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Suggest You - Is Podcasting a Viable Medium?
The move towards global businesses and particularly John Stanley’s global retailing may excite business people, but the challenge is in providing what the customer really wants, not what you think they want.Let me give you two examples.Firstly, from New Zealand, the country’s leading retailer is publishing very healthy net profits and has nearly every Kiwi as an advocate. They have become a household name.
32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
55 percent of respondents would be more likely to consume white papers and analyst reports i
Albert Einstein is best known for his theory of relativity. Every school kid knows his famous equation E=mc?. This brilliant physicist was also widely quoted on a variety of topics. While not recognized at all as a salesperson, Mr. Einstein was always promoting ideas and concepts, attempting to gain acceptance for them from a sceptical audience. Sounds like sales to me!I would be surprised if you have not heard
I’ll start by defining podcasting for those not familiar with the term. Podcasting was created by former MTV VJ Adam Curry. The term (meant to rhyme with broadcasting) describes the technology used to push audio content from websites to end-users of the content who prefer to use iPods or other mp3 players to listen to said content. Podcasting is simply a new content delivery method that combines audio content delivery with RSS (Really Simple Syndication). Instead of reading the new content on a computer screen, you listen to the new content on an iPod, iPod-like device or via your computer.
Now that the term Podcasting has been defined let’s address the issue of viability. Most of you familiar with my work know that I am a big believer in being an early adopter. I am always a proponent of being a market leader vs. a market lager. Those that move quickly in today’s market (see “The Need for Speed“) increase brand awareness, mind-share and market share while those that move slowly face increased barriers to entry, increased competition and reduced margins. Few consumers like (B2B, B2C or B2B2C) to work with companies that are behind the times. Once there is validation of proof of concept it is time to move aggressively.
So the question remains are podcasts viable? The answer in my opinion is a resounding yes. According to Nielson Analytics about 9 million Internet users have downloaded postcasts in the last month alone. If the previous number doesn’t grab your attention you might want to consider the following statistics taken from a white paper produced by KnowledgeStorm, Inc in which almost 4,000 respondents comprised of business and IT professionals across a variety of job titles, vertical industries and company sizes weighed in:
41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them.
32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
55 percent of respondents would be more likely to consume white papers and analyst reports if
Whenever someone asks “I want to be an entrepreneur, what kind of business should I start?” I always scratch my head with confusion. An entrepreneur would never ask “What kind of business should I start?”People tend to use “entrepreneur” and “business owner” interchangeably, but in reality these terms mean completely different things.Entrepreneurs are creative thinkers and innovators. They come up with ide
Now that the term Podcasting has been defined let’s address the issue of viability. Most of you familiar with my work know that I am a big believer in being an early adopter. I am always a proponent of being a market leader vs. a market lager. Those that move quickly in today’s market (see “The Need for Speed“) increase brand awareness, mind-share and market share while those that move slowly face increased barriers to entry, increased competition and reduced margins. Few consumers like (B2B, B2C or B2B2C) to work with companies that are behind the times. Once there is validation of proof of concept it is time to move aggressively.
So the question remains are podcasts viable? The answer in my opinion is a resounding yes. According to Nielson Analytics about 9 million Internet users have downloaded postcasts in the last month alone. If the previous number doesn’t grab your attention you might want to consider the following statistics taken from a white paper produced by KnowledgeStorm, Inc in which almost 4,000 respondents comprised of business and IT professionals across a variety of job titles, vertical industries and company sizes weighed in:
41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them.
32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
55 percent of respondents would be more likely to consume white papers and analyst reports i
Learn the benefits of introducing art into your office or home as a strategy for helping to reduce your stress levels and your employees too. Simply put stress is defined as a real or interpreted threat to our mind or body that makes us take action. It varies with each individual person.Imagine you're in the office, the phone keeps ringing, but you are trying to concentrate on a report you should have f
So the question remains are podcasts viable? The answer in my opinion is a resounding yes. According to Nielson Analytics about 9 million Internet users have downloaded postcasts in the last month alone. If the previous number doesn’t grab your attention you might want to consider the following statistics taken from a white paper produced by KnowledgeStorm, Inc in which almost 4,000 respondents comprised of business and IT professionals across a variety of job titles, vertical industries and company sizes weighed in:
41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them.
32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
55 percent of respondents would be more likely to consume white papers and analyst reports i
Many of you would be surprised to know that in the present market scenario subscription websites are seeing a return. This is, in a market, which is still reeling from the blows inflicted to it, by the stock market and economic slide along with the dot-com collapse.More and more people are turning towards these subscription websites. Some are opening new ones while others are looking to revamp the old ones. All a
41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them.
32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
55 percent of respondents would be more likely to consume white papers and analyst reports i
The Scientific Management Phase:Introduction:At the end of the first phase of its development, the ‘pioneering phase’, an organisation encounters a variety of challenges. These are mainly due to the increasing failure of the informal, unsystematic procedures it has developed to cope with the increasing complexity and size of the business.To overcome these problems, new systems and procedures are int
32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.
57 percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content.
65 percent responded that they listen to podcasts for both personal and business interests.
Bottom line…Podcasts are here to stay and I’d suggest that if you are not utilizing this channel that you begin to do so immediately. Happy Podcasting!
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