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Suggest You - Advertising: Slam Bam vs. Literary Ads
Here's another Marketing Comet principle: Value is always 100% subjective."But $1 is worth a $1, and some items are commodities with fixed values right?" Well, without going into economics the value of $1 changes (mostly based on perception). Even commodities have markets.
Buying and selling wholesale goods is frequently viewed as a sort of ‘get rich quick’ scheme, where sellers can make enormous profits from very little investment or work. Three months after they started, people just don’t understand why things haven’t gone according to plan! The
1) Direct Response, meaning that you are directing an immediate response,
2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.
There are even two basic ways to style these two kinds of ad writing. The first we'll call "Slam Bam". This is the "meat and potatoes", "here's what's in it for you" style approach that gets right to the point. There is no fat, no build-up and no impressive style points- eg. "If you want to get the girls, you gotta get a Porsche!" (from the movie "Crazy People") This style appeals to those of us who like to cut to the chase; they want the rational argument, not manipulation; they want to get their entertainment and amusement on their own terms. They prefer the "bottom line". This kind of ad is what you
Grey's Anatomy has been (falsely) pegged as show primarily for the female population. This is patently ridiculous. There are female story lines to be sure, but there are also decidedly male-oriented story lines. This all is indicative of a larger issue regarding the pigeon-holing
2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.
There are even two basic ways to style these two kinds of ad writing. The first we'll call "Slam Bam". This is the "meat and potatoes", "here's what's in it for you" style approach that gets right to the point. There is no fat, no build-up and no impressive style points- eg. "If you want to get the girls, you gotta get a Porsche!" (from the movie "Crazy People") This style appeals to those of us who like to cut to the chase; they want the rational argument, not manipulation; they want to get their entertainment and amusement on their own terms. They prefer the "bottom line". This kind of ad is what you
The largest manufacturers of heavy construction equipment are located in the United States, Japan, Germany, France and the United Kingdom. Whereas the second largest and less competitive manufacturers of heavy construction equipment are found in Canada, China, Russia, Latin Ameri
There are even two basic ways to style these two kinds of ad writing. The first we'll call "Slam Bam". This is the "meat and potatoes", "here's what's in it for you" style approach that gets right to the point. There is no fat, no build-up and no impressive style points- eg. "If you want to get the girls, you gotta get a Porsche!" (from the movie "Crazy People") This style appeals to those of us who like to cut to the chase; they want the rational argument, not manipulation; they want to get their entertainment and amusement on their own terms. They prefer the "bottom line". This kind of ad is what you
Of the four business meetings I have held so far this week; only in one case was the other person able to produce an up to date and informative business card, despite the fact that they were all very senior executivesAs I have said on numerous occasions, a common (and ofte
Most corporations of any size and scale have large investments in the land and facilities necessary for the successful operation of their business. While making corporate investments into real estate assets may seem to be a reasonable strategy at first glance, they are rarely inv
The second we'll call "literary". These are the one half to one-minute commercials or the multi- page direct mail pieces that go into the old song and dance. Understand that there is a place for these ads, if you know how to write them! The pros will forever be hitting you with the:
1) claim of the benefits,
2) the documentation of the claims,
3) why their product is superior, and
4) the irresistible and/or risk free call to action (with a free bonus throw-in).
These ads do work because they know how to constantly keep telling you "what's i
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