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3 Keys to Safeguard Your Energy
As a solo-entrepreneur I stand by the quote, “how you spend your energy is how you measure your success.” However, this was true even when I worked as a high-school teacher. No matter our profession, if we’re wasting energy, we’re limiting our productivity and potential.Does this resonate for you?When it comes to moving ahead in our business, career, life, there is one and only one asset that must be taken care of first—our energy.Think about it. As a solo-entrepreneur you are everything to your company. You are the generator, the CEO, the CFO, the product producer, customer service, the sales and marketing team. The foundation to all of this is our energy. Where do we turn when this isn’t available?Think it’s different if you work for a company, organization, school, or are a full-time parent? Of course not. You are the generator, the CEO, the CFO of your life. Right?<

“Writing Text That Sells” available for download here: http://www.enable-uk.co.uk/html/book_3.html

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to

Marketing Conversations, And Conversation Stoppers
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.Let’s imagine you’re about to pick up the phone to follow up on a promising contact you met a few days ago. You recognize that the clammy hands gripping the phone are a sure sign that Fear of Rejection is in charge. You’ve convinced yourself that the voice about to answer your call is just waiting for an excuse, any excuse, to hang up. What to do? Time for a Second Opinion!The Depa

If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database.

More detailed information about how to establish yourself and your business as an expert in your field, including how to set up and maintain an electronic newsletter, can be found in our downloadable guide “Building Online Relationships” which can be found here: http://www.enable-uk.co.uk/html/book_4.html

If you would like help with how to write content for your newsletter, why not read last months article on “Newsletters – Keeping Your Customers Informed” which can be found in our newsletter archives here: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html

For more detailed information on how to write an effective sales proposition you need a copy of our guide “Writing Text That Sells” available for download here: http://www.enable-uk.co.uk/html/book_3.html

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to p

Loan Officer Marketing With A Different Approach
Tired of the traditional marketing methods? If you are like most loan officers, you spend a lot of time and money trying to devise creative methods of loan officer marketing. But it’s easy to get into a rut, feeling like you do the same old things over and over.Chances are it seems that way to your prospects as well. You certainly aren’t the only loan officer that is actively marketing to realtors and clients. Many times these messages blend together, making it difficult to distinguish one loan officer from another.There are methods of loan officer marketing yourself that are creative and make you seem different than the rest of the loan officers. One of the best ways of establishing yourself as an expert with your prospects is to turn yourself into a teacher.You don’t have to assume a formal teaching position. Simply offering seminars and training sessions to agents is a great way to

low. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database.

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to

Car Counting Strategies for Car Wash Fundraisers Considered
If you're doing a carwash fundraiser and you've decided to do a wash-a-thon instead of a presale carwash ticket carwash fundraiser, then you will need to count the number of cars you wash so you can go back later to collect on a pledges. You will need a strategy for counting cars because it is easy to lose track.It is recommended that you use a car counting strategy, which will include a form that will also have on it the type of car, color and license number to prove that he came through.Some carwash fundraiser groups will wash the cars for free knowing that they get pledges for each car they wash from other people. Sometimes the people who make the pledges will also come to the carwash fundraiser because they know they already pledged and they would like to get their free carwash.It also makes sense to allow for people to donate extra money and have donation cans set up so they can do this. After you're

an electronic newsletter, can be found in our downloadable guide “Building Online Relationships” which can be found here: http://www.enable-uk.co.uk/html/book_4.html

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to

Blogs Are A Great Tool For Influencing The Search Engines
Blogs are becoming a widely used devices for publishing information on the web. They can be used either to communicate general information, or as a marketing tool to promote products and services. Although the blog format has been around for a number of years, the way it is being used is still evolving.The most distinctive thing about a blog is that it is "content-rich". Most blogs consist of a number of posts entered on a regular basis. These posts can be short references to some other resource on the net (connected by a link), or long posts which are essentially articles or essays on a specific topic with embedded references to other related sources on the web. This makes them ideal for writers, reporters, journalists, as well as marketers wanting to systematically report on current activities, news of the day, or the features of products.For instance, blogs are used extensively by bloggers in China to comment on

“Newsletters – Keeping Your Customers Informed” which can be found in our newsletter archives here: http://www.enable-uk.co.uk/html/internet_marketing_newsletter_.html

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to

How To Get Traffic To Your Blog And Make Money With It
Anyone wants to make money with their own blog today. It usually starts with creating your own blog on Blogger.com and putting up some Adsense ads.The real problem is that not everyone knows how to drive traffic to their blog to make it profitable.I would like to give you some tips and tricks on how you can drive traffic to your blog and get it into search engines.Once you create your blog using Blogger.com you should edit the template you selected for your theme. You will need to add description and keywords meta tags first.To accomplish that simply click on your template tab in your main Blogger account and add the meta tags right below your title tag.If you don't know how to generate meta tags please visit: http://www.addme.com/meta.htmNext, I would suggest you to get an account at feedburner.com to create your feed. Go to: http://www.feedburner.com/fb/a/blogsOptimize your feed

“Writing Text That Sells” available for download here: http://www.enable-uk.co.uk/html/book_3.html

1. Streamline subscriber registration. Streamline the sign up process by asking for as little information upfront as possible. You can always give customers an incentive to provide more information after they have experienced your newsletter. A simple sign up box that requests only an email address works best as it’s quick and not off putting to potential subscribers who often have the perception that companies are just trying to extract personal information from them.

For a simple sign up process, I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

2. Giveaways. Put together a genuinely useful giveaway item that you know your audience wants and needs. For instance, you could give away discount vouchers for your products or services or you could offer a free downloadable report or guide related to the products or services you offer. Downloadable information products like these work very well for most businesses, as once written, delivery costs are minimal. The practical freebie really works for your potential customers too, provided that it is relevant and useful to them.

3. Put a subscribe box

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Excellent customer service and respect for the customer are the same thing. To deliver excellent customer service, we must respect that our customers have choices and do everything humanly possible to keep them as customers.

Read any autobiography or business success story, you'll notice one common denominator for success - sales. You need to take whatever action possible to ensure that sales are consistently growing to allow you to gain profit. Again, a word of caution - do not target everyone! In today's competitive environment, consumers are becoming more demanding and many would seek out products-services that meet their specific need or want.

Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both.

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