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Suggest You - Effective Landing Pages - How to Create Them for Your AdWords Campaign
The easiest business to start on the internet is an affiliate business. You don't need a product because you have thousands of products available to you. All you need is a website idea.There are no products to stock, you don't have to do your own customer service. All you have to do is promote the product.On the other hand, starting an affiliate business can be the hardest type of business to start. You are competing against hundreds, maybe even thousands of other affiliates. You need a competitive edge to help you make more sales and distinguish yourself from other affiliates.Below are seven solutions for helping you develop the ultimate affiliate business and make more sales.1. Link CloakingThere are advantages and disadvantages to cloaking your links.The major advantage is that it protects your commissions. Visitors to your site won't know exactly where the link goes so they can't hijack your commissions.The major disadvantage is that the search engines have a problem with redirects. They will reject any redirect that doesn't go where it is supposed to.You can solve that with the right link cloaker. Free Link Cloaker - http://click-4-more.com/on/Free-Link-Cloaker.html - is a tool that
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, be
You've probably heard the saying that good things don't always come to you the way you expect them to. That's why it's best not to get too focused on "how" something is going to come about, but more on what it is you want to create or achieve.My goal, like yours, is to grow my business, so I constantly explore avenues and possibilities for expansion.Sometimes acting on certain opportunities have brought me to dead ends.And sometimes they've taken me miles away from where I thought I'd end up, but surprisingly, to a much better place than I ever imagined.Here's one such example...Because I conduct my business primarily over the telephone and Internet, I never made an effort to integrate into my own community. Coaching was, and still is, virtually unknown in these parts.A year ago, I decided to open a chapter of a national women's business group in my city. The organization has a solid platform and is rapidly expanding across Canada and the U.S. It provides national exposure, training, networking opportunities, and support and resources for entrepreneurs and executives.Through this alliance, I saw the potential to integrate myself into my local business community while providing my fellow busines
Incorporate the tips below to transform more of your click-thrus into conversions.
Be Single-Minded
single-minded : having one driving purpose or resolve : DETERMINED, DEDICATED
Merriam-Webster Online Dictionary
This tip is a truism but, nevertheless, is worth stating. In order to be an effective landing page, it needs to be just that, a landing page. In other words, create purpose-built landing pages whose sole purpose is to convert click-thru customers into conversions. Don't just send your customers to your home page and hope they will click on the correct links and don't just send them to a basic product-listing page from your online store. Your landing page is one of your most important pieces of marketing material, so treat it as such.
Be Ad-Specific
At minimum, every ad group should have its own landing page and creating a landing page for each ad may be even better. By creating ad-specific landing pages you can tailor the content more specifically to the text of the ad that was clicked on.
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing. The customer needs to know immediately on seeing the landing page that it is relevant (for example, a picture of a Jeep Wrangler with related text for Wrangler customers) and is sufficiently attractive to maintain their attention.
Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere.
Reflect Ad Copy in Your Landing Page Headline(s)
This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.
For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.
Think "Usability"
Your landing page needs to reflect closely the principles of web usability, such as "heat maps" and "skimmable text."
Studies evaluating where users actually focus on web pages indicate that there are certain areas that attract most attention and others that are virtually ignored. For example, Jakob Nielsen has reported an "F-shaped" reading pattern that is fairly consistent with Google's own "heat map." Therefore, in order to optimize your landing pages, you need to make sure that your most important content is placed where it is most likely to be read!
In particular, notice that the left-hand side of your page is more likely to be looked at than the right; and the top of the page is "hotter" than the bottom. Therefore, if you have a particularly attractive product picture or key piece of information, place it in the hottest spots to attract attention. Remember, once you have their attention they're then more likely to view the rest of your page.
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, be
What is Portland Cement? Portland cement (PC) is the principal binder that, upon hydration and setting, holds aggregates (coarse and fine) together in concrete. It has the ability to stand in water and increase its strength over time. This ability elicits the term hydraulic cement for this type of cement.What is the Composition of PC? PC is a manufactured product formed within narrow confines of specific elements and subjected to heat treatment to form a semi-finished product called clinker. Raw materials used include: Limestone, Shale, Iron Ore and Sand.The principal elemental ingredients in the raw materials are: • Calcium Oxide (CaO) • Silicon (SiO2) • Aluminum Oxide (Al2O3) • Iron Oxide (Fe2O3) in addition to other elemental oxides.It is possible sometimes to have all these elemental oxides in some limestones. Where the principal source, limestone, is deficient in any of the elemental oxides then the other ingredients are added in the right proportion in preparation for the manufacturing process.The latter process comprise of three phases: 1. Grinding the materials into a powder form 2. Heating the powdered material in a kiln up to about 2700°F
For example, supposing you sell accessories for Jeep Wranglers and Jeep Cherokees and you have created ads for each make. If you send your potential customers to a landing page that contains information for BOTH product ranges, the information that the customer is specifically interested in may be harder to find and may well be confusing. The customer needs to know immediately on seeing the landing page that it is relevant (for example, a picture of a Jeep Wrangler with related text for Wrangler customers) and is sufficiently attractive to maintain their attention.
Remember, you have just a fraction of a second to attract their attention, so anything on your landing page that is not relevant is going to increase the chances that your visitors will move on elsewhere.
Reflect Ad Copy in Your Landing Page Headline(s)
This really is just another way to ensure your landing pages are ad-specific. One of the first things your visitors will look at on your landing page is the headline. The more closely related this headline is to the text of the ad they clicked on (particularly the ad's headline), the more chance it has to keep their attention on the rest of the content.
For example, if your ad is for "Radio-Controlled Widgets for Left-Handers," make sure your landing page headline refers not just to "radio-controlled widgets" (and certainly not just to "Widgets") but specifically refer to radio-controlled widgets for left-handers. The more specific your ad is, the more likely a highly specific landing page is to keep your customers' attention.
Think "Usability"
Your landing page needs to reflect closely the principles of web usability, such as "heat maps" and "skimmable text."
Studies evaluating where users actually focus on web pages indicate that there are certain areas that attract most attention and others that are virtually ignored. For example, Jakob Nielsen has reported an "F-shaped" reading pattern that is fairly consistent with Google's own "heat map." Therefore, in order to optimize your landing pages, you need to make sure that your most important content is placed where it is most likely to be read!
In particular, notice that the left-hand side of your page is more likely to be looked at than the right; and the top of the page is "hotter" than the bottom. Therefore, if you have a particularly attractive product picture or key piece of information, place it in the hottest spots to attract attention. Remember, once you have their attention they're then more likely to view the rest of your page.
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, be
As a job search tool your Resume is your main calling card. It explains who you are and what you have to offer. Your Resume is your best chance to make a first impression. An exceptional Resume will help you Stand Out from the crowd. A solid, well-crafted Resume will get you interviews. That's the Resume's job - to get you the interview! The professional Resume Writer's task, in creating that Resume, is to present and sell your skills, abilities and experience in the most professional and appealing way!Your Resume has to capture the reader's attention within 15 seconds! That's where a professionally crafted Resume stands above the rest. Your Resume's main theme and supporting value messages are what capture that attention, inviting the reader to look more closely at your Profile and Background. You need to Stand Out! That's what your Resume has to do, help you put the best face on your skills, accomplishments and experience.There are No Second Chances to make a First Impression! Do you want to leave your future to chance with a haphazardly assembled Resume that does not capture Who You Really Are? A professional resume will help You secure that next career move you are now ready to make. It's called Branding. You are a B
Think "Usability"
Your landing page needs to reflect closely the principles of web usability, such as "heat maps" and "skimmable text."
Studies evaluating where users actually focus on web pages indicate that there are certain areas that attract most attention and others that are virtually ignored. For example, Jakob Nielsen has reported an "F-shaped" reading pattern that is fairly consistent with Google's own "heat map." Therefore, in order to optimize your landing pages, you need to make sure that your most important content is placed where it is most likely to be read!
In particular, notice that the left-hand side of your page is more likely to be looked at than the right; and the top of the page is "hotter" than the bottom. Therefore, if you have a particularly attractive product picture or key piece of information, place it in the hottest spots to attract attention. Remember, once you have their attention they're then more likely to view the rest of your page.
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, be
Internet marketing has been around on the web for about seven years now and has grown in popularity since its inception. New techniques to gain favor with the search engines are springing up on a daily basis. The new technology is here as the front runner of marketing. It’s called virtual media advertising.Virtual media advertising and virtual marketing are the latest ways to reach the consumer to get them to buy products and services. New channels are opening up that allow the vendor to reach these consumers, and is becoming the preferred method of shopping. Think about all the auctions sites, not to mention almost any company worth their salt has a website enabling the consumer to buy directly there.In this new medium, shoppers are able to go not just to a site that has a collection of banner ads that link back to the site of companies that want to sell you a product or service. Virtual advertising and virtual shopping allow the consumer to actually walk around within a mall and go into stores just as if they were in a mall. In actuality it is virtual shopping in a virtual mall.What this means for the company is that this emerging technology is the cutting edge of advertising and marketing, enabling the company to get a
As for your actual copy, write it in such a way that it is designed for "scanning" rather than word-for-word reading. Web users tend not to read all the text on a page; rather they simply scan for the key content. Your pages should be optimized with this fact in mind; again, following Jakob Nielsen's guidelines is a great place to start. When it comes to web pages, keep the copy short and clear-remember, less is more!
Use Casino Principles
If you've ever been in a casino in Las Vegas, Reno, or elsewhere, you will probably have noticed that, once inside, it's really hard to find an exit. [Which seems rather contrary to customer safety, but that's another issue!] There is obviously a reason for this-if customers cannot find a way out they are less likely to leave and, therefore, more likely to stay and gamble.
Similarly, if your landing page only contains links towards your goal, visitors cannot be distracted by links leading them elsewhere. Seems obvious, doesn't it?! Yet many landing pages contain the same navigation structure as the rest of the site, so it's hardly surprising customers go elsewhere other than scoring a goal for you.
Now, I'm aware that many web designers, or those they are designing for, have this mindset:
"We must provide links to the rest of our site because, even if they end up not wanting to [buy/sign up for/inquire about] the thing advertised in the ad they clicked on, there's always a chance they may want to [buy/sign up for/inquire about] another of our products/services, etc."
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, be
If you find that most of your time is spent replying to emails you should consider installing a help desk so that you can create template answers to the most frequently asked questions. Instead of showing your email address on your website (where it can be collected by spammers) you would send customers or visitors to your help desk link where they can submit a new support ticket but only after viewing the existing template answers that you have created.Ideally you want to spend as little time as possible making and maintaining each sale. If you are personally tending to each inquiry your time per sale ratio climbs. This is not an efficient way to run a business. Providing a basic automated help desk is going to take most of the hassle out of tending to the needs of your prospects and customers. As well as making your business more efficient you will also increase your sales.By using a help desk you can dramatically reduce the amount of time you need to spend answering emails. By automating every part of your business you will create extra free time. By gaining more time you can concentrate on the more important aspects of your business such as: advertising your websites, writing articles, setting up joint ventures, researching
That mindset may be valid when it comes to real-life, concrete stores-we've all bought something else from a grocery store when we only went in to buy some milk-but web users aren't like that. Web users are very purpose-driven and impatient. If they have clicked on an ad for "green wikbots" it's because they want to buy "green wikbots." You may sell the most wonderful "yellow flisbos" on earth, but if John Doe has clicked on your "green wikbots" ad he is highly unlikely to end up buying one of your "yellow flisbos," no matter how wonderful they may be.
So, build a casino and remove all of your superfluous links . . . "Yes," even that link back to your home page!
Think Like a Customer
When determining what information to include on your landing page, make sure you are thinking like a potential customer. If you're unsure how a potential customer would think, click on an ad for something you might buy and ask yourself: "What information would I need to see in order to make an informed decision whether or not to buy this product?" Also, ask other people what information they would need in order to make such a decision.
Once you have this information to hand, present it in a clear and concise manner, bearing in mind the usability issues described above. Be sure that you have supplied all of the information that your prospects need to turn them into conversions-don't make them hunt for it but provide a clear path to the goal, otherwise the chances are they will just give up and move on to one of your competitors.
Remove those Weak Links
When it comes to landing pages, you need to make sure you have strong, powerful links that contain your calls to action. By their very nature, your landing page's hyperlinks will be some of the first elements that your visitors look at. Therefore, they need to be links that will firmly direct your visitors to your goals. A particularly effective way to do this is to hyperlink an entire sentence containing a call to action.
For example: Order our 28 page guide to making money with Google Adwords.
Also, dont' be afraid to supply more than one call to action in a hyperlink on your landing page-what doesn't work for one customer may work for another. Whatever you do, when you're deciding what to put in your hyperlinks, make sure they're not your weak link.
Don't Be Ask too much from your Visitors
As mentioned above, the copy in your landing page needs to give generously to your visitors all they need to make an informed decision. Similarly, you must not be greedy in what you ask from them. For example, as a general rule, people hate filling in forms. If your landing page requires your users to fill in a form, don't be greedy asking for more information than you really need. However, if you absolutely can't resist asking that one extra question that would make all the difference to your statistical analysis, or whatever, do not make it mandatory but make it optional.
Be warned! Your greed will probably be a barrier, stopping prospects from reaching your goals. So, don't be greedy and take only what you need, no more, no less.
Don't Sit on your Laurels
You've created your landing page, you've followed all of these tips, it looks great, it's a casino, it is your finest accomplishment as a web developer. Now it's time to sit back and watch the cash roll in! . . . WRONG!!
You cannot sit on your laurels-no-one wants squashed laurels and you shouldn't too. Instead of sitting on them, you should be testing, testing, testing! Using whatever methods you have to hand, compare the results of this landing page with another one! It may be just a small change, a slight tweak, whatever. However, you must never assume you've created the optimal landing page because there is always room for improvement. So run comparison tests for 2 pages over a reasonable period of time, scrap the lesser-performing one, repeat the process and keep those laurels fresh and verdant!
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<a href="http://www.suggestyou.com/article/72805/suggestyou-Effective-Landing-Pages--How-to-Create-Them-for-Your-AdWords-Campaign.html">Effective Landing Pages - How to Create Them for Your AdWords Campaign</a>
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