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    r the merchandise being advertised.

    Phone for an appointment to hear the full sales presentation, or write for futher inf

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    All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

    Generally, the "ad writer" wants the prospect to do one of the following:

    Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.

    Phone for an appointment to hear the full sales presentation, or write for futher info

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    cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

    Generally, the "ad writer" wants the prospect to do one of the following:

    Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.

    Phone for an appointment to hear the full sales presentation, or write for futher inf

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    reverts back to the ad itself.

    Generally, the "ad writer" wants the prospect to do one of the following:

    Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.

    Phone for an appointment to hear the full sales presentation, or write for futher inf

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    Phone for an appointment to hear the full sales presentation, or write for futher inf

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    Hoard and sell: Illegal!In business, any stable Government will advise merchants not to hoard any essential goods in big proportion. The hoarded commodity will not be available for the people. They will be tempted to pay mo
    r the merchandise being advertised.

    Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing.

    The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely.

    The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.

    In order to elicit the de

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