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  • Suggest You - 24 Tips On How To Produce The Best Advertisement Layout

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    typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

    7. Typefaces: The use of a Sans Serif typeface exhibits a

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    1. Put your attention getting message in the second quarter down the page. This is consistently the place where people look first.

    2. If you are going to use a picture, place it in the top quarter of the page, above the headline.

    3. Every advertisement should use the AIDCA structure; Attention getting message | Interest | Desire | Conviction | Action

    4. For a one page brochure stick to the AIDCA formula above. Make a concise selling story.

    5. If the boss insists on a multi-page glossy brochure make sure the front page includes the strongest customer benefit; and not the company logo and meaningless picture.

    6. Typefaces: The use of a Serif typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

    7. Typefaces: The use of a Sans Serif typeface exhibits a

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    ure, place it in the top quarter of the page, above the headline.

    3. Every advertisement should use the AIDCA structure; Attention getting message | Interest | Desire | Conviction | Action

    4. For a one page brochure stick to the AIDCA formula above. Make a concise selling story.

    5. If the boss insists on a multi-page glossy brochure make sure the front page includes the strongest customer benefit; and not the company logo and meaningless picture.

    6. Typefaces: The use of a Serif typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

    7. Typefaces: The use of a Sans Serif typeface exhibits a

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    ire | Conviction | Action

    4. For a one page brochure stick to the AIDCA formula above. Make a concise selling story.

    5. If the boss insists on a multi-page glossy brochure make sure the front page includes the strongest customer benefit; and not the company logo and meaningless picture.

    6. Typefaces: The use of a Serif typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

    7. Typefaces: The use of a Sans Serif typeface exhibits a

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    ossy brochure make sure the front page includes the strongest customer benefit; and not the company logo and meaningless picture.

    6. Typefaces: The use of a Serif typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

    7. Typefaces: The use of a Sans Serif typeface exhibits a

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    typeface in your advertisement stresses the horizontal direction which helps people to read more easily.

    7. Typefaces: The use of a Sans Serif typeface exhibits a strong clean cut appearance in an advertisement, suitable for short text elements.

    8. Stick to one Serif and one Sans Serif typeface per document. Sans Serif for headlines and Serif for the main text. Using a Sans Serif typeface for main text can reduce readability by up to 50%.

    9. Do not use italics for a large text block. Difficult to read and again will reduce readability by up to 50%.

    10. Do not use italics for emphasis in your advertisement. Use bold. Italics are OK for short individual phrases.

    11. Keep underlining to a minimum. It is difficult to read if used on more than a word or two. If needed for emphasis, use bold instead.

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