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Suggest You - How Much Should I Pay My Advertising Consultant?
Whether you are a fortune five hundred company, boarding school, college, small business or home office, it is important to sound professional. With advances in telecommunication systems over the past few years VoIP phone systems are capable of providing high quality service at low affordable prices.No more per minute charges for domestic calls. Purchasing a commercial grade VoIP plan, whether it’s small business / home office, or a la
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In the previous topic I suggested that six to eight appointments is likely enough for a week. This is true if you are meeting your clients face-to-face. Sometimes this is not possible and your meetings may be scheduled over the phone. I still like face-to-face meetings but if my client is in another city across the continent, then I am willing to work by telephone. When you schedule your meetings, you should look at only six face-to-face as t
As a consultant, that’s my standard answer. But I know it’s a bit more complicated than that. Hourly rates run the gamut from $50 to $500. Some are worth it and some aren’t. You could probably say the same about your attorney, accountant, and physician. Each is an expert that should be looking out for your self-interest. After all, if you’re successful, then they benefit.
But advertising is a different animal. Let’s use the auto mechanic as an example. The car is running rough. You bring it in and the guy tells you it needs an engine overhaul. You trust him to do the right thing and, the next day, you pick up your vehicle. He presents you with a bill detailing all the work and you write a check. Hopefully, it’s working well now and you’re both happy.
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Look at all the most successful athletes and business people, they ALL have coaches. So what does that tell you? Well, for one thing, stop being so darn independent!Ever since childhood we were taught in school to NEVER look at another student's test or discuss how to solve a problem. Sure there are times when you worked together when working on fun kid projects in the classroom and singing "Yankee doodle" together, but for the most
But advertising is a different animal. Let’s use the auto mechanic as an example. The car is running rough. You bring it in and the guy tells you it needs an engine overhaul. You trust him to do the right thing and, the next day, you pick up your vehicle. He presents you with a bill detailing all the work and you write a check. Hopefully, it’s working well now and you’re both happy.
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Despite the current issues challenging NASA, it’s financing and the future of the Space Shuttle Program, there is a key lesson you can learn from its past successes. This lesson is about setting a complete goal and including the wider implications for your business and your staff.During the space program in the 60’s and 70’s the over-riding focus for the flights to the moon and the other missions was not just getting the astronauts in
But advertising is a different animal. Let’s use the auto mechanic as an example. The car is running rough. You bring it in and the guy tells you it needs an engine overhaul. You trust him to do the right thing and, the next day, you pick up your vehicle. He presents you with a bill detailing all the work and you write a check. Hopefully, it’s working well now and you’re both happy.
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This is a very unsexy topic, unlikely to raise your pulse, but I think these concepts, once understood will make a major difference to understanding exactly how you can upgrade your success in anything.While you may find this article somewhat abstract, you will also find many useful applications for it, once you grasp the universal applicability of these two concepts.The two concepts are processes and resources.A process
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The shrink wrap machine is a tool that can transform your business. In this simple, even manual process, the product that you are selling is carefully cared for. Yet, there are many more advantages to using these machines. In fact, shrink wrap is something that any business that provides products for sale should consider investing in. It is affordable and reliable as well as a great way to drum up its own business.First, what in th
Compare that with advertising. Your business is slow and you hire a consultant. He reviews your current campaign and makes a recommendation. You acknowledge that he or she is the professional and let them run the show. A month or so goes by and business is still bad. You come back and demand a refund. Sorry, it’s not going to happen. Unlike the car, that you could return and have more work done to correct the problem, the marketing cost has already been chewed up by the media. There is nothing to return or refund. Is it the consultant’s fault? It depends. Did you overreact expecting miracles? Perhaps.
If the consultant only got paid for results, that would be like a doctor only gettin
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