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Splitting a Brand Design Project Between Two Design Firms
I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't have a similar style, and you can wind up with

of the book has a clever little table that all of you experts probably already know

Why A Collection Agency Is Your Small Business's Best Friend
Does the term “collection agency” put you on edge? If you’re like many small business owners, the mountain of debt you accumulated during startup might have been enough to make you worry about collection agencies every time you answered the phone. But your feelings toward collection agencies are eventually going to change, if they haven’t already.While no one wants to hire a small business collection agency, it’s a sad reality of doing business that not eve

My wife and I were cruising around the antique shops in Twin Falls when I came upon a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that Sell.

The book is part of a series of “how to” books and the author or authors are not revealed.

The First Chapter of the book has a clever little table that all of you experts probably already know

Reduce Payment Processing Costs by Converting Debit-Card Customers to Direct-Debit Payments
It seems that banks are constantly coming up with new ways for us to pay bills and withdraw money. First there were paper checks, then credit cards, then ATM cards, then debit cards linked to bank accounts, and now ACH electronic funds transfers. Of course, with each new payment method comes a new set of fees passed on to account holders and merchants. The smart merchant will weigh the pros and cons of each method with regards to safety, accountability, and pro

a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that Sell.

The book is part of a series of “how to” books and the author or authors are not revealed.

The First Chapter of the book has a clever little table that all of you experts probably already know

35 Ways To Tune-Up Your Creativity
Have you ever wondered why some people are so creative? Is it really a gift or can you learn how to be more creative? I believe you can and here are a few ways to “tune up” your senses and light a creative spark in your life.1. Listen. You have two ears and one mouth. Use in proportion.2. Touch. Pretend you are blind and learn about life in an entirely new way.3. See. You

How to Write Advertisements that Sell.

The book is part of a series of “how to” books and the author or authors are not revealed.

The First Chapter of the book has a clever little table that all of you experts probably already know

7 Point Checklist for Business Letters
I don’t claim to be a good advertising writer. But over the years, I’ve sent hundreds of business letters. Here are a few things I try to include in each of them:l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.2. Most letters should emphasize a single theme. Everything in the letter should relate to that theme.3. Use active, descriptive words

“how to” books and the author or authors are not revealed.

The First Chapter of the book has a clever little table that all of you experts probably already know

Construction Job Costing for Profit
It is not enough to look at the bottom line of your profit and loss statement to determine how profitable your company is, but to also examine each job for profitability. You could conceivably being making a company wide profit but loosing money on some jobs.What costs should be included in your job costs reports? Materials, Labor and Subcontractor costs are the obvious. However, there are other costs to consider such as labor and overhead burden and equ

of the book has a clever little table that all of you experts probably already know about. I hadn’t seen it before so I was impressed.

I’m not allowed to put illustrations in my articles. I’ve put the table on the Internet and you can see it at http://www.secret-cash.com/chart.html.

According to the text, the question that must be answered for any advertising campaign is 4-fold:

1. What does the b

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Business greeting cards help business organizations in developing and maintaining a positive relationship with its customers and business partners. They show a company's commitment towards its employees and business clients.

Getting people to your website is only half the battle. Once they see your site, you need to make them click! Here are some tried and true ideas...

New advertising ideas and techniques most always get the quick attention of the optimistic small business owner. Here are three ways you can evaluate the proposal.

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Suggest You - Advertising: Is There Nothing New Under the Sun?

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