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    Suggest You - What to do When Your Advertising Doesn't Work

    Human Resource Department: How Do I Set Up?
    If you were given the task of setting up a new Human Resource Department in a small company where would you begin? Such a task would be extremely daunting, but not impossible, if you follow a few tips. To begin, you need to answer some basic questions:Why do you want to set one up? What’s changed to make you or the organization believe that an HR department is needed now? What do you want the HR department to do? How will this function contribute to the success and bottom-line of the organization? Will it add value?In other words, before you begin the task, you need to have a clear definition of the mission and goals of the department
    ely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of yo
    Brochure and Postcard Printing
    Brochures and postcards can be very effective promotional and marketing tools. Given this, most companies have them printed by printing companies for their advertising needs. The prices of these vary depending on the type of brochures that they need. To get the best prices, most companies ask different companies for quotes so they can have more choices. If you find yourself or your company needing the services of printing companies to print your brochures or postcards, here are a few tips that can help you in your search.Digital vs. offsetOne of the first things you need to do is to determine your budget for the project because this c
    All too often I have heard clients say “Advertising doesn’t work for us” after a single appearance of their ad - sometimes even after trying only one media.

    There are a number of things you can do if you want to know for sure whether advertising works or not for you. The first of them is to give your ad a fair chance.

    Follow these basic rules and enjoy learning what the best way is for you to advertise. If your advertising doesn’t work, it is probable that one of these rules has not been followed.

    If you have followed these rules and your results are still disappointing, then please get in touch: enquiries@advertsuccess.com and we will be pleased to look into your case individually absolutely FREE.

    Rules for making your print advertising work

  • 1. Give yourself a fair sample to evaluate. As a rule of thumb, you should take no fewer than 3 insertions in a weekly or monthly magazine and 5 insertions in a daily title. Only the fanatical reader will read front to back of every issue. You need to allow for readers going on vacation, or just those who might miss an issue. You also want to give them a fair chance to have a need for your product. You can only make a decision about whether a publication’s readership provides a viable source of leads once you have given them all a fair chance to respond.

  • 2. Ensure your ad is given prominence. Why do the bad boys sit at the back of the class? So the teacher pays them less attention. In advertising you want to be right at the front of the class all the time. Unless you ask for it, you’re not going to get it. Always ask for a right-hand page (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free publications are those most likely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of you
    How to Use Flyers to Expand Your Business
    Do you have a new small business that is in dire need of some customers? A great way to spread the news about your business is to let people know you are out there. You can’t just sit back and assume that the customers are going to come to you. What if they don’t know that you are out there? You need to create a customer base starting right now, but you can’t do that if no one knows that you have opened the doors. Your world might revolve around your business, but that doesn’t mean that other people have the slightest idea that there is such a business.What you need to do to drum up traffic is put together a marketing campaign. Many people t
    te. As a rule of thumb, you should take no fewer than 3 insertions in a weekly or monthly magazine and 5 insertions in a daily title. Only the fanatical reader will read front to back of every issue. You need to allow for readers going on vacation, or just those who might miss an issue. You also want to give them a fair chance to have a need for your product. You can only make a decision about whether a publication’s readership provides a viable source of leads once you have given them all a fair chance to respond.

  • 2. Ensure your ad is given prominence. Why do the bad boys sit at the back of the class? So the teacher pays them less attention. In advertising you want to be right at the front of the class all the time. Unless you ask for it, you’re not going to get it. Always ask for a right-hand page (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free publications are those most likely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of yo
    Competition or Companion?
    Joint ventures can turn your competition into your companion!What are they and are they profitable?You can benefit greatly from sharing the costs of your advertising and promotional campaigns, while doubling the size of your target market.How can that be so? It’s simple! just look at it like this, you are in the coffee business, you have identified your major competitor, he/she is currently servicing a good portion of the customers you wish to attract. This competitor has been servicing these clients for many years and has built up a strong following. Do you think it would be easy for you to “take these clients away” from their
    (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free publications are those most likely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of yo
    Joint Venture
    A joint venture (often abbreviated JV) is a legal entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise. The venture can be for one specific project only, or a continuing business relationship such as the Sony-Ericsson joint venture.Generally, joint venture is the merging of two (or more) companies, enterprise or organization towards a more profitable, mutually beneficial and stronger entity in the market. They may have varied goals, or may lead only to one goal. Still
    life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free publications are those most likely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of yo
    Types of Business Coaching
    Every successful individual accomplishes his goals with the support and guidance of his coach or mentor. The coaches’ ability to motivate, communicate and establish a relationship with the students is a remarkable trait that brings out the individuals’ core values. Business coaching is a new phenomenon that has developed into a movement in the corporate world, which facilitates behavioral and psychological changes in the executives to better their managerial styles. The basic aim of business coaching is to make corporate personnel aware of their impact on others, learn how to motivate subordinates and to create a positive rapport. There are various
    ely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of your friendly sales rep. S/he will argue that you should try running it with a bigger size, perhaps to allow a larger headline – or to give it a longer span so the readership have time to respond properly.

    Remember, however helpful they are, media sales people have completely different motives to you. Of course they want your ad to work. Then you’ll be more likely to advertise again. But just remember, they get paid the same whether you get one response or a hundred. You don’t. Always remain in control of your ad spend and don’t let them tempt you to deviate from your budget.

    • I hope you will find this useful in planning your ad campaign. If you follow the advice I have given here, I am confident that you will enjoy more success with your print advertising campaigns. If not, please email me at enquiries@advertsuccess.com and I will give you a FREE consultation.

    Remember, for a fail-safe method to getting the best results guaranteed have a look at The 9-Step Plan to Advertising Success. Available at http://www.advertsuccess.com

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