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Suggest You - Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist
Modern civilizations and societies are bombarded with commercial images. Advertising is everywhere and every business must engage in some form of advertising, publicity and public relations in order to succeed. But with advertising everywhere small businesses and corporations alike must compete for the consumer’s eyeball. Simply having a good ad is not enough and even having great placement alone will not suffice.I have titled this article bo
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you consider
Infosnacking was declared word of the year for 2005 by Webster’s New World College Dictionary. If you are reading this article while at work, and it is not research for your company or related to your job in some way, then you are officially infosnacking. Dang, we use to just call it ‘screwing the dog’, but guess that is no longer Politically Correct. Infosnacking is defined as using the internet, on company time, to check your em
These 23 advertising ‘rules’ are based on direct response advertising principles from books like ‘Tested Advertising Methods’ by John Caples and ‘Scientific Advertising’ by Claude Hopkins.
1. Have you clearly researched and defined your ideal target market?
2. Have you written your advertisement directed solely to your ‘ideal target market’?
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you considere
Color affects our livesColors evoke emotions Color communicatesHaving been an artist long before I ever touched a computer I knew instinctively the power different colors had on my emotions. It wasn’t until (over a decade ago) when I decided to combined art with technology that I found out how powerful using the proper colors for you marketing collateral can be.Studies show that shapes and colors affect people in
1. Have you clearly researched and defined your ideal target market?
2. Have you written your advertisement directed solely to your ‘ideal target market’?
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you consider
It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout tapes were followed quickly by everybody with a cut chiseled physique or a machine to help yo
1. Have you clearly researched and defined your ideal target market?
2. Have you written your advertisement directed solely to your ‘ideal target market’?
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you consider
Has this every happened to you? You have an account that owes your company a considerable amount of money. Everything goes well for awhile. The payments are made on time, the debtor calls you just because he wants to know how he can make your day better (hey, this is my dream!).Then one day no more calls and worse yet, no more payments. You, being the good employee that you are, attempt to call them and you discover that they have disappeared o
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you consider
Payroll. If you ever worked at a company, large or small, the best day of the week or month, depending on company policy, was payday. For some, it's the only reason they even go to work but payday is more than just digging into a box and pulling out a fistful of money to give to the employees. Payroll management is actually a fairly complex process that can easily be screwed up at any one of various points along the way.Payroll actually star
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?
6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?
7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?
8. Does your headline ‘grab’ your ideal target market’s attention and excite them?
9. Does your headline offer or describe to your target market a major benefit that’s important to them?
10. Have you written your advertisem
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