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Communicate to Connect: The Power of Attunement
Students of my presentation training often tell me one of the “pearls of wisdom” they value most is learning how to distinguish between a performance and communication orientation.Speakers with a performance orientation view audiences as critics who are judging how they make their presentation. As a result, these presenters become over-focused on their wording and delivery. Presenters with a communication orientation focus on connecting and communicating with their audience

ve one, start an e-newsletter TODAY! The key to successful online marketing comes down to one thing: a basic, opt-in e-newsletter. Why? Because you're invited to "touch" your readers regularly with small samples of your thinking. In turn, you invite them to check out more resources on your website. It becomes easy for them to spread the word about you. It's a way to get new contacts from your offline netw

Working With The Disabled
Since Congress passed the Americans with Disabilities Act in 1990, people who previously had limited or no access to public places now move about with a degree of ease in the workplace. While these people have their challenges with sight, hearing or movement, those who work with them are often confused about how to interact them with sensitivity and understanding.Here are some of the issues to keep in mind.When it is necessary to mention the disability, language shoul

I just spent the last week in two very different, but parallel universes. After helping researchers in a federal government agency work on getting their science understood and used in the marketplace, I tapped the wisdom of a conference full of online marketing gurus.

The common thread? These experiences reinforced several lessons that will help you succeed in attracting the right kinds of clients. Here are ideas and resources to help you take action:

Lesson 1: Be yourself when you market. This is particularly true if you offer a really complex or academic service (like the scientists I mentioned) where it's natural to cite lots of references and sources. Instead of getting caught up in stiff or unnatural language that stands between you and the audience you're trying to connect with, just be yourself. I see a lot of people struggle with this when it comes to writing "copy" for their website, an e-newsletter or sales letter.

In the wise words of my new friend, Fred Gleeck (online marketing genius and co-host of this past weekend's Subscription Website Publishers Association Conference http://www.swepa.org), "Just write the truth. The truth as you see and feel it. People will then feel more comfortable about the copy you write. They may not be able to put their finger on it, but it will be more believable and it will increase sales. Forget the hype and "slightly" untruthful copy. Adopt a writing style that makes sure that what you say and what is ACTUALLY true are in complete harmony." To tap more of Fred's wisdom, visit him at http://www.fredgleeck.com

Lesson 2: If you don't have one, start an e-newsletter TODAY! The key to successful online marketing comes down to one thing: a basic, opt-in e-newsletter. Why? Because you're invited to "touch" your readers regularly with small samples of your thinking. In turn, you invite them to check out more resources on your website. It becomes easy for them to spread the word about you. It's a way to get new contacts from your offline netw

The 7 Rules of Networking Made Easy
How many of you think networking is overrated?I used to think so. Not until recently I started realizing that everything I have (my apartment, my car and my real estate) and everyone I know (my boyfriend, my friends, my colleagues) are all results of my past networking. Networking is a fancy word for building relationship. Most people think networking is planned activities that only happen in a defined space for a short period of time (i.e. drinking champagne in your bes

Here are ideas and resources to help you take action:

Web Business Basics - The First Stumbling Block Every New Webmaster Encounters
Set a new, green website owner up with a domain name, some web hosting and a piece of web design software and you'll likely find the following situation occurs...The new owner spends days or even weeks putting together the world's most attractive site.They spend days making it "theirs". Stamping their personality on it. Making it so it's somthing they're proud of. Something to show to their friends.It's a piece of art.No denying - the thing is beautiful.<

yourself. I see a lot of people struggle with this when it comes to writing "copy" for their website, an e-newsletter or sales letter.

Skilled Mechanic Wage Study Review
Well what is a good mechanic worth these days? You cannot place a value on them simply as labor units as they teach in management school, they are worth more than money. So why not treat them with respect and dignity and pay them what they are worth, we believe that the national averages are too low. There is a partial report on the Automotive and Trucking Sector from the Fed's Beige Book, June 2002.I do not concur with all these numbers, but this is an average and a good ind

l more comfortable about the copy you write. They may not be able to put their finger on it, but it will be more believable and it will increase sales. Forget the hype and "slightly" untruthful copy. Adopt a writing style that makes sure that what you say and what is ACTUALLY true are in complete harmony." To tap more of Fred's wisdom, visit him at http://www.fredgleeck.com

Advertising Blimps Boldly Booster Business
Have you ever considered using an advertising mini-blimp to drive sales to your company? As funny as this does sound, they work very well, that is as long as you follow a few simple rules of advertising. You see, Advertising 101 predicts that you need a disruptor to get the customers to take notice. Well a mini-blimp flying over your store, laundry mat, used car dealership or carwash ought to do the trick right?Certainly, but keep reading that text book because now that you h

A really good e-newsletter, written in your natural voice (see Lesson 1) is the engine that drives your marketing machine. Don't let excuses like "my website's not ready" and "we don't have our editorial calendar planned out" stop you. The point is to start connecting with your target audience at least monthly to build the relationship. My favorite resource for how-to is Debbie Weil at www.wordbiz.com. Debbie will get you up and running in no time.

Lesson 3: Nobody cares about you...and here's what to do about it. According to PR expert Paul Hartunian (http://www.prprofits.com), nobody cares if you've just released the greatest new service, gotten promoted, hired new staff or spoken at another conference. What they do care about is how you can rock their world. If you start your marketing message with, "We are pleased to announce...," you're dead in the water.

What you need to do is: 1) use a basic template to write press releases that work (Paul has 'em); 2) torture the media by telling them what problems you solve, but not how you solve them (they'll have to call you to find out); 3) develop a simple 3-page media kit for quick follow up (your 1-page press release, a 1-page "so what?" bio, and a 1-page FAQ sheet). The other hot thing that the press likes these days is online media rooms. This is a dedicated place on your website where they can, in one or two easy downloads, check you out and get what they need to write a story about you. An easy way to do this is via the Media Room product at www.dvcotechnology.com.

The 3 easy steps to

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One of the biggest challenges faced when opening a dollar store is getting the word out that you are there and that your store is open for business. The better job you do at getting this vital information out to potential shoppers the more quickly you will be moving toward success. The more potential shoppers that you can bring into your store the more likely you are to make money in retailing.

Learn how much you should be paying a commercial cleaning company BEFORE receiving their bid. This way, you'll know if their price is too high or too low.

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