| Suggest You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Internet and Businesses Online > Internet Marketing > Defining the Relations Between Blogs, E-zines, RSS, and E-mail |
|
Suggest You - Defining the Relations Between Blogs, E-zines, RSS, and E-mail
Insurance Leads etc.);The secret of achieving substantial degree of success in business related to insurance is the ability to have an unlimited availability of a number of qualified prospects that are looking to purchase insurance.Agents will often purchase premium insurance leads in order to generate a list of prospective clients who in one way or another have expressed an interest in purchasing some type of insurance. These insurance leads are generated by companies that utilize various means of acquiring mailing lists - then generate a pro --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards conte How to Start Your Own Business Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?Have you ever seen an business opportunity infomercial? I saw one a while ago that was a classic. The product was set against a backdrop of cascading dollar bills (literally money flowing over the equipment). The voice over said something like "want to work less and get rich? - call now!". In essence they were saying that if you bought their machine you could stop working for a living and easily get rich.You're likely not surprised to learn that it doesn't work that way. At first, starting your own business involves mo The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. The truth is, there’s no comparison at all, just like comparing apples and oranges. The second missconception is believing that RSS and blogs are somehow strongly related or even that RSS is good only for delivering blog content. The result of this on one side are marketers who do not see RSS as a full-powered communicational channel, and bloggers on the other side who refuse to see e-mail as a viable content delivery vehicle. Let’s set the record straight … RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users, and in the case of RSS, to other websites as well. Blogs and e-zines are two different internet media content formats, differing in how/what content is provided and presented through them. Explained in even simper terms: Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side. RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS. Saying that "blogs have some attributes & features that email lacks" is in fact comparing two completely different things (an internet media content format with a content delivery channel), which are not directly related. What makes sense, for example, is comparing e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types. E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure. A typical e-zine might include: --> an editorial; --> a leading article, representing the prevailing topic of a specific e-zine issue; --> supporting articles, clearly structured to show they are secondary to the leading article; --> links to "best of" blog posts in the given timeframe; --> links to the most relevant forum topics and posts; --> a news section; --> a featured client case study; --> different advertisements (banner ads, textual ads, advertorials etc.); --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards conten The Tongue is the Window of Your Health tional channel, and bloggers on the other side who refuse to see e-mail as a viable content delivery vehicle.The doctor often examines the tongue to determine the general state of health of the patient. The tongue is the organ used by the body for communication. Similarly, we determine the morale level and state of mental health of the company by examining the manner of its communication. What the heart and mind think, the tongue speaks.In sick companies, negative comments and rumours abound. Such negative energies that can sap away the morale and fruitful concentration of the company. It is quite easy to ascertain the Let’s set the record straight … RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users, and in the case of RSS, to other websites as well. Blogs and e-zines are two different internet media content formats, differing in how/what content is provided and presented through them. Explained in even simper terms: Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side. RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS. Saying that "blogs have some attributes & features that email lacks" is in fact comparing two completely different things (an internet media content format with a content delivery channel), which are not directly related. What makes sense, for example, is comparing e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types. E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure. A typical e-zine might include: --> an editorial; --> a leading article, representing the prevailing topic of a specific e-zine issue; --> supporting articles, clearly structured to show they are secondary to the leading article; --> links to "best of" blog posts in the given timeframe; --> links to the most relevant forum topics and posts; --> a news section; --> a featured client case study; --> different advertisements (banner ads, textual ads, advertorials etc.); --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards conte The 7 Tough Job Interview Questions That Can Make or Break You - and How to Answer Them zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.Some interview questions are asked so frequently that they've become classics. Practically every interview you go on you'll be answering one or more of these seven interview questions.Why are these the most frequently asked interview questions? Probably because they give the employer a good idea of who you are and if you're the best fit for their company.** Tell Me About YourselfThis is an obvious open-ended questions where the interviewer is inviting you to give some background on yourself. But wait. Should Saying that "blogs have some attributes & features that email lacks" is in fact comparing two completely different things (an internet media content format with a content delivery channel), which are not directly related. What makes sense, for example, is comparing e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types. E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure. A typical e-zine might include: --> an editorial; --> a leading article, representing the prevailing topic of a specific e-zine issue; --> supporting articles, clearly structured to show they are secondary to the leading article; --> links to "best of" blog posts in the given timeframe; --> links to the most relevant forum topics and posts; --> a news section; --> a featured client case study; --> different advertisements (banner ads, textual ads, advertorials etc.); --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards conte Network Marketers are a Different Breed or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.Network Marketers are a different breed. We look at business in a manner that confuses most. The status quo in America has been go to school, get a good job, buy a house, retire, and then sell your home and move somewhere warm. This is the 50 year plan. Most of us in network marketing (NM) are on the 5 yr plan. Work your business for 5 years and be financially free. It’s a different mindset. We make telemarketing calls, we go to meeting, and we attend seminars and teleconferences. We work for ourselves by working as a group.< A typical e-zine might include: --> an editorial; --> a leading article, representing the prevailing topic of a specific e-zine issue; --> supporting articles, clearly structured to show they are secondary to the leading article; --> links to "best of" blog posts in the given timeframe; --> links to the most relevant forum topics and posts; --> a news section; --> a featured client case study; --> different advertisements (banner ads, textual ads, advertorials etc.); --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards conte Payroll Colorado - Unique Aspects of Colorado Payroll Law and Practice etc.);The Colorado State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue State Capital Annex 1375 Sherman St. Denver, CO 80261-0009 800-332-2087 www revenue.state.co.us/Colorado allows you to use the Federal W-4 form to calculate state income tax withholdingNot all states allow salary reductions made under Section 125 cafeteria plans or 401(k) to be treated in the same manner as the IRS code allows. In Col --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it. Our goal must be to satisfy as many of "our people" as possible, implementing all the tools and technologies needed to achieve this goal. Letting our personal preferences get in the way is dangerous at best. And even if 90% of our customers/prospects/partners (etc.) preferred RSS to e-mail to receive our content, it would still be good business practice to provide both. Copyright 2005 Rok Hrastnik
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Take a Look at the Top 10 Internet Franchises and Realize Your Potential to Work From Home Why Is The My World Plus Discount Card Program So Successful
|