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  • Suggest You - 5 Web Features That Every Business Should Utilize Part Four: Advertising Program

    If You're Fired, Will Past Employers Keep Your Secret?
    Despite what some job seekers think, it is not illegal for former employers to tell reference checkers that you were fired. They can say anything they want as long as it's true.But many companies do have policies that limit what they will reveal about past employees.Is this a good thing or a bad thing?I was watching an episode of CBS's "60 Minutes" recently (hmmm, maybe I watch too much TV; no wait, this is "research," so it's OK). They had a shocking story about a male hospital worker who is suspected of killing more than 40 patients in several different hospitals during the past decade. He pleaded guilty to two of the murders.That is very disturbing by itself... but what makes this story so incredibly worse is that his employers unwittingly helped him do it! This guy
    tent, broken image, broken link, or interference with our site or business.  All advertisements must conform to the maximum file size (150x150), including all necessary images and files.  Advertisements must not modify any elements of a user's browser or computer settings.  Non-user initiated ads (i.e., those that begin a video, pop-up, etc.).  Ads must not include references to [Your Company] unless approved by [Your Company] as part of co-promotions.  Advertisement, when clicked, must spawn a new window.  Advertisement code must be attached to e-mail as a .txt file.

    Cancellation Policy

    Advertisement campaigns will be pulled within 72 hours of written confirmation. In the event of cancellation, advertisers will

    From Blogs to Profit: A Remarkable Business Model
    Web logs at their core are simply online message forums with the most recent message postings at the top of the page. Blogging has erupted in popularity in the last 10 years, and blogs focus literally on anything (and everything) someone (or anyone) has an opinion on. Blogs often serve as types of 'sounding boards' for opinions and updated information, but they can also be online diaries and simple mediums for message posting. Blogs can be created quickly and easily and many sites such as Blogger.com allow users to create web logs for free.But how does any of this tie in to online profits? Well, one of the key aspects of blogs is that they are updated often. As such, search engines love to spider blogs. They also love the way information is organized on blogs, so blogs can quickly become q
    In the first part of this series, “5 Web Features That Every Business Should Utilize”, I mentioned what benefits you can expect to gain by implementing an advertising section inside of each of your web pages. In this article which is Part 4 of 6 we will get more in depth about these benefits. First, lets review what we learned about awards programs in our last article. This Advertising Program is:

  • A great way to capitalize on the blank space of ones website

  • Greatly over looked by the masses of small business.

  • Advertisement isn’t just for big corporations

  • A way even the smallest business can make a decent profit off of another businesses advertisement

    Now that we have a basis of the benefits of an awards program let’s move on. Instead of explaining each of these points I am going to show you the way this works and provide you with the resources to get started on your own.

    So lets first look at how this can work for anyone physically and financially.

    Lets say your office is in a strip mall. Well then you turn to the other businesses in this area and say:

    “Hello I’m So and So, I run the whatever company two stores down. I have a web site and I was wondering if you’d would like to purchase advertising space on my site.”

    Now don’t charge $150 a month if you only get ten or fifteen visitors a month. That’s just bad business. Instead be honest and charge $20 a month and $50 for a quarter (three months) for less than 2500 visitors per month. I personally only charge $50 per month and $125 per quarter. But I get between 3000 and 5000 visitors per month. Think about it, why charge exorbitant prices when you can fit two or more ads per page? With only five pages that is around $500 per month.

    Understand? Good so lets get you some resources.

    RESOURCE 1

    Outline and Copy this text. Edit to fit your website

    Advertising on www.yoursite.com

    The Internet is an effective medium for advertisers to present their message to potential customers in a low-cost way that enables them to reach the masses. Placing an advertisement on www.yoursite.com aids businesses in relaying more information about their products or services, while also providing a link to the advertisers web site.

    [Your Company] Advertising Specifications

    Internet ad sizes are set to minimize page-loading time to comply with the industry advertising creative standards. All artwork submitted must include advertiser branding (i.e. company name, product name or logo) and must be accompanied by a contact name, e-mail address and phone number. All artwork should include traffic instructions including the URL.

    Advertisement Sizes

    Box / 125x125 RGB Tower / 125x240 RGB *No Exceptions*

    Supported creative types

    Animated GIF GIF JPEG *No Exceptions* [Your Company] reserves the right to refuse any advertisement.

    Advertisement Formats

     All advertisement submissions are subject to our approval. We retain the right to pull any advertisement for any reason, including but not limited to, questionable content, broken image, broken link, or interference with our site or business.  All advertisements must conform to the maximum file size (150x150), including all necessary images and files.  Advertisements must not modify any elements of a user's browser or computer settings.  Non-user initiated ads (i.e., those that begin a video, pop-up, etc.).  Ads must not include references to [Your Company] unless approved by [Your Company] as part of co-promotions.  Advertisement, when clicked, must spawn a new window.  Advertisement code must be attached to e-mail as a .txt file.

    Cancellation Policy

    Advertisement campaigns will be pulled within 72 hours of written confirmation. In the event of cancellation, advertisers will

    Hiring Your First Business Personal Assistant: Some Guidelines for Successful Hiring
    Hiring the first personal business assistant is an exciting time for new business owners. It means that the business is doing well enough that the business owner can no longer keep up effectively with the demands of the new business. Sales are exploding, and time becomes of the utmost importance. Scheduling of business chores and personal chores can become very demanding and complex. This is the time new business owners often find themselves considering a personal business assistant.A personal business assistant differs from a clerical worker or secretary, as the duties are more diverse for a personal assistant. A personal assistant will do whatever is needed to make the business run smoothly and will do whatever is necessary to make the business owner's life run smoothly also. Although a
    d of explaining each of these points I am going to show you the way this works and provide you with the resources to get started on your own.

    So lets first look at how this can work for anyone physically and financially.

    Lets say your office is in a strip mall. Well then you turn to the other businesses in this area and say:

    “Hello I’m So and So, I run the whatever company two stores down. I have a web site and I was wondering if you’d would like to purchase advertising space on my site.”

    Now don’t charge $150 a month if you only get ten or fifteen visitors a month. That’s just bad business. Instead be honest and charge $20 a month and $50 for a quarter (three months) for less than 2500 visitors per month. I personally only charge $50 per month and $125 per quarter. But I get between 3000 and 5000 visitors per month. Think about it, why charge exorbitant prices when you can fit two or more ads per page? With only five pages that is around $500 per month.

    Understand? Good so lets get you some resources.

    RESOURCE 1

    Outline and Copy this text. Edit to fit your website

    Advertising on www.yoursite.com

    The Internet is an effective medium for advertisers to present their message to potential customers in a low-cost way that enables them to reach the masses. Placing an advertisement on www.yoursite.com aids businesses in relaying more information about their products or services, while also providing a link to the advertisers web site.

    [Your Company] Advertising Specifications

    Internet ad sizes are set to minimize page-loading time to comply with the industry advertising creative standards. All artwork submitted must include advertiser branding (i.e. company name, product name or logo) and must be accompanied by a contact name, e-mail address and phone number. All artwork should include traffic instructions including the URL.

    Advertisement Sizes

    Box / 125x125 RGB Tower / 125x240 RGB *No Exceptions*

    Supported creative types

    Animated GIF GIF JPEG *No Exceptions* [Your Company] reserves the right to refuse any advertisement.

    Advertisement Formats

     All advertisement submissions are subject to our approval. We retain the right to pull any advertisement for any reason, including but not limited to, questionable content, broken image, broken link, or interference with our site or business.  All advertisements must conform to the maximum file size (150x150), including all necessary images and files.  Advertisements must not modify any elements of a user's browser or computer settings.  Non-user initiated ads (i.e., those that begin a video, pop-up, etc.).  Ads must not include references to [Your Company] unless approved by [Your Company] as part of co-promotions.  Advertisement, when clicked, must spawn a new window.  Advertisement code must be attached to e-mail as a .txt file.

    Cancellation Policy

    Advertisement campaigns will be pulled within 72 hours of written confirmation. In the event of cancellation, advertisers will

    Sweet Parting Of Ways
    Why settle for bad feelings when your employee leaves the firm? Human resource managers can help to sweeten the occasion during the exit interview, and get valuable information to help the company in the new knowledge age.More often than not, human resource (HR) managers place more importance on job interviews than on exit interviews.In the best scenario, the manager will view the employee's departure as an opportunity to reshuffle the work team; in the worst scenario, the manager may feel this action as a 'slight' to the running of the department.But exit interviews can be an important channel of feedback that can benefit the organisation in the longer term.Though it may be difficult to conduct such an interview, the manager must do some groundwork beforehand to get a
    per quarter. But I get between 3000 and 5000 visitors per month. Think about it, why charge exorbitant prices when you can fit two or more ads per page? With only five pages that is around $500 per month.

    Understand? Good so lets get you some resources.

    RESOURCE 1

    Outline and Copy this text. Edit to fit your website

    Advertising on www.yoursite.com

    The Internet is an effective medium for advertisers to present their message to potential customers in a low-cost way that enables them to reach the masses. Placing an advertisement on www.yoursite.com aids businesses in relaying more information about their products or services, while also providing a link to the advertisers web site.

    [Your Company] Advertising Specifications

    Internet ad sizes are set to minimize page-loading time to comply with the industry advertising creative standards. All artwork submitted must include advertiser branding (i.e. company name, product name or logo) and must be accompanied by a contact name, e-mail address and phone number. All artwork should include traffic instructions including the URL.

    Advertisement Sizes

    Box / 125x125 RGB Tower / 125x240 RGB *No Exceptions*

    Supported creative types

    Animated GIF GIF JPEG *No Exceptions* [Your Company] reserves the right to refuse any advertisement.

    Advertisement Formats

     All advertisement submissions are subject to our approval. We retain the right to pull any advertisement for any reason, including but not limited to, questionable content, broken image, broken link, or interference with our site or business.  All advertisements must conform to the maximum file size (150x150), including all necessary images and files.  Advertisements must not modify any elements of a user's browser or computer settings.  Non-user initiated ads (i.e., those that begin a video, pop-up, etc.).  Ads must not include references to [Your Company] unless approved by [Your Company] as part of co-promotions.  Advertisement, when clicked, must spawn a new window.  Advertisement code must be attached to e-mail as a .txt file.

    Cancellation Policy

    Advertisement campaigns will be pulled within 72 hours of written confirmation. In the event of cancellation, advertisers will

    Marketing - How Do You Know What Is Working?
    If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working?Split testing is the answer. What is that? As the implies – you are splitting your campaigns and testing them separately. You do this by marking each of your marketing campaigns in some way so that you know where your traffic and sales are coming from and which campaign is the most successful. Here are a few ideas as to how to do this.1) Direct each campaign to a different company contact – be it web site, domain, email address or phone number. VOIP telephone numbers are very inexpensive these days as are domains.2) Give your customers a discount coupon and use a different coupon code for each of your campaigns.3) Use a slight
    ad sizes are set to minimize page-loading time to comply with the industry advertising creative standards. All artwork submitted must include advertiser branding (i.e. company name, product name or logo) and must be accompanied by a contact name, e-mail address and phone number. All artwork should include traffic instructions including the URL.

    Advertisement Sizes

    Box / 125x125 RGB Tower / 125x240 RGB *No Exceptions*

    Supported creative types

    Animated GIF GIF JPEG *No Exceptions* [Your Company] reserves the right to refuse any advertisement.

    Advertisement Formats

     All advertisement submissions are subject to our approval. We retain the right to pull any advertisement for any reason, including but not limited to, questionable content, broken image, broken link, or interference with our site or business.  All advertisements must conform to the maximum file size (150x150), including all necessary images and files.  Advertisements must not modify any elements of a user's browser or computer settings.  Non-user initiated ads (i.e., those that begin a video, pop-up, etc.).  Ads must not include references to [Your Company] unless approved by [Your Company] as part of co-promotions.  Advertisement, when clicked, must spawn a new window.  Advertisement code must be attached to e-mail as a .txt file.

    Cancellation Policy

    Advertisement campaigns will be pulled within 72 hours of written confirmation. In the event of cancellation, advertisers will

    Checking Out Their Past
    You've found the perfect candidate for that job opening. This person is great: a personality that will fit in with your other employees, the technical skills you need, and they've even worked at a couple of your competitors. Or not.I'm a huge proponent of background checks. However, I'm going to focus on just one aspect of a background check for this article: employment history. Why is this so important? Because, in my experience, you tend to believe the written word. In this case, that's often the employment application. Just because your candidate signed the application swearing what they wrote is the truth, it doesn't necessarily make it so. I know that may sound cynical but it doesn't make it any less true.I used to rely on hiring managers to call a candidate's previous employer
    tent, broken image, broken link, or interference with our site or business.  All advertisements must conform to the maximum file size (150x150), including all necessary images and files.  Advertisements must not modify any elements of a user's browser or computer settings.  Non-user initiated ads (i.e., those that begin a video, pop-up, etc.).  Ads must not include references to [Your Company] unless approved by [Your Company] as part of co-promotions.  Advertisement, when clicked, must spawn a new window.  Advertisement code must be attached to e-mail as a .txt file.

    Cancellation Policy

    Advertisement campaigns will be pulled within 72 hours of written confirmation. In the event of cancellation, advertisers will be billed on basis subject to terms of advertising contract.

    Deadlines

    Standard advertisements are due at least five full business days prior to ad start date. Animated GIF ads are due at least 10 full business days prior to ad start date and are subject to testing.

    For detailed information about our online advertising rates and policies, please contact [Your Self] at [advertising@yoursite.com ]

    RESOURCE 2

    Outline and Copy this text. Edit to fit your website

    ADVERTISING POLICIES

    Credit Policy

    Payments are due upon receipt of invoice. Invoices are released on publication date. Accounts not paid within 15 days of date of invoice are subject to a 2.5% per month late charge on the balance from due date until balance is paid in full. We do offer cash discounts.

    Cancellations

    Cancellations must be submitted in writing and received (5) five working days before the advertisement is to be published. Advertising canceled after this deadline will be billed in full.

    Copy Acceptance

    [Your Company] reserves the right to reject any advertisement regarded as objectionable in wording or appearance and may insert the word "advertisement" in any ad.

    All advertisements are accepted and published upon the representation that the advertiser is authorized to publish the entire contents and the subject matter of the advertisement. The agency and/or advertiser will indemnify and hold the publisher harmless for any loss or expense resulting in any claims or suits for defamation, libel, violation of right to privacy, plagiarism or copyright infringement.

    Frequency Discounts

    Frequency discounts are determined by combining the total number of advertisements on the [Your Company] website within the same (6) six month period. One ad counts as one ad. Contracts canceled before completion will be charged in full as if the contract was fulfilled. No rebates or refunds can be issued.

    Liability for payment

    The advertiser and its agency are jointly and severally liable for all sums due and payable to [Your Company].

    Shipping Instructions

    All correspondence, insertion orders and printing materials should be addressed to: Advertising Department, [Your Company], [Your address]., [Your city], [Your state] [Your zip code]. Local number is [Your Phone Number].

    For detailed information about our online advertising rates and policies, please contact [Your Self] at [advertising@yoursite.com ]

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