Tags |
|
|
Links |
|
|
Suggest You - Search Engine Optimization & Pay-Per-Click Campaigns - What is Your ROI?
I was once asked to critique a 100 page business plan for a client that needed to apply for financing to start a multi-million dollar pharmaceutical company. Most bankers would have turned down the applicant for financing because the business plan was full of jargon, written in highly technical language, and hard to understand. The first 40 pages of the plan were vague and spoke in general terms. They did not clearly convey what the loan applicant
Classification of Campaigns:
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
Based on the above-mentioned 3 campaigns focus on th
Resistance is a nuisance. You want to carry on, get up to speed and all kind of people are pulling your sleeves with a lot of questions, criticism and other hindrances that slow you down.Good for them! And ... good for you!What would you plan be if nobody resisted? Is this not what dating is all about? You say; “no really, I can’t make it tomorrow, I’m sorry!” and in the meantime you hope that your date is not off all together. Let h
I was curious to know, why these clients have lost their businesses. So, I started studying their business and the campaigns they conducted to increase there businesses.
I started with personal interaction with these clients. I asked them, what was the reason for the business failure? And they told me only one thing “High Investments and low Returns”.
This is a normal phenomenon to lose business and this happens because people are not very experienced with the Search Engine Market. When, I personally studied their businesses and matched keywords, I found that the keywords are common. The search results for the keywords are very high! But what is the conversation ratio of the keywords?
So, I am personally asking all of you who are reading this article.
Are you facing the same problem? Then, you are in the right place to solve your problem.
Case 1: High Impressions and High CTR but Low Conversations Ratio -
For Instance take “SEO” as a search term. The Searches for the keyword are very high. The websites listed for the particular keyword receives thousands of Impressions and Clicks, but what is the conversation ratio?
The conversation ratio for the particular keyword is very very less, when compared to Impression and Clicks.
WHY ??
“SEO” is commonly used Keyword, and this keyword may be used by a user to find out information about SEO, or to have an update about SEO information and tools, or to find out the best SEO Company that provides SEO Services, etc….
The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.
If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.
Classification of Campaigns:
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
Based on the above-mentioned 3 campaigns focus on the
EBay is a big market where you are able to sell almost all kinds of merchandises. You can go to eBay and browse through all the product categories to have an idea what are the products on sales. However, to sell merchandise on eBay, you will need to know about the characteristic of the product you intent to sell, in particular the product life cycle.If you intent to sell a fast moving consumer product such as digital camera, PC, handphones,
This is a normal phenomenon to lose business and this happens because people are not very experienced with the Search Engine Market. When, I personally studied their businesses and matched keywords, I found that the keywords are common. The search results for the keywords are very high! But what is the conversation ratio of the keywords?
So, I am personally asking all of you who are reading this article.
Are you facing the same problem? Then, you are in the right place to solve your problem.
Case 1: High Impressions and High CTR but Low Conversations Ratio -
For Instance take “SEO” as a search term. The Searches for the keyword are very high. The websites listed for the particular keyword receives thousands of Impressions and Clicks, but what is the conversation ratio?
The conversation ratio for the particular keyword is very very less, when compared to Impression and Clicks.
WHY ??
“SEO” is commonly used Keyword, and this keyword may be used by a user to find out information about SEO, or to have an update about SEO information and tools, or to find out the best SEO Company that provides SEO Services, etc….
The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.
If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.
Classification of Campaigns:
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
Based on the above-mentioned 3 campaigns focus on th
Yahoo has many ways to help you find want you want easily. Here are 23 Power Search Tips to make your Yahoo Experience easier and more fun. These Search Tips were found on the Following Yahoo web pages http://help.yahoo.com/help/us/ysearch/basics/basics-04.html http://help.yahoo.com/help/us/ysearch/tips/tips-01.html1 - siteYahoo will restrict its search to only find results from the Target Domain* help site:www.yahoo.co
For Instance take “SEO” as a search term. The Searches for the keyword are very high. The websites listed for the particular keyword receives thousands of Impressions and Clicks, but what is the conversation ratio?
The conversation ratio for the particular keyword is very very less, when compared to Impression and Clicks.
WHY ??
“SEO” is commonly used Keyword, and this keyword may be used by a user to find out information about SEO, or to have an update about SEO information and tools, or to find out the best SEO Company that provides SEO Services, etc….
The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.
If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.
Classification of Campaigns:
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
Based on the above-mentioned 3 campaigns focus on th
I’ve been telling people this for several years. The admonishment, for me, began with my work teaching Quality Improvement at Chevron. In that work we found, to no one’s surprise, that people often focus on the task - solving a problem - much more than on the process - understanding its causes (and planning solutions accordingly.)Most of us in western culture can easily focus on solving a problem or removing a barrier. After all, we know what
The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.
If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.
Classification of Campaigns:
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
Based on the above-mentioned 3 campaigns focus on th
Knowing which credit card merchant account to get can be very confusing. There are thousands and thousands of banks, merchant account providers and third party sales teams that can offer you all kinds of incentives. Billions of dollars are transacted online every year and you want your share. Where do you turn? What do you look for? Read on to find out...Third party payment processorsThe easiest way to accept credit ca
Classification of Campaigns:
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
Based on the above-mentioned 3 campaigns focus on the keywords varies, and requires special skill and analysis.
Case 2: High Impressions but Low CTR and Low Conversations Ratio -
In the second case, I have noticed, very high impressions for particular keywords but low Click Trough Rate and a very low Conversation ratio.
The concept is general for commonly used keywords.
This happens when a web user, who is looking for “SEO” information, visits the website. But, when he finds information relating to the SEO Services, he just skips the website.
So being specific, in choosing the keywords is the key to conversion.
Before you start a Campaign focus on the goals of your business and plan accordingly to maximize your profits.
*When you plan to invest $1 in SEM believe in $1000 Returns.
For more information and free consultation, please fell free to contact me.
(e-mail ID: gnan.sunder@gmail.com)
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/68907/suggestyou-Search-Engine-Optimization--PayPerClick-Campaigns--What-is-Your-ROI.html">Search Engine Optimization & Pay-Per-Click Campaigns - What is Your ROI?</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/68907/suggestyou-Search-Engine-Optimization--PayPerClick-Campaigns--What-is-Your-ROI.html]Search Engine Optimization & Pay-Per-Click Campaigns - What is Your ROI?[/url]
Related Articles:
How a Day Looks Like In the Life of an Affiliate
Choosing The Right Ebook Publishing Format
Bookmark it:
|