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Suggest You - How To Structure Your Sales Copy Effectively To Boost Your Conversion Rates
SEEDS OF CHANGEDespite enthusiastic beginnings, many well-intended plans never translate into action, and an even larger number lose momentum along the way. What enables good ideas and plans to take root? As a business coach, advocate and facilitator of strategic planning I have observed certain patterns when pro
Knowing your readers
Document Collaboration has made leaps and bounds since the explosion of the technology revolution. In any business era, the need to collaborate remains a constant. What varies is the ability of technology to keep up with demands of the collaborators. Groupware has risen to the challenge, delivering solutions that strea
But just how do you create effective sales copy?
There is a formula that has worked for decades or even centuries, which can help in the writing of effective sales copy.
First step would be to: Grab Attention. This can be achieved by the use of a story or a shocking statement. Without the use of something to make people stop, look and pay attention to what you have to say, you don’t have a chance to sell them.
Below are a few ways that will help in getting their attention:
- State a surprising fact
- Ask a question
- Interrupt their thinking path
- Quote a famous person
- Call them by their name
Second step would be to: Create A Desire For Solution By Stating The Problem. Posing the possible problem to the reader can attain the desire for solution most effectively.
Knowing your readers
If you've read my article, "Turn Your Passion into Business and Marketing Success", you may have seen this statement -- DON'T DO IT ALONE! I relate creating a successful business to the farmers I have seen in their fields. Have you ever had the chance to take a drive in the country during harvest time? You will notice m
First step would be to: Grab Attention. This can be achieved by the use of a story or a shocking statement. Without the use of something to make people stop, look and pay attention to what you have to say, you don’t have a chance to sell them.
Below are a few ways that will help in getting their attention:
- State a surprising fact
- Ask a question
- Interrupt their thinking path
- Quote a famous person
- Call them by their name
Second step would be to: Create A Desire For Solution By Stating The Problem. Posing the possible problem to the reader can attain the desire for solution most effectively.
Knowing your readers
Some people assume if you make a few posts and then submit it to the search engines then the traffic will just come automatically. Unfortunately it’s not as easy as that. Be patient. Many search engines take weeks to get in the system. The most effective way of promoting any website is by creating valuable content. It i
Below are a few ways that will help in getting their attention:
- State a surprising fact
- Ask a question
- Interrupt their thinking path
- Quote a famous person
- Call them by their name
Second step would be to: Create A Desire For Solution By Stating The Problem. Posing the possible problem to the reader can attain the desire for solution most effectively.
Knowing your readers
A standard is something we can all benefit from. The world around us has been standardized. We all drive at the “right” side of the road. We all have a DVD that can be used in any player. We use a standard credit card. The barcode on the cornflakes is also standard. The electricity plug you use for shaving (your legs) a
- State a surprising fact
- Ask a question
- Interrupt their thinking path
- Quote a famous person
- Call them by their name
Second step would be to: Create A Desire For Solution By Stating The Problem. Posing the possible problem to the reader can attain the desire for solution most effectively.
Knowing your readers
Throughout the many years of my recruiting experience, I have collected feedback from employers and candidates alike. Fact: You will get hired because of the solid job you do during the interview. Remember: The interview is your opportunity to present yourself at your best. It is an opportunity to make a positive impres
Knowing your readers will help in understanding their possible problems.
Answer the following question to see how well you know your potential and target audience.
- What keeps them up at night?
- What is their ache?
- What is their interest?
- What would they do to solve their ache?
- How bad do they want to remove their ache?
- How bad to they want to pursue their interest?
Third step would be to: Offer A Possible Solution. This part is self-explanatory as you simply propose your possible solution to the problem.
Some ways of getting this done would be:
- Paint a mental image in the reader’s mind of someone using your product or services.
- Talk about someone’s life actually getting better after using your product
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