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Suggest You - Independent Professionals: Stop Marketing (to Everyone) Get a Niche!
Even if you can define what corporate gifts are – you may have even more trouble answering the following question: how to use corporate gifts to your company's best advantage.Corporate gifts are broadly recognized as anything given out by a company for free, with or wit
Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.
Creating your ideal client profile is foundational piece in marketing your service business –don’t spend another dollar on marketing until you’ve completed this crucial step. Once you have this information on hand you can use it
“I need help in choosing the career for me!”If you’re looking to create a well planned career path or want to rekindle your lackluster career path, you need a career action plan. Best of all, you already have what you need to make your career action plan. Your own caree
Your services could help just about anyone, so why would you want to narrow your market and possibly miss out on opportunities for more business? It just doesn’t seem to make any sense, right?
Wrong! The truth is when you hone in on a specific market you’ll notice that business actually increases. Why?
Here’s 3 Good Reasons:
1. You’re able to reach your prospects faster and easier. “Casting your net to see what you get” is actually very costly and yields very little results. When you have a niche, you know exactly who your potential clients are, what they want, and where to find them.
2. People start talking about you (in a good way). When you focus on serving a narrow niche, you’re quickly viewed as an expert. Your name spreads like wildfire and referrals naturally happen.
3. Your services become more sought after. It’s a fact that as you become known as an expert or specialist in your field, the perceived value of your services significantly increases. You begin appealing to a much higher caliber clientele; one that appreciates your work, pays your fees without question, and happily passes your name on to their family and friends.
Take Action!
Stop wasting your precious time, money, and energy by marketing to everyone under the sun.
Begin to focus your marketing. Grab a pen and a sheet of paper and begin to write an outline for your ideal client. Include occupation, income, age, sex, and geographic location if it’s applicable to your business. (Don’t forget to include things like “punctual, pays on time, respects and values your work, etc.).
Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.
Creating your ideal client profile is foundational piece in marketing your service business –don’t spend another dollar on marketing until you’ve completed this crucial step. Once you have this information on hand you can use it
Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up as many flyers
2. People start talking about you (in a good way). When you focus on serving a narrow niche, you’re quickly viewed as an expert. Your name spreads like wildfire and referrals naturally happen.
3. Your services become more sought after. It’s a fact that as you become known as an expert or specialist in your field, the perceived value of your services significantly increases. You begin appealing to a much higher caliber clientele; one that appreciates your work, pays your fees without question, and happily passes your name on to their family and friends.
Take Action!
Stop wasting your precious time, money, and energy by marketing to everyone under the sun.
Begin to focus your marketing. Grab a pen and a sheet of paper and begin to write an outline for your ideal client. Include occupation, income, age, sex, and geographic location if it’s applicable to your business. (Don’t forget to include things like “punctual, pays on time, respects and values your work, etc.).
Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.
Creating your ideal client profile is foundational piece in marketing your service business –don’t spend another dollar on marketing until you’ve completed this crucial step. Once you have this information on hand you can use it
Your own mind is your worst enemy when developing that coveted "Millionaire Mind". Your mind never shuts up. You are always thinking about things without stopping. You are constantly talking to yourself. This is known as Self-Talk. There is no way to make your mind shut u
3. Your services become more sought after. It’s a fact that as you become known as an expert or specialist in your field, the perceived value of your services significantly increases. You begin appealing to a much higher caliber clientele; one that appreciates your work, pays your fees without question, and happily passes your name on to their family and friends.
Take Action!
Stop wasting your precious time, money, and energy by marketing to everyone under the sun.
Begin to focus your marketing. Grab a pen and a sheet of paper and begin to write an outline for your ideal client. Include occupation, income, age, sex, and geographic location if it’s applicable to your business. (Don’t forget to include things like “punctual, pays on time, respects and values your work, etc.).
Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.
Creating your ideal client profile is foundational piece in marketing your service business –don’t spend another dollar on marketing until you’ve completed this crucial step. Once you have this information on hand you can use it
Is your marketing going the way of the dinosaur asks one Marketing Consultant and Author of several marketing books and he brings up a really good point. Perhaps you are using all the old methods of marketing and textbook marketing techniques of days gone by. For instance cons
Take Action!
Stop wasting your precious time, money, and energy by marketing to everyone under the sun.
Begin to focus your marketing. Grab a pen and a sheet of paper and begin to write an outline for your ideal client. Include occupation, income, age, sex, and geographic location if it’s applicable to your business. (Don’t forget to include things like “punctual, pays on time, respects and values your work, etc.).
Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.
Creating your ideal client profile is foundational piece in marketing your service business –don’t spend another dollar on marketing until you’ve completed this crucial step. Once you have this information on hand you can use it
Niche marketing in a nutshell is setting ourselves up to be the Big Fish in a Little Pond. As business owners, we need to take the time to plan how we will assume the role of expert and problem solver for our niche market.“By failing to prepare, you are preparing to fa
Next, write down the common challenge or struggle that all these folks seem to share -- along with the solution your particular services provide for them.
Creating your ideal client profile is foundational piece in marketing your service business –don’t spend another dollar on marketing until you’ve completed this crucial step. Once you have this information on hand you can use it to create compelling marketing materials that will truly “speak” to your prospects.
© 2005 Connie Scholl
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