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  • Suggest You - List Building and Squeeze Pages - Why You Have to Test

    Diversity in Your Affiliate Portfolio
    As you already know, affiliate marketing is literally one of the greatest businesses in the world once you get it up and going. It has been made popular on the internet by companies such as Clickbank, Commission Junction, and Amazon.One thing that all of the super affiliates I have spoken to have in common is that they all have a collection of products that they are thinking of promoting/ are promoting. They know which products are launching
    e traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate without making any other changes.

    Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. Now, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I

    Professional Entrepreneurial Ethics -- How Trustworthy Are You?
    Both weekly and monthly, I receive a large number of publications that deal with business and technology. Ever since the whole Enron scandal became news, these magazines have and are featuring more and more articles dealing with business ethics, honesty and trust. I suggest that there are ethics and principles that we, as entrepreneurs should embrace and follow. These are the beliefs that have worked for me over the years and have worked for t
    At this point I must refer to some of my own testing. Interested if the wording immediately prior to my opt in form was extremely important, I ran a test using my auto responder service, where I used 4 different opt in scripts, and had the auto responder rotate between the 4, and report to me the results of my test.

    The script I was testing was the following:

    1) Simply enter your name and email address in the form below, and I will send you your first lesson immediately. As an added bonus, I will also give you a free copy of my ebook “15 Steps to Internet Success” immediately after you subscribe. And you have my word: I hate SPAM, and give you my word that I will never sell, give away, lease, or rent your email, nor will you ever receive any SPAM from this list.

    2) Simply enter your name and email address in the form below, and I will send you your first lesson immediately. As an added bonus, I will also give you a free copy of my ebook “15 Steps to Internet Success” immediately after you subscribe:

    3) Simply enter your name and email address in the form below, and I will send you your first lesson immediately. And you have my word: I hate SPAM, and give you my word that I will never sell, give away, lease, or rent your email, nor will you ever receive any SPAM from this list.

    4) Simply enter your name and email address in the form below, and I will send you your first lesson immediately:

    Do you see what I was testing? Which of the 4 scripts do you think was the most effective? The least effective? If you are like me, you think that people will be more likely to opt in if I give them a guarantee that I will not sell their name, etc. You would also think that by offering a free ebook in addition to the ecourse, that more people would opt in.

    These are my results: 1) 15.4%

    2) 28.3%

    3) 28.0%

    4) 35.3%

    Now if you look back at what those percentages were for, you will see that the lowest percentage of opt ins was from the form that promised the most--no SPAM and an ebook. The highest percentage of response was that script that promised nothing---I don’t promise not to mail them SPAM, I don’t offer any extra incentive, nothing.

    Now, what does that mean? Let me just say that at the very least, it means that if you do not test, then you can not make adjustments to your campaigns that will bring you more subscribers and make you more effective.

    Imagine if I had simply built the first squeeze page, sent traffic to it, and gotten a miserable 15% opt in rate. I could have blamed the traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate without making any other changes.

    Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. Now, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I c

    Get Out Of The Scam Trap - Do It For Real
    Rich Schefren and the business growth system is responsible for the success of a lot of internet entrepreneurs who were able to multiply their profits with his type of coaching philosophy.The webinar he held on April 19th 2007 was presented within the contest of the Top Internet Marketer of the Year. In the following I?m going to summarize some important parts of his presentation.He started out with 4 basic principles that need to
    give you my word that I will never sell, give away, lease, or rent your email, nor will you ever receive any SPAM from this list.

    2) Simply enter your name and email address in the form below, and I will send you your first lesson immediately. As an added bonus, I will also give you a free copy of my ebook “15 Steps to Internet Success” immediately after you subscribe:

    3) Simply enter your name and email address in the form below, and I will send you your first lesson immediately. And you have my word: I hate SPAM, and give you my word that I will never sell, give away, lease, or rent your email, nor will you ever receive any SPAM from this list.

    4) Simply enter your name and email address in the form below, and I will send you your first lesson immediately:

    Do you see what I was testing? Which of the 4 scripts do you think was the most effective? The least effective? If you are like me, you think that people will be more likely to opt in if I give them a guarantee that I will not sell their name, etc. You would also think that by offering a free ebook in addition to the ecourse, that more people would opt in.

    These are my results: 1) 15.4%

    2) 28.3%

    3) 28.0%

    4) 35.3%

    Now if you look back at what those percentages were for, you will see that the lowest percentage of opt ins was from the form that promised the most--no SPAM and an ebook. The highest percentage of response was that script that promised nothing---I don’t promise not to mail them SPAM, I don’t offer any extra incentive, nothing.

    Now, what does that mean? Let me just say that at the very least, it means that if you do not test, then you can not make adjustments to your campaigns that will bring you more subscribers and make you more effective.

    Imagine if I had simply built the first squeeze page, sent traffic to it, and gotten a miserable 15% opt in rate. I could have blamed the traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate without making any other changes.

    Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. Now, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I

    The Placement Crash - The Failure of PR in the Conversation World
    Traditional public relations yields a common problem called “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing.For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture
    om this list.

    4) Simply enter your name and email address in the form below, and I will send you your first lesson immediately:

    Do you see what I was testing? Which of the 4 scripts do you think was the most effective? The least effective? If you are like me, you think that people will be more likely to opt in if I give them a guarantee that I will not sell their name, etc. You would also think that by offering a free ebook in addition to the ecourse, that more people would opt in.

    These are my results: 1) 15.4%

    2) 28.3%

    3) 28.0%

    4) 35.3%

    Now if you look back at what those percentages were for, you will see that the lowest percentage of opt ins was from the form that promised the most--no SPAM and an ebook. The highest percentage of response was that script that promised nothing---I don’t promise not to mail them SPAM, I don’t offer any extra incentive, nothing.

    Now, what does that mean? Let me just say that at the very least, it means that if you do not test, then you can not make adjustments to your campaigns that will bring you more subscribers and make you more effective.

    Imagine if I had simply built the first squeeze page, sent traffic to it, and gotten a miserable 15% opt in rate. I could have blamed the traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate without making any other changes.

    Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. Now, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I

    List Building - How to Write Your First Email
    The very first email that you write for your email campaign should be a welcome email. This email reminds the reader why they are on your email list, and should include a link to the free giveaway product that they were promised on the squeeze page.Even if you have things ordered with your autoresponder company so that they receive the gift when they subscribe, I like to include a link to the free gift in my first email, so if they missed th
    ges were for, you will see that the lowest percentage of opt ins was from the form that promised the most--no SPAM and an ebook. The highest percentage of response was that script that promised nothing---I don’t promise not to mail them SPAM, I don’t offer any extra incentive, nothing.

    Now, what does that mean? Let me just say that at the very least, it means that if you do not test, then you can not make adjustments to your campaigns that will bring you more subscribers and make you more effective.

    Imagine if I had simply built the first squeeze page, sent traffic to it, and gotten a miserable 15% opt in rate. I could have blamed the traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate without making any other changes.

    Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. Now, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I

    How to Sell Affiliate Products and Make a Profit?
    Affiliate marketing was there even before internet came into the picture. It was not invented by netpreneurs. That’s what they would like us to believe but they would be telling the truth when they say that affiliate marketing took off like never before with the coming of the internet. In the beginning it was only homemakers wanting to make some extra money who went into this business. But, the success of affiliate marketing has been such that profes
    e traffic, my headline, my bullets, myself, anything. But by testing I realized that I can get a 35% opt in rate without making any other changes.

    Think about this another way. Imagine you are getting 100 visitors a day. With the worst pulling script you would be receiving 15 subscribers a day. That is 5,475 over the course of one year. But if you did the testing and came up with a script that pulls 35%, you would have 12775 subscribers at the end of one year. Now, that is the difference between fulltime online and burning the midnight oil. Just with one change to the script. Now what? Now that I have a control that pulls 35%, now I can start changing other parts of the page and maybe get that page pulling 50% or more. But that is not the point here. The point here is that you have to test to know what is happening and why. Just because a campaign is performing lousily does not mean that it is the traffic. Or your script. Or your headline. Etc. But you don’t know unless you test.

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