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Suggest You - List Building - Subscriber Source and Revenue
Business of any kind depends a lot on advertising, since you need to get the word across to potential customers. Choosing the right advertising media is very important if you wish to see our clientele grow, and yet do not want to end up wasting many resources on worthless advertising.How to Cho
Five Fiducial franchisees were right in the thick of things when Hurricane Katrina devastated the U.S. Gulf Coast and are experiencing first hand what it takes to rebuild a small business that has lost everything.As the nearest Fiducial franchisee in the path of Katrina, Richard Drexel of La Pl
Let us assume that you have a campaign that nets you 1000 subscribers, costs you $100 dollars, and one of those subscribers buys something from you for $20.
Now assume that another campaign nets you 100 subscribers, at the same cost of $100, but 10 of those new subscribers buys something from you for $20 – for a total revenue of $200.
Which of these campaigns was more effective?
The answer is easy – the one that netted you $200, not the one that netted you $20.
But if you did not know which campaign each of the buyers came from, you might only assume that you made a net profit of $20 on both campaigns combined – and possibly assume that both campaigns were equally unprofitable. You might even make the far worse mistake of assuming that since the first campaig
Experts estimate that over 70% of businesses doing less than $200 million in sales in some way violate the Federal Wage and Hour Law. In my consulting practice, I am amazed at how frequently I find that clients are unknowingly setting themselves up for potential lawsuits.(See Chapter 10 in my
Now assume that another campaign nets you 100 subscribers, at the same cost of $100, but 10 of those new subscribers buys something from you for $20 – for a total revenue of $200.
Which of these campaigns was more effective?
The answer is easy – the one that netted you $200, not the one that netted you $20.
But if you did not know which campaign each of the buyers came from, you might only assume that you made a net profit of $20 on both campaigns combined – and possibly assume that both campaigns were equally unprofitable. You might even make the far worse mistake of assuming that since the first campai
Every company needs a sound and robust business model that scales as life changes. Many small businesses start with a business plan based on guesses.Then as life rolls on, there is never time to update it to reflect your evolving situation. When your accountant nags you, you just feel ba
Which of these campaigns was more effective?
The answer is easy – the one that netted you $200, not the one that netted you $20.
But if you did not know which campaign each of the buyers came from, you might only assume that you made a net profit of $20 on both campaigns combined – and possibly assume that both campaigns were equally unprofitable. You might even make the far worse mistake of assuming that since the first campai
What is an e-book compiler?You've written and revised your document, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your first e-book. Now it is time to choose a compiler. What does a compiler do? To put it simply it takes y
But if you did not know which campaign each of the buyers came from, you might only assume that you made a net profit of $20 on both campaigns combined – and possibly assume that both campaigns were equally unprofitable. You might even make the far worse mistake of assuming that since the first campai
When we are talking about passing valuable information, we are not talking about trade secrets or insider information on the competition. We are talking about statistical information that will have some impact on conducting business. For example, you are about to have a meeting with a company that spe
So you can see that it is not important how many subscribers, the conversion rate of the subscribers, or any other number of things that are un-related to revenue.
The only thing that really matters is the net revenue.
So you need to know only two things – where each buyer comes from, and how much they spend. That is all you really need to know, in the long run. Sure, conversion rates are cool – squeeze page conversions are nice to study, seeing 100’s of new subscribers come into my campaigns daily is cool – but none of that really matters.
To give you another exa
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