thly in the campaign.

4) If you can write very well and can discipline yourself to do 5 articles daily. In that case, you should invest your time and money in article marketing. You'll get superior results.

5

PPC's like Google's Adwords guarantee you immediate traffic. Nothing could be more straightforward: You pay, place an ad and bam, you start getting visitors to your site.

I wish it was that straightforward. It isn't.

Although you will get all the traffic you want if you have the money to pay, if you don't know how to go about it, you'll either make a huge loss or a very low return on investment to justify the amount spent and the time invested.

There are masters of this traffic technique. There are those who succeed with it. The following will tell you clearly who should NOT go this route...

1) You are new to internet marketing and have not taken the time to study good books on PPC traffic generation.

2) You sell products or services that have a very low margin.

3) You have a very low budget. You're not willing to spend up to $500 monthly in the campaign.

4) If you can write very well and can discipline yourself to do 5 articles daily. In that case, you should invest your time and money in article marketing. You'll get superior results.

5)

t.

Although you will get all the traffic you want if you have the money to pay, if you don't know how to go about it, you'll either make a huge loss or a very low return on investment to justify the amount spent and the time invested.

There are masters of this traffic technique. There are those who succeed with it. The following will tell you clearly who should NOT go this route...

1) You are new to internet marketing and have not taken the time to study good books on PPC traffic generation.

2) You sell products or services that have a very low margin.

3) You have a very low budget. You're not willing to spend up to $500 monthly in the campaign.

4) If you can write very well and can discipline yourself to do 5 articles daily. In that case, you should invest your time and money in article marketing. You'll get superior results.

5

the time invested.

There are masters of this traffic technique. There are those who succeed with it. The following will tell you clearly who should NOT go this route...

1) You are new to internet marketing and have not taken the time to study good books on PPC traffic generation.

2) You sell products or services that have a very low margin.

3) You have a very low budget. You're not willing to spend up to $500 monthly in the campaign.

4) If you can write very well and can discipline yourself to do 5 articles daily. In that case, you should invest your time and money in article marketing. You'll get superior results.

5

nd have not taken the time to study good books on PPC traffic generation.

2) You sell products or services that have a very low margin.

3) You have a very low budget. You're not willing to spend up to $500 monthly in the campaign.

4) If you can write very well and can discipline yourself to do 5 articles daily. In that case, you should invest your time and money in article marketing. You'll get superior results.

5

thly in the campaign.

4) If you can write very well and can discipline yourself to do 5 articles daily. In that case, you should invest your time and money in article marketing. You'll get superior results.

5) If you want to keep getting ongoing traffic without doing further work. PPC's stop delivering traffic the moment you stop paying.

6) If you can hire a good writer to write good articles for you at less than $10 per article. In this case again, article marketing will produce better return on investment.

7) If you are willing to take some time out to build free traffic from search engines.

If you fall into any of these categories, you're advised to think twice. However, if you find that up to four of the above is true of you, you're strongly cautioned against going for ppc traffic. You certainly have more effective ways.