Tags |
|
|
Links |
|
|
Suggest You - Copy Makeovers Made Easy
To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio spot. Elephants doing the back stroke in your soup? No problem. Landing
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-l
Let’s face it! Most of us know there are important information and records we should have readily available at our fingertips, If you had five minutes to evacuate your home, what would you take with you? What are your wishes in case of a life- threatening medical emergency? Where is the safe deposit box key? Who should your spouse contact in your company in case of a disaster? Even if you know where to find the information, could someone else if you were not
Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.
Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.
Here are 3 simple steps to complete copy makeovers...
Copy Makeovers -- Strategy #1: Create A More Compelling Headline.
This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.
Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.
Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-lo
When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales letter. The sales letter is the key to sales flooding in. Each book will market another book. Books help promote your service as well. Like a messy room full of clutter, you just want to close the door on your project. If you really don't want it now, then make it ok not to do it. Or, if you are blocked in some w
Here are 3 simple steps to complete copy makeovers...
Copy Makeovers -- Strategy #1: Create A More Compelling Headline.
This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.
Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.
Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-l
Making money and corrupting the morals of a minor at the same time is not my idea of ethical advertising. Recently a television ad depicted a small boy breaking a window so the owner's wife could upgrade to their own style of window. There were several messages inherent in this ad that bother me.First, it says that it is O.K. to destroy other people's property if the owner gets someone else to do it. It's like arson, but without the fire. Then, if y
This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.
Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.
Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-l
Continuing our discussion on cash flow 101, I feel that cash flow discussion is not complete without digging further into operating cash flow. To refresh your memory, operating cash flow is the cash flow generated by a firm's business activities. Business exists to produce cash flow. Therefore, we prefer business that spots a positive cash flow.We do invest in companies that produce negative cash flow in certain ocassions. For example, this is the compan
Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-l
Some businesses are exploring the idea of this fast-growing medium of vehicle wrapping as an effective advertising tool. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end. But be warned: vehicle wrapping is not for the faint of heart. While some of the basic vehicle graphic application skills crossover to wrapping, the latter requires more sophisticated techniq
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.
If you could re-shape your story... if you could express it in a way that was more meaningful to your individual readers, you'd quickly capture their interest.
There's a difference between telling your audience that you lost X number of pounds... and telling them how they can lose X pounds, enjoy the process, and feel terrific about their slim, new look.
Remember the old marketing phrase "What's In It For Me?" Everything your prospect reads gets filtered through this frame of reference. With each statement you make, your audience is thinking... "So What? What does this have to do with me in my situation? How does this help me?"
If the answer isn't obvious immediately, off they go and you lose the sale. Many times the decision to stay or go is made in the blink of an eye – and often unconsciously.
Copy Makeovers -- Strategy #3: Turn Your Bullet Point
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/7044/suggestyou-Copy-Makeovers-Made-Easy.html">Copy Makeovers Made Easy</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/7044/suggestyou-Copy-Makeovers-Made-Easy.html]Copy Makeovers Made Easy[/url]
Related Articles:
Indian Pharmaceutical Companies
How to Fire Your Boss and be Your Own Boss
Niche Marketing and the Demands of Outsourcing
Bookmark it:
|