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So You Want to be a Hot Dog Man (or Woman)?
Why be a Hot dog man (or woman)? If you're reading this, maybe you're looking for the answer. As someone once said: "Just when you think you have the answers, I change the questions!"For me, I wanted a low key business that involved lots of interaction with people. I like most people and enjoy chatting about the news of the day, the Red Sox, football, the weather, kids, wives, families etc. I was a commissioned salesperson for 20 years before I started this venture, so I know about people. I just wanted to deal with people straight up, without an angle. I have something they want and I give it to them-SIMPLE. I wanted no more of the stress and high pressure of commissioned sales.I al

h engines I was using, with Google Adwords. The comparison was based on whether a visitor to the landing page immediately exited again, or whether they browsed other pages on the site. The landing pages were identical.

I already knew Google Adwords provided genuine visitors, as I first used them for a real estate website, and the ads led to sales; big money for small outlay. In effect, I was using Adwords as my proven control.

The results of the comparison were very convincing. Over a one month period the following happened:

1. From small PPC X, 1187 entered the landing page and 1165 of those exited the site from the same page. That's 98 % were a quick in and out.

2. From Google Adwords, 161 entered the landing page, of whom only 44 exited fro

Franchise Opportunity Tips (Part 1)
Currently there are several thousand franchise opportunities available to prospective business owners, from fast food restaurants to direct mail marketing. Your challenge will be to educate yourself and sift through all the information in order to make the best decision for your personal situation and goals.1. Be in control: Many of the franchisees will sell you on the idea that they need to pre-qualify you before offering you their opportunity. Don’t let this cloud your judgment with feelings of obligation, and remember you ultimately will have the final decision that is in your best interest.2. Do personal needs analysis on yourself: What are your goals in business ow

Pay Per Click advertising has been around a few years now. Pay per click is a multi million dollar industry which, as yet, is still in its infancy. There is no telling how big PPC will become in the future, but there are certainly many young players in the business, and new PPC search engines appearing all the time. Should we use the smaller PPC search engines? Should we use PPC advertising at all?

Is Pay Per Click Advertising a Valuable Tool?

From a personal point of view, the answer to that is a simple “yes”. Quite simply, I have used pay per click advertising since 2003, and have got some excellent results. Those results have been mixed, of course, with some very bad results too. But that’s advertising for you, online or offline. You try, you test, you monitor, you experiment, all the time aiming to get better and better results.

The basic advantage of pay per click is built into its name. Your ad will cost you nothing, except when somebody clicks on it to go to your website. Imagine being able to do that in the offline world: place an ad in a glossy magazine, and only pay each time somebody sends for a brochure or calls your sales hotline. I used to sell advertising in glossy magazines. Advertisers can spend $3000 on an ad and get no response. A small business can spend $500 on an ad and get no response, really hurting their business cash flow in the process.

In principle, pay per click is a wonderful idea, but the real problem is in the quality, and the quality can be watered down so easily by fraud. Remember, you are paying for a click. That click could be automated, it could be a genuine person looking for a product like yours, or it could be someone clicking because they are being paid to click.

Pay per click advertising is a valuable tool, but you need to monitor with care.

Is 9 Cents Per Click Cheaper Than 1 Cent Per Click?

My first use of pay per click advertising was with Google Adwords, followed a month or two later by Overture. I have always liked Google Adwords, and it is still my favourite today. It combines high quality clicks, with ease of use and a comprehensive amount of useful management information to help your campaigns. To me, it is way above the others, including Overture.

Once I had campaigns set up at Overture and Adwords I let them run, and it was quite a few months before I started to research the smaller PPC companies. Many of the newer entrants in the field offer tempting starting credits and bids as low as 1 cent per click. I must admit, a year ago I was quite excited about getting loads of clicks at a cent a time.

The old saying “you get what you pay for” did not enter my head at the beginning, but it soon came to mind as I saw those 1 cent payments rocket. I tried several of the newer PPC search engines, but two in particular just zipped through my funds, and unlike Google Adwords, you could not set a daily budget.

I decided to take a closer look at my website stats to see what was happening to those 1 cent clicks. What I did was compare one of the new PPC search engines I was using, with Google Adwords. The comparison was based on whether a visitor to the landing page immediately exited again, or whether they browsed other pages on the site. The landing pages were identical.

The results of the comparison were very convincing. Over a one month period the following happened:

1. From small PPC X, 1187 entered the landing page and 1165 of those exited the site from the same page. That's 98 % were a quick in and out.

2. From Google Adwords, 161 entered the landing page, of whom only 44 exited from

Are You Afraid of Email?
Since the days of telephone party-lines, it has been a fact of life that some communicators have tended to cause others of us frustration. Teenagers tying up the family’s only telephone line for hours on end; then the computer tying up the line for hours on end. Our mail boxes have been so over-stuffed with junk that it is truly a joy to find an honest to goodness letter or card amongst the ads, flyers, and other uninvited materials. Countless family dinners have been interrupted by telephone selling campaigns. One by one, technology and/or legislation address the annoyances, or we flee to the next thing, and today we find ourselves with more personal communications choices than ever. Individua

u monitor, you experiment, all the time aiming to get better and better results.

Pay per click advertising is a valuable tool, but you need to monitor with care.

Is 9 Cents Per Click Cheaper Than 1 Cent Per Click?

The results of the comparison were very convincing. Over a one month period the following happened:

1. From small PPC X, 1187 entered the landing page and 1165 of those exited the site from the same page. That's 98 % were a quick in and out.

2. From Google Adwords, 161 entered the landing page, of whom only 44 exited fro

Business Start-Up Loan - Capital is Your Key to Success
Most Americans have a series of dreams that they hope to achieve in the lifetime. They include owning their own home; raising a family and seeing them head off to college. Those dreams often include having their own small business. The good news is that millions of Americans achieve that goal every year. The bad news is that many more can’t make that happen because they don’t have their own capital or the credit to be able to get a business start up loan.You would think that access to capital would be the easiest thing in the world for the greatest capitalist country in the history of the world, and in many ways it is, just not the kind of capital that is easily encouraged to invest in a bu

Remember, you are paying for a click. That click could be automated, it could be a genuine person looking for a product like yours, or it could be someone clicking because they are being paid to click.

Pay per click advertising is a valuable tool, but you need to monitor with care.

Is 9 Cents Per Click Cheaper Than 1 Cent Per Click?

The results of the comparison were very convincing. Over a one month period the following happened:

1. From small PPC X, 1187 entered the landing page and 1165 of those exited the site from the same page. That's 98 % were a quick in and out.

2. From Google Adwords, 161 entered the landing page, of whom only 44 exited fro

Make Money From Home In Your Pajamas
Have you ever wanted to find a way to make an extra income from the comfort of your own home? One great way of making money is by affiliate marketing. So, if you have a website, you could make a nice little income from this.Affiliate marketing is not something that will make you rich overnight and it can take a while for the money to mount up. You should not fall for anything that claims that you can earn a fortune straight away as it is rubbish, but with the right techniques and the right amount of advertising you could be earning a great income from it.How to Make a Living from Internet MarketingIf you want to make a great income through internet marketing, a grea

ords I let them run, and it was quite a few months before I started to research the smaller PPC companies. Many of the newer entrants in the field offer tempting starting credits and bids as low as 1 cent per click. I must admit, a year ago I was quite excited about getting loads of clicks at a cent a time.

The results of the comparison were very convincing. Over a one month period the following happened:

1. From small PPC X, 1187 entered the landing page and 1165 of those exited the site from the same page. That's 98 % were a quick in and out.

2. From Google Adwords, 161 entered the landing page, of whom only 44 exited fro

How to Choose a Domain Name for Your Business
A website’s domain name (also know as a website address or URL) is an important consideration when developing your online presence. Choosing an appropriate domain name is the first step in the process of building online credibility. Remember to choose carefully because this online address may be where your business resides for the rest of its operating life. Now, some important tips to consider before choosing your domain name:Choosing Your Domain ExtensionA domain extension or top level domain is simply the suffix of your website address: (.com, .net, .org, .ca, etc.) Most Internet users are familiar with the “.com” extension, and will generally use this extension by default

The results of the comparison were very convincing. Over a one month period the following happened:

1. From small PPC X, 1187 entered the landing page and 1165 of those exited the site from the same page. That's 98 % were a quick in and out.

2. From Google Adwords, 161 entered the landing page, of whom only 44 exited from the same page. That's 27% were a quick in and out.

As you can see, only 2% of the “X” visitors bothered looking around the website. If I had got the same result from Google, then I could just say it was because it was a lousy landing page. But I did not. 73% of the Google visitors went on to have a good look around the website, that's 36 times better.

So, what do we make of these figures? I used the same keywords for “X” and Google, so I should have had similar results. I have to conclude that “X” was sending very poor quality traffic, Google it's usual high standard.

I then worked out the more realistic cost per browser ie the cost of each visitor who stayed at the website and looked around. With “X” I was paying 1 cent per click, and with Google an average 9 cents per click. You will see from the following table the cost per browser for Google worked out much cheaper than “X”, less than 1 quarter the price in fact:

1. The 22 people who stayed on the website to browse from "X" cost $11.87, or $0.54 per browser.

1. The 117 people who stayed on the website to browse from Google cost $14.49, or $0.12 per browser.

On the surface, it might always seem the smaller search engines are cheaper. However, it is wise to monitor the reality. If you want real visitors to your website, ensure that is what you are getting. Would you rather pay 12 cents for a genuine visitor or 54 cents?

These results are, of course, from one test. You may get different results. I think the lesson here is to monitor very closely what is happening with your paid for clicks. Cheap may mean expensive; expensive may mean cheap but good value.

All is not what it seems when you compare prices of Pay Per Click search engines.

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Whether he knew it or not, Sam Clemens had quite a bit to say about advertising. Here, among his many notable quotes, you’ll discover 9 refreshingly incisive nuggets of wisdom that can help you create stronger, more compelling ads.

Politicians use more and more consumer intelligence, a euphemism for research mixed with brand strategy. Why is a death tax so much more something to rally around than an estate tax?

When you're starting your journey down the list building road, you may see offers for buying a list, just buying a list of email subscribers. Wait! Don't ever do that!

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