to turn that data into useful information, aka site metrics. And the important first step in the development of utile information is to define the site's objective.
A site owner or web designer should be able to state a site's objective in one, short sentence. If it takes more than that, redefine the site objective. Then develop the metrics that facilitate an improved conversion rate.
Applying Site Metrics
The purpose in developing site metrics is to create a data-based strategy to induce more visitors to perform the MDA. It's not enough to identify problems and trends. Site owners must then take action to address problems and enhance the visitors' overall site experience.
For example, site metrics might reveal that less than 5% of traffic ever gets past the home page. In this case, breakdown the home page to find why so many visitors leave. Too confusing? Too much information? Not enough? Convoluted navigation? If only five out of 100 visitors ever see interior pages, something is wrong with the home page.
Another example? Which search engines are delivering the most traffic? And why? Is it simply page rank? Does the site even show up on SERPs?
Useful site metrics will provide data on visitor activity, search engine activity, keywords, text and layout, checkout procedures and virtually every other aspect of site design and its impact on visitors.
Site Usability and Conversion Rate
The easier it is for a visitor to perform the MDA, the more likely it will be performed. If buyers don't find complete, detailed descriptions of products, they'll be less likely to make a purchase.
If they're confronted with endless data fields that must be completed, they're less likely to complete the on-line form. The ultimate objective in site analysis, therefore, is to improve the usability of the site. The more useful and usable the site, the higher the conversion rate.
Usability encompasses both site structure and site skin - what visitors actually see. Site architecture should be designed to accommodate visitors in several ways. Ease of navigation is, certainly, important. But so is page weight. Visitors just won't wait for long downloads anymore.
An easy-to-use, flexible and secure checkout, with numerous payment options, increases a site's usability. And a one-click check-out is an ideal usability option that repeat buyers appreciate.
Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?
A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final check-out. Chances are, lack of site usability was at least partially to blame.
Additional Benefits to Improving Site Usability
Improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.
Analytics will improve download times, increa
When looking for Merchant Account Providers, you may encounter an expansive list that seems perfect for you. Merchant Account Providers may advertise a low set up fee, but the hidden charges are many. There are maintenance fees, transaction fees, equipment fees, etc. that can add up to a total beyond your budget. Thus, before setting up a business online, it is best to do a thorough research rather than hook up with a provider who will cost you a lot more than your profits.It is necessary to pick a Merchant Account Provider who is likely to take care of your business requirements. An informed decision will lead to profits in the long run.That decision can only be made after you understand the term "merchant account," and are able to distinguish between the several types of merchant accounts that are available. The term "Merchant Account Provider" can mean a firm that offers payment processing but not the prov
To develop useful metrics, first establish a site baseline for comparison as conversion optimization is underway. Maintain records of metrics to determine which refinements are working and which aren't.
Target Metrics To The Most Desired Action (MDA)
The first step in improving conversion rates is to define the site's objective - to sell products, disseminate information, generate click-throughs or provide customer service, for instance. With the site's objective defined, it becomes easier to develop metrics useful to increasing the number of people who perform the most desired action.
A commercial site owner wouldn't find 'number of pages viewed' especially useful since it's not specific to the site's goal - to sell product. On the other hand, developing a list of keywords used by most buyers would be useful. It's a great way to refine a site's keyword list.
Metrics programs generate raw data. That's all. It takes an understanding of ecommerce dynamics to turn that data into useful information, aka site metrics. And the important first step in the development of utile information is to define the site's objective.
A site owner or web designer should be able to state a site's objective in one, short sentence. If it takes more than that, redefine the site objective. Then develop the metrics that facilitate an improved conversion rate.
Applying Site Metrics
The purpose in developing site metrics is to create a data-based strategy to induce more visitors to perform the MDA. It's not enough to identify problems and trends. Site owners must then take action to address problems and enhance the visitors' overall site experience.
For example, site metrics might reveal that less than 5% of traffic ever gets past the home page. In this case, breakdown the home page to find why so many visitors leave. Too confusing? Too much information? Not enough? Convoluted navigation? If only five out of 100 visitors ever see interior pages, something is wrong with the home page.
Another example? Which search engines are delivering the most traffic? And why? Is it simply page rank? Does the site even show up on SERPs?
Useful site metrics will provide data on visitor activity, search engine activity, keywords, text and layout, checkout procedures and virtually every other aspect of site design and its impact on visitors.
Site Usability and Conversion Rate
The easier it is for a visitor to perform the MDA, the more likely it will be performed. If buyers don't find complete, detailed descriptions of products, they'll be less likely to make a purchase.
If they're confronted with endless data fields that must be completed, they're less likely to complete the on-line form. The ultimate objective in site analysis, therefore, is to improve the usability of the site. The more useful and usable the site, the higher the conversion rate.
Usability encompasses both site structure and site skin - what visitors actually see. Site architecture should be designed to accommodate visitors in several ways. Ease of navigation is, certainly, important. But so is page weight. Visitors just won't wait for long downloads anymore.
An easy-to-use, flexible and secure checkout, with numerous payment options, increases a site's usability. And a one-click check-out is an ideal usability option that repeat buyers appreciate.
Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?
A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final check-out. Chances are, lack of site usability was at least partially to blame.
Additional Benefits to Improving Site Usability
Improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.
Analytics will improve download times, incre
One of the best salesmen I ever met and no he would not come to work for me when I tried to hire him away to work for the Franchising Company I founded; had a saying. He told me of all his successful sales, which I had kind of figured since we had just made a rather large purchase from him. His saying was that; “Everyone Wants What You Are Selling They Just Do Not Know It Yet!” I thought that was funny and a really good attitude for a salesmen and then we discussed this concept in more depth.You see when he first came in; I told him I was not interested and explained how we did things. He said; “Well yes that is a unique way of doing things and I am certain we can modify this to help you do it your way even better” and then we got into a the modification process and all the needs and objections to the thing and sure enough the salesman/problem solver proved himself right?You know what? I really did want what h
A site owner or web designer should be able to state a site's objective in one, short sentence. If it takes more than that, redefine the site objective. Then develop the metrics that facilitate an improved conversion rate.
Applying Site Metrics
The purpose in developing site metrics is to create a data-based strategy to induce more visitors to perform the MDA. It's not enough to identify problems and trends. Site owners must then take action to address problems and enhance the visitors' overall site experience.
For example, site metrics might reveal that less than 5% of traffic ever gets past the home page. In this case, breakdown the home page to find why so many visitors leave. Too confusing? Too much information? Not enough? Convoluted navigation? If only five out of 100 visitors ever see interior pages, something is wrong with the home page.
Another example? Which search engines are delivering the most traffic? And why? Is it simply page rank? Does the site even show up on SERPs?
Useful site metrics will provide data on visitor activity, search engine activity, keywords, text and layout, checkout procedures and virtually every other aspect of site design and its impact on visitors.
Site Usability and Conversion Rate
The easier it is for a visitor to perform the MDA, the more likely it will be performed. If buyers don't find complete, detailed descriptions of products, they'll be less likely to make a purchase.
If they're confronted with endless data fields that must be completed, they're less likely to complete the on-line form. The ultimate objective in site analysis, therefore, is to improve the usability of the site. The more useful and usable the site, the higher the conversion rate.
Usability encompasses both site structure and site skin - what visitors actually see. Site architecture should be designed to accommodate visitors in several ways. Ease of navigation is, certainly, important. But so is page weight. Visitors just won't wait for long downloads anymore.
An easy-to-use, flexible and secure checkout, with numerous payment options, increases a site's usability. And a one-click check-out is an ideal usability option that repeat buyers appreciate.
Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?
A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final check-out. Chances are, lack of site usability was at least partially to blame.
Additional Benefits to Improving Site Usability
Improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.
Analytics will improve download times, incre
It didn’t take long for the internet to become one of the largest income generating businesses today. Even regular people, such as yourself, will have a chance to make a lot of money by just using the internet.If you think that the internet is only used for communicating with your family and friends, then you are missing one of the best business opportunities of your life. Because there are millions of companies and businesses offering their products and services over the internet, they are now finding ways to effectively market their products and services over the internet.Many successful businesses and companies have found that regular people who are maintaining their very own website can now be "hired" to advertise their product for them. This particular internet marketing strategy is called affiliate programs.The concept of affiliate programs are simple and even you will be able to take advantage of
Useful site metrics will provide data on visitor activity, search engine activity, keywords, text and layout, checkout procedures and virtually every other aspect of site design and its impact on visitors.
Site Usability and Conversion Rate
The easier it is for a visitor to perform the MDA, the more likely it will be performed. If buyers don't find complete, detailed descriptions of products, they'll be less likely to make a purchase.
If they're confronted with endless data fields that must be completed, they're less likely to complete the on-line form. The ultimate objective in site analysis, therefore, is to improve the usability of the site. The more useful and usable the site, the higher the conversion rate.
Usability encompasses both site structure and site skin - what visitors actually see. Site architecture should be designed to accommodate visitors in several ways. Ease of navigation is, certainly, important. But so is page weight. Visitors just won't wait for long downloads anymore.
An easy-to-use, flexible and secure checkout, with numerous payment options, increases a site's usability. And a one-click check-out is an ideal usability option that repeat buyers appreciate.
Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?
A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final check-out. Chances are, lack of site usability was at least partially to blame.
Additional Benefits to Improving Site Usability
Improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.
Analytics will improve download times, incre
Introduction:There are literally millions of sites out there on the World Wide Web and many sites are being launched daily. In this environment of extreme competition, it is essential for you to gain an edge over the others in your area. It is important not to become complacent about your fantastic idea and forget to market yourself to prospective clients. No matter how great your product is or how customer-friendly your service is, if you can’t convert people into customers, you will not make any money. So remember that the key to success is great marketing. Now how do you market your site?Creativity:First we take for granted that you have a viable product or service that online customers are looking for. Now, get creative. Try various methods of marketing and go with what works. This means that you not only need to try the different methods, but you also need to keep track of the response and ensure t
Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?
A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final check-out. Chances are, lack of site usability was at least partially to blame.
Additional Benefits to Improving Site Usability
Improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.
Analytics will improve download times, increasing the likelihood of visitors staying around. Pages packed with animated graphics, Flash scripting and QuickTime demonstrations can be broken up to lessen download times.
With a highly-usable site that delivers everything visitors need to complete the MDA, site owners will lower costs for customer support and service. If a visitor can log-on to view the status of an open order, there will be fewer telephone calls to customer support.
With conversion optimization, routine site maintenance costs will be lowered. The site is visitor friendly, SE friendly and compliant with all open programming standards.
Finally, a site optimized for ease of use and visitor convenience generates more repeat traffic and more repeat sales. And repeat sales are the foundation of any retail business - virtual or real world.
The Process of Conversion Optimization
Metrics should be developed regularly and compared to previous results to identify the activities of visitors. They should also be developed to suit the site's purpose and MDA.
With useful metrics, a strategy of site refinement should be developed and implemented in stages. At each stage, new metrics should be produced to determine whether recently implemented refinements have had the desired effect. If so, initiate the next stage. If not, determine the problem and refine accordingly.
Remember that visitors are looking for convenience, ease-of-use, helpful information and security. The long-term objective is to increase site usability through refinement, measurement, further refinement and further measurement.
A higher conversion rate will naturally follow.
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