Tags |
|
|
Links |
|
|
Suggest You - Online Marketing: Math or Myth?
When it comes to shopping, more and more of us are letting our fingers (and our mice) do the walking.Online sales are expected to hit $211 billion this year. That is a rise of 20 percent over last year and comes just three years after the industry hit the $100 billion milestone, according to the 2006 State of Retailing Online report from Shop.org and Forrester Research. Here are seven reasons it makes sense to shop online:1. Lower prices. Online shopping can reduce overhead costs in a variety of ways, which can translate to lower prices for you. In fact, one 2004 study found online prices to be 6 to 16 percent lower than offline prices.2. More savings with online coupons
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to naviga
If you would like your business to employ highly motivated and high-energy level employees then investing in the workplace atmosphere and facilities will help and will reduce work-place stress significantly. Research confirms that if your employees are stressed then that will cost you even more money in missed workdays and increased on-the-job injuries over both the short term and the long term.In addition to the negative repercussions of having stressed out employees, your business may be experiencing lower productivity and poor quality of output. It is both clear and obvious that some very cost effective strategies could minimize stress on the job and provide your employees with opp
Beginning with Papa Roach in 1998 and continuing with such platinum-selling artists as Avril Lavigne, Dido and Jennifer Lopez, Meldrum's Long Beach-based firm, Hype Council, is one of the prime marketing weapons utilized by the world's largest entertainment companies.
Taking center stage for a Monday evening presentation by NARIP (National Association of Record Industry Professionals) at the Beverly Garland Hotel in Los Angeles, Meldrum began with some facts about the Internet. Does that sound a bit dull? It wasn't. His presentation quickly revealed things about the 'Net that should be known by every marketer (that's you, if you or your artists are selling music online).
THE GLOBAL AUDIENCE FOR MUSIC.
Most Internet users (nearly a majority of them) are between the ages of 30 and 49, far older than many in the audience thought. And for those of us who believed that the USA had the highest percentage of Internet users, it was a surprise to learn that we're only sixth. (Of course, in raw numbers of users, the USA has by far the most people.)
Fully 40% of the USA's 177 million 'Net users go online for music (more in some other nations). Look at it another way: if you put your music on the Internet, you have a potential audience of some 70 million. And with total Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people.
The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases.
Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music."
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to navigat
All fundraisers need to have a firm plan set in place before the fundraising begins. By following this fundraiser planning guide your fundraiser will have a higher successes rate.First thing to set is the dates for your fundraiser. Your fundraiser must have a beginning, middle and an end. If you find that your fundraiser has not made the money you were hoping for do not extend the end date. Your donor pool needs to know when the end is and what to expect.Second is to plan your ending. If you are to hold an event to culminate the end of your fundraiser plan in advance. You want to ensure that no other organization is holding an event on the same day.Third is to keep yo
Taking center stage for a Monday evening presentation by NARIP (National Association of Record Industry Professionals) at the Beverly Garland Hotel in Los Angeles, Meldrum began with some facts about the Internet. Does that sound a bit dull? It wasn't. His presentation quickly revealed things about the 'Net that should be known by every marketer (that's you, if you or your artists are selling music online).
THE GLOBAL AUDIENCE FOR MUSIC.
Most Internet users (nearly a majority of them) are between the ages of 30 and 49, far older than many in the audience thought. And for those of us who believed that the USA had the highest percentage of Internet users, it was a surprise to learn that we're only sixth. (Of course, in raw numbers of users, the USA has by far the most people.)
Fully 40% of the USA's 177 million 'Net users go online for music (more in some other nations). Look at it another way: if you put your music on the Internet, you have a potential audience of some 70 million. And with total Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people.
The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases.
Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music."
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to naviga
Lubricants, fluids and coolants regularly used in the metal working industry are highly specialised and designed to perform specific tasks. In addition to metal forming, metal working includes a fairly broad range of tasks – including polishing, cutting, embossing and grinding.Metal working lubricants are used for several reasons. While one of the primary functions is to increase lubrication, they can also reduce thermal deformation, improve the overall finish of a metal surface and help to effectively remove loose metal chips from the cutting area.Lubricants can be used to carry abrasive powders, when used for polishing or lapping of metals. They are effective in acting as a coo
THE GLOBAL AUDIENCE FOR MUSIC.
Most Internet users (nearly a majority of them) are between the ages of 30 and 49, far older than many in the audience thought. And for those of us who believed that the USA had the highest percentage of Internet users, it was a surprise to learn that we're only sixth. (Of course, in raw numbers of users, the USA has by far the most people.)
Fully 40% of the USA's 177 million 'Net users go online for music (more in some other nations). Look at it another way: if you put your music on the Internet, you have a potential audience of some 70 million. And with total Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people.
The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases.
Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music."
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to naviga
To be honest, I have always disliked attending a job interview. I understand that they are a necessary evil, but I have always dreaded them. I think that it is all about showing that you are good or bad at job interviews, and not whether you are good at the job you're applying for. Some job interviewers approach the interview very scientifically. They read up on techniques and psychological profiling to help them in their task. You must know how to answer job interview questions if you are about to attend a job interview.You have to master the art of telling people what you think they want to hear if you want to succeed at job interviews. You also have to exhibit a degree of honesty whil
The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases.
Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music."
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to naviga
Sending eCards is the upcoming trend, And you know, sending ecards is the second most common task people do online. The selection of ecards online today is very good. One of the most popular types of free ecards is the funny ecards. Sending free funny animated ecards is a wonderful way to just say hello, or to acknowledge a persons birthday, holiday or special event. Another great thing about ecards is that you can send them really last minute (like on someones birthday) if you have forgotten to send a paper card. The main purpose behind ecards is to send funny, live mails to a person instead of pure, simple text messages, and ecards is definitely easier, everything's just one click away. Sendi
Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . .
TOP 5 MISTAKES OF WEBSITES:
1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to navigate it? People don't have time to waste figuring it out. Make it easy for them."
2. Burying the offer. "Links to buy the CD should be available at almost every page on your Website. Many Websites challenge, almost dare visitors to find the product, let alone buy it."
3. Ignoring fans. "Many artist Websites have a registration feature, but it is not prominently displayed. When you are not selling albums at your Website, you need to be collecting email registrations." This builds a fan base where you can sell an album now and more in the future.
4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy."
5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy."
CONSIDER OTHER OPTIONS:
Websites are a necessity, but don't overlook other ways of reaching out to potential fans on the Internet. Banners can be bought or traded. Emails can be sent (be mindful of the CAN-SPAM law; see below for link). Marketing can be done on search engines. You can join or participate in message boards and blogs (web logs). And the latest advancement in music marketing involves social networks such as MySpace.
RECOMMENDATIONS:
Meldrum had many specific suggestions for attendees, including:
* use Google for research
* check out MySpace.com
* target your audience
* simplify your Website
* give away some songs
* interact with your audience often
"You can send emails in text or HTML format. With HTML (hyper text markup language), you can include pictures and graphics. They look nice, but we get twice the 'open rate' with text emails."
THE BOTTOM LINE ON WEBSITES:
"To your online fans, you are your Website. If they love it, they will love you, and will be
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/70689/suggestyou-Online-Marketing-Math-or-Myth.html">Online Marketing: Math or Myth?</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/70689/suggestyou-Online-Marketing-Math-or-Myth.html]Online Marketing: Math or Myth?[/url]
Related Articles:
Using Promotional Gifts in Conjunction with an Ad Campaign
Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker
Best Excuses For Calling Out Of Work Sick (Not Humor, Real Excuses You Can Use!)
Bookmark it:
|