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Suggest You - How to Make Your Claims Believable
Business phone systems can be purchased from telephone service providers, other manufacturers through their sales networks or through Internet. Most businesses usually need to have several telephones to run their o
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your a
Most of us dream of waking up at noon, to our delicious brunch that the maid prepared, only to jump on the computer for an hour and spend the rest of the day relaxing on the beach or by the pool with our mate and k
…Best Lawnmower in the country
…Absolute Lowest Prices In Existence
…Leaves your hair cleaner than any other shampoo
…do you believe them?
Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?
Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”
Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do
One more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your ad
Whether you’ve recently launched a new business or just taken over from a previous owner, it’s likely you’re floundering amidst the multitude of regulations and requirements the law bestows upon you. Perhaps the wo
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”
Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do
One more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your a
Advertising and promotion has become an essential part to survive in the business world. It is quite obvious that marketing will enable people to know about all the information on products and services that they ha
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”
Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do
One more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your a
Recently a new client came to me in total frustration. She had been working with another coach who had insisted she focus on offering, and aggressively marketing, only one service. Now she was out of energy, out of
Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do
One more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your a
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoi
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your advertising.
Warmly,
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