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You are here: Home > Internet and Businesses Online > Internet Marketing > How's Your G-Cred? (Google Credibility) |
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Suggest You - How's Your G-Cred? (Google Credibility)
Gourment Cookies and a Wholesale, Drop Ship Business - HUH? one's
personal brand regardless of who you are. Godin's Purple Cow
discusses the importance of standing out and "being remarkable." And,
ten years ago Peters' The Brand You, told how survival is not about
blending in, but rather, standing out.What in the WORLD do gourmet chocolate chip cookies have to do with the wholesale, drop ship business? Much more than you think! These days with the huge growth of eBay and people's desire for running their own online business, buying wholesale products and being able to enjoy the fine aspects of d "Regardless of age, position, or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our ow Powerful Networking: Focus on Building Connections, Not Closing Sales In our hype-happy, what-to-believe Information Nation, more and more it
comes down to one very basic, very essential thing -- credibility. The
Good House Keeping seal of the past is not the credibility barometer of
the present and future. So, then, what are the new barometers of cred?You can find numerous references in the business literature about the importance of a company’s mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the same sense, the mission of networking is not to For many, it's blogs and other social networking sites that foster and disseminate open discussion and untainted perspectives on everything. That open source context has given way to the term "Street Cred" as a barometer of credibility. With the proliferation of this Internet/truth formula, I'd like to suggest another barometer: G-Cred. If you haven't guessed, the "G" is for Google which has attained such universal acceptance that, "to Google" is part of our cultural lexicon. Checking out a new vacation spot? Google it. Looking for Cuban cigars? Google it. Need nude photos of Paris Hilton? Google it. From a business perspective, Google is a Godsend. If you're checking out a product, company, or person, Google is both informational resource and worldwide publicist. And, with that, Google has become a strong barometer of credibility. As the Online Evolution zooms forward at the speed of bandwidth, online visibility will equate to professional credibility. It does now. If you're doing due diligence on someone and nothing comes up when you Google them, that doesn't score credibility points. The relevance of this is not limited to those creating scholarly works or running Fortune 500 companies. Many marketing gurus, such as Tom Peters and Seth Godin, have long preached the value of creating and building one's personal brand regardless of who you are. Godin's Purple Cow discusses the importance of standing out and "being remarkable." And, ten years ago Peters' The Brand You, told how survival is not about blending in, but rather, standing out. "Regardless of age, position, or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our own Subliminal Advertising: Does It Exist? pectives on everything.
That open source context has given way to the term "Street Cred" as a
barometer of credibility. With the proliferation of this Internet/truth
formula, I'd like to suggest another barometer: G-Cred.As author of a book defending advertising against its many social and economic critics,* here is the one question I am most frequently asked: “What about subliminal advertising?,” to which I typically respond: “What about it? It doesn’t exist!”That’s the short answer. Some elaboration is req If you haven't guessed, the "G" is for Google which has attained such universal acceptance that, "to Google" is part of our cultural lexicon. Checking out a new vacation spot? Google it. Looking for Cuban cigars? Google it. Need nude photos of Paris Hilton? Google it. From a business perspective, Google is a Godsend. If you're checking out a product, company, or person, Google is both informational resource and worldwide publicist. And, with that, Google has become a strong barometer of credibility. As the Online Evolution zooms forward at the speed of bandwidth, online visibility will equate to professional credibility. It does now. If you're doing due diligence on someone and nothing comes up when you Google them, that doesn't score credibility points. The relevance of this is not limited to those creating scholarly works or running Fortune 500 companies. Many marketing gurus, such as Tom Peters and Seth Godin, have long preached the value of creating and building one's personal brand regardless of who you are. Godin's Purple Cow discusses the importance of standing out and "being remarkable." And, ten years ago Peters' The Brand You, told how survival is not about blending in, but rather, standing out. "Regardless of age, position, or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our ow Arranging Your Fundraiser gle it. Looking for Cuban
cigars? Google it. Need nude photos of Paris Hilton? Google it.When deciding to host a fundraiser for your company or organization there are many fundraising ideas available to you for choosing. The most popular fundraising ideas range from chocolate, magazines and candles to candy and much more!When picking your fundraising product be sure to pick a pr From a business perspective, Google is a Godsend. If you're checking out a product, company, or person, Google is both informational resource and worldwide publicist. And, with that, Google has become a strong barometer of credibility. As the Online Evolution zooms forward at the speed of bandwidth, online visibility will equate to professional credibility. It does now. If you're doing due diligence on someone and nothing comes up when you Google them, that doesn't score credibility points. The relevance of this is not limited to those creating scholarly works or running Fortune 500 companies. Many marketing gurus, such as Tom Peters and Seth Godin, have long preached the value of creating and building one's personal brand regardless of who you are. Godin's Purple Cow discusses the importance of standing out and "being remarkable." And, ten years ago Peters' The Brand You, told how survival is not about blending in, but rather, standing out. "Regardless of age, position, or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our ow The Six Levels Of Prospects And Customers That Can Materially Increase Your Profits ne visibility will equate to professional credibility. It does now. If
you're doing due diligence on someone and nothing comes up when
you Google them, that doesn't score credibility points. The relevance of
this is not limited to those creating scholarly works or running Fortune
500 companies. Many marketing gurus, such as Tom Peters and Seth
Godin, have long preached the value of creating and building one's
personal brand regardless of who you are. Godin's Purple Cow
discusses the importance of standing out and "being remarkable." And,
ten years ago Peters' The Brand You, told how survival is not about
blending in, but rather, standing out.The power of testimonials … lets look at what a testimonial is by first looking at what type of customers & prospects you have.Arguably, there is about 6 levels of customers and prospects in your sales funnel and the whole idea of running an efficient sales operation is to move customers th "Regardless of age, position, or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our ow Managing E-Mails - 7 Tips for Effective Communication one's
personal brand regardless of who you are. Godin's Purple Cow
discusses the importance of standing out and "being remarkable." And,
ten years ago Peters' The Brand You, told how survival is not about
blending in, but rather, standing out.Lately I have been trying to limit the e-mails in my in-box to those immediately readable on screen, so I don’t have to scroll down. I have achieved it a few times, but it always seems to start spreading again immediately!I’m sure I’m not the only one fighting against an ever-rising e-mail "Regardless of age, position, or the business we happen to be in, we need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. (And) for most branding campaigns, the first step is visibility." So, if The Web is the way, and credibility is king, then the new genesis is G-Cred. How's yours?
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