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Suggest You - Building Your Fan Base
Many of you in the distribution industry are still wondering how much more change and future technology will impact your company. Will major producers, large chains and group alliances use the net as a weapon to replace you, the small to medium size manufacturer? Will you become road kill consumed by the vultures of platform roll-ups? Or perhaps the Internet will administer a slow, withering death, painful and extended.Forget it. Banish that thought. When the dust settles you will still be around. The magic of the Internet is not really magic. Emerging technologies behind e-commerce are not going to kill your company tomorrow or the next day, or th
Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”
Feel free to use mine as a template for creating your own.
7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.
8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper wi
If you or your company needs plastic products with specific types and dimensions, then you should turn to custom injection molding companies. These manufacturers have the ability to make plastic parts for specific applications – they can customize virtually all plastic components per your requirements. They can stamp your logo or messages, produce unique colors and designs and package them specifically based on what you want and need.Choosing a custom injection molding companyMost of the custom injection molding companies can produce any plastic product you specify, but not all of them go the extra mile to take care of ‘finishing services’ s
So, how do you build your platform? It’s not hard ~ here are some tips to help you do just that:
1. Make sure your niche is narrow and solid. Research your target market until you can narrowly define who it is in that market that you are going to focus on. Make sure you get really clear on your “who” and your “what.” Be certain who your ideal client is and what problem you are solving for them. Then decide what you’ll call yourself and/or your service/product. Make it a brand. Give it a unique name that will catch others’ attention – even if you make something up.
2. Decide on the best web address (URL) for your business. The easiest way to get search engines to like you is to have a URL that has your keywords in it. For example, www.stopyourdivorcenow.com or www.artellawordsandart.com.
It’s ok to have a long URL, since most browsers will prompt the visitor to the site after just entering a few letters once they’ve visited it once. And a lot of people will bookmark the site as well. Besides, it’s easier to remember if your URL spells out what it is that you do.
3. Know your market. Your target market is your best source of information for what they need from you to help them solve their problem. Ask your friends and family to become part of your R&D team and use a free survey instrument like Zoomerang (www.zoomerang.com) to gather relevant and very valuable feedback from them to help you better understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.
4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.
5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).
6. Create and memorize your 30-second intro. Here’s mine as an example:
I teach coaches, consultants, online entrepreneurs and solo professionals to market their business to 6-figures in less than 12 months.
Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”
Feel free to use mine as a template for creating your own.
7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.
8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper wil
Testimonials are a wonderful way to market yourself. They give you credibility—a third-party endorsement. It is no longer you alone saying that you and your company and products or services are phenomenal—it is someone else saying that they are phenomenal! When you place an ad, everyone knows that you have paid for it. It is you “tooting your own horn.” Much more believable and credible is someone else “tooting your horn!” Use testimonials in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations and/or on the telephone a
2. Decide on the best web address (URL) for your business. The easiest way to get search engines to like you is to have a URL that has your keywords in it. For example, www.stopyourdivorcenow.com or www.artellawordsandart.com.
It’s ok to have a long URL, since most browsers will prompt the visitor to the site after just entering a few letters once they’ve visited it once. And a lot of people will bookmark the site as well. Besides, it’s easier to remember if your URL spells out what it is that you do.
3. Know your market. Your target market is your best source of information for what they need from you to help them solve their problem. Ask your friends and family to become part of your R&D team and use a free survey instrument like Zoomerang (www.zoomerang.com) to gather relevant and very valuable feedback from them to help you better understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.
4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.
5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).
6. Create and memorize your 30-second intro. Here’s mine as an example:
I teach coaches, consultants, online entrepreneurs and solo professionals to market their business to 6-figures in less than 12 months.
Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”
Feel free to use mine as a template for creating your own.
7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.
8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper wi
If you’ve never attempted to write a book, or haven’t done much writing at all, creating an Ebook might appear difficult. Add to that an informational product you will have to be knowledgeable about and the task will seem insurmountable. No attempt will be made to make it appear easy. On the other hand those who have never written anything of consequence before have been known to perform this achievement.Just what is an informational product? It is one the author has knowledge of and is willing and anxious to share with others. These products can take the form of an eBook, an audio CD or video series. There is a lot less work involved in creating a
4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.
5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).
6. Create and memorize your 30-second intro. Here’s mine as an example:
I teach coaches, consultants, online entrepreneurs and solo professionals to market their business to 6-figures in less than 12 months.
Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”
Feel free to use mine as a template for creating your own.
7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.
8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper wi
Are you considering opening a dollar store? If so then don’t discount the need for operating capital as a part of your initial planning. While many will advocate that you will see instant sales that are big enough to cover expenses, or that dollar store sales grow quickly to their maximum potential that is not the case.When opening a dollar store you will find that sales are very much like many other retail operations. There will be a fairly quick start at low levels. Likely sales will not cover the mounting expenses during the first months of operations however. There will be rent and utilities to pay. There will be payroll and replenishment inve
5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).
6. Create and memorize your 30-second intro. Here’s mine as an example:
I teach coaches, consultants, online entrepreneurs and solo professionals to market their business to 6-figures in less than 12 months.
Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”
Feel free to use mine as a template for creating your own.
7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.
8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper wi
Ask one thousand people if they'd like to make money around the clock and only the fibber will answer no. The reality is almost everyone could use a little extra money. Earning it around the clock would be icing on the cake. This where the online world can really come in and make fantasy reality. Thanks to affiliate advertising programs, virtually anyone can create a web site that happens to be a money maker. The trick is learning how to create a website around an affiliate ID.This might sound like a lot of work and too much trouble for the rewards, but the truth is many online affiliate program offers can result in some very big cash for the compu
Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”
Feel free to use mine as a template for creating your own.
7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.
8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper will fit inside) perhaps with your logo on outside, and cuts to hold a business card. You’ll also need an 10 x 13 envelope to mail it in, unless you are emailing your kit – in which case, I’d highly recommend encrypted PDFs to send. You should include at least one business card, any press releases you’ve sent, a short bio, a photo of you printed on good quality stock with your name and phone number either on the back or printed in the margin, copies of any published articles you've written, as well as any unpublished articles you've written the media can use, published articles written about you, published articles supporting your work, brochures, fliers and other marketing materials, fact sheets, including a backgrounder on your business, key points, topics you're an expert on, etc, testimonials and success stories, and samples of your work - guides, workbooks, product catalogues, etc. And don’t forget to include a short personalized cover letter.
Building your platform takes consistent effort. Getting your message out there often enough, increasing the number of people who know about you and your offerings, and constantly adding value for your “fans” will position you as an expert, which will help you immensely when you want to publish your book, be interviewed by the media, or to command higher quality clients/customers.
Copyright 2005 Alicia Forest
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