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Suggest You - Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5%
We walk to the mailbox hoping to find maybe a personalized letter for us, an important business letter or even checks if we get paid through the mail from time to time. However it can be quite annoying to find junk mail every day. Well there is one piece of mail that we can actually benefit from and use. We are talking about the Value Pak and it's money saving coupons. How can this piece of mail that is regularly circulated to the masses benefit you?While it is true that Value Pak coupons are usua
Ask this one question and you will be well on your way to making your ad more profitable!
You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!
Look at your headline and then ask, "who cares?". Look a
In every business organization, accouting business outsource process plays an important role. Accounting is one such department which every company has to maintain. This area keeps changing year after year and so every company has to keep up with the changes in it. For this, you have to manage your book records till you finish up paying taxes for a financial year and again keep it safely for future reference. Every company dreams to prosper well in its business and for this they have to struggle hard to
It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?
What's the bottom line?
The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is "no", or "I don't know", you need to pay attention!
Are you a "me-me, we-we" yellow page advertiser?
Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the business in it? Does the headline say something like "Business Name Antiques?"
If it does, you are looking at a "me-me", "we-we" headline. A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business name, what they sell, how many dealers thay have, blah, blah, blah.
Ask this one question and you will be well on your way to making your ad more profitable!
You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!
Look at your headline and then ask, "who cares?". Look at
Though it is said that technology had drastically changed the way of living, still we can never deny the fact that there are still some traditions that are still being practiced at present.Like for invitations printing, although we could easily communicate with our loved ones using e-mail and cell phone, still we prefer to come up with invitation prints.Invitations had remained to be the most common way to let people know about your upcoming party. With the capabilities of printing companie
What's the bottom line?
The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is "no", or "I don't know", you need to pay attention!
Are you a "me-me, we-we" yellow page advertiser?
Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the business in it? Does the headline say something like "Business Name Antiques?"
If it does, you are looking at a "me-me", "we-we" headline. A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business name, what they sell, how many dealers thay have, blah, blah, blah.
Ask this one question and you will be well on your way to making your ad more profitable!
You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!
Look at your headline and then ask, "who cares?". Look a
There are literally hundreds of different product bases that can be used for customized promotional products to represent your company. Some companies choose to use stress balls so that when clients and customers are stressed, they squeeze your item with your logo on it and feel better. Lanyards are also very popular, as one can hang keys, pictures, or just about anything they choose from the clip. Silicon bracelets are the latest trend, but trends don’t last forever. Instead, you have chosen the agel
Are you a "me-me, we-we" yellow page advertiser?
Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the business in it? Does the headline say something like "Business Name Antiques?"
If it does, you are looking at a "me-me", "we-we" headline. A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business name, what they sell, how many dealers thay have, blah, blah, blah.
Ask this one question and you will be well on your way to making your ad more profitable!
You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!
Look at your headline and then ask, "who cares?". Look a
When the EEOC sued Ralph Loren because one of their photo shoots needed all blondes in it and denied a brunette an audition, one could conclude that political correctness and employment lawsuits hit an all time low. Swim suit models who were dark haired complained that they did not get the part? Die your hair for the week. They pay over $5,000 per day plus residuals per commercial shown.Does that mean that the Blue Man crew has to hire a guy who auditions in a Devils Suit that is red? Or that
If it does, you are looking at a "me-me", "we-we" headline. A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business name, what they sell, how many dealers thay have, blah, blah, blah.
Ask this one question and you will be well on your way to making your ad more profitable!
You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!
Look at your headline and then ask, "who cares?". Look a
Affixing the time and date on products and documents is an important procedure in factories and offices as consistent time and date marking facilitates traceability. Writing dates manually on a large bunch of documents is labor intensive. Such a task is also monotonous, and therefore prone to human errors. Time and date stamp is a mechanical device used to address these problems. It also allows business establishments to track time more effectively.Traditional time and date stamps are made up of s
Ask this one question and you will be well on your way to making your ad more profitable!
You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. That question? Who Cares!
Look at your headline and then ask, "who cares?". Look at the elegant, sweeping fonts and ask, "who cares?". Look at the list of items that the ad says that you sell and ask, "who cares?". If you can't come up with a good answer to those questions, maybe it's time to look at other ways to build a yellow page ad!
Here are more questions that will help you design a winner.
1. What am I trying to accomplish with this ad?
Your ad should only attempt to accomplish one thing. Sound ridiculous? It's not!
Are you trying to get people to sell you their unwanted items? Then build your ad to make that happen. Don't try to sell, buy, and build your image all in one ad. Customers will get confused when you try to "pack" too much into an ad.
2. What do you want people to do after reading your ad?
Should they call for a free "no obligation" offer? Should they ask for your "wanted" list? Land on ONE action you want the reader to take, and tell them what to do in the ad.
3. How will the reader benefit if they take action?
Your ad should follow the A.I.D.A. formula. (Attention, Interest, Desire, Action). Go back and read my headline. It contains all of the above elements. If you do not have a definite benefit in mind that the reader will reap by doing business with you, it's time to go back to the drawing board and g
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