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Suggest You - What Does the Back of Your Business Card Say?
Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand ou
Drawing false conclusions from Return on Investment analysis can be embarrassing and it can be costly.Here’s an example from business in managing risk and calculating Return on Investment ROI:The management of company A wanted to decrease the cost of manufacturing a key product. This was in light of new technol
Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).
If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.
You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand out
New technologies, global competition, changing values and lifestyles all mean change has become an accepted way of organizational life. Change is a given and you need to handle it well!Your role in dealing with change in the workplace is to come out the other side of the change with a positive outcome - regardless of
No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand ou
Traditional advertising isn’t dead, but its health is poor. TV, radio, cable, newspaper, yellow pages, coupon mailers and outdoor advertising, are becoming weaker by day. Those old stand-bys just don’t work in our time-compressed society. The business model is shot. If the players in those mediums don’t or can’t change, the
You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.
Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.
Turn the back of your card into a coupon. When they redeem the coupon, give them another card.
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand ou
Whether you're a PR consultant, a web developer or graphic designer, chances are you've experienced the time-intensive quest for the perfect image. And I'd be willing to bet that you've also experienced the angst that accompanies the quest. Will you find the right image in time? And will it blow your budget?Despite y
Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand ou
Niche Products List is the gateway to your online success. In today's online world you must lead your niche product field in order to dominate the market and be in control of your own destiny. Now that may sound basic in nature but when you have a niche product, you have already narrowed your marketing and it's up to you to
If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.
Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.
For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com
You stand out from the crowd when your business card is a professional marketing piece, both sides.
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