dium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, physical book. They use up no paper (less trees dying), they do not have to be printed, bound, packagedHave you ever thought about publishing your own e-book? There are lots of reasons why you should, even if your business isn’t online. One of the best ways to drive visitor traffic (prospective customers) to your web site is to offer the reader something at an excellent price or for free. It could be an e-book filled with specialized knowledge that the prospect needs in his or her business or affairs. (If you’re unsure as to what an e-book is, it’s basically an electronic book, usually presented in the form of a Pdf (portable digital format) that can be downloaded to another’s computer within seconds). Most people aren’t that interested in reading a sexy romance novel or spy thriller on their computer screen, but for “how to” non-fiction, it works beautifully and the price is right.

But why bother? There are many reasons why writing your own e-book(s) is an intelligent marketing tactic to employ.

Firstly, the e-book will position you as an “expert” in your field. They are the perfect medium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, physical book. They use up no paper (less trees dying), they do not have to be printed, bound, packaged

at an excellent price or for free. It could be an e-book filled with specialized knowledge that the prospect needs in his or her business or affairs. (If you’re unsure as to what an e-book is, it’s basically an electronic book, usually presented in the form of a Pdf (portable digital format) that can be downloaded to another’s computer within seconds). Most people aren’t that interested in reading a sexy romance novel or spy thriller on their computer screen, but for “how to” non-fiction, it works beautifully and the price is right.

But why bother? There are many reasons why writing your own e-book(s) is an intelligent marketing tactic to employ.

Firstly, the e-book will position you as an “expert” in your field. They are the perfect medium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, physical book. They use up no paper (less trees dying), they do not have to be printed, bound, packaged

form of a Pdf (portable digital format) that can be downloaded to another’s computer within seconds). Most people aren’t that interested in reading a sexy romance novel or spy thriller on their computer screen, but for “how to” non-fiction, it works beautifully and the price is right.

But why bother? There are many reasons why writing your own e-book(s) is an intelligent marketing tactic to employ.

Firstly, the e-book will position you as an “expert” in your field. They are the perfect medium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, physical book. They use up no paper (less trees dying), they do not have to be printed, bound, packaged

autifully and the price is right.

But why bother? There are many reasons why writing your own e-book(s) is an intelligent marketing tactic to employ.

Firstly, the e-book will position you as an “expert” in your field. They are the perfect medium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, physical book. They use up no paper (less trees dying), they do not have to be printed, bound, packaged

dium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, physical book. They use up no paper (less trees dying), they do not have to be printed, bound, packaged, mailed or shipped; there is no shipping cost, you are usually paid before they get their book. The customer is able to satisfy his or her need for instant gratification, since the e-book is on his/her computer less than five minutes after paying. No travel, no parking, no hassle. You want it – it’s yours within five minutes. Moreover, you are able to reach a global market with your e-book. No need for bookstores.

This doesn’t mean you have to ignore physical books. You can take your e-book's manuscript, add to it, get it published using POD (publishing on demand) and have it listed with the major online book sellers and in bricks and mortar bookstores everywhere. There is nothing like giving a prospective customer or client a copy of your latest book. You can even sign it for him too. Now the law of 'reciprocity' comes into play: you gave him a very personal gift; now he should at least be amenable to buying from you, now or in the near future...and he will tell dozens of others about you