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  • Suggest You - Branding is About Imagination, Not Millions

    Apply for Merchant Account Services
    When it’s time to upgrade to the next level of professional operations in your company, you will want to consider options for how to apply for merchant account services. A merchant account can provide you with the status, connections, and equipment to advance into the ranks of the professional entrepreneur. You will know your business is ready for this step w

    Once you’re comfortable with the answers, you now have a brand foundation!

    Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

    People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!

    And most importantl

    Truck Drivers and the Technology of the Road
    Working on the road can be a very difficult task. Office jobs offer employees many advantages that most of the time are taken for granted: internet access, phone lines, copy machines, faxes, paper, pens, even the desk!!! After a few days away from home, you find out how difficult the job conditions are over the road and you start to notice those small detail
    So you want to build a brand, huh?

    Well, you’re in luck. Because there’s good news, and REALLY good news!

    THE GOOD NEWS: it doesn’t take much money.

    Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front page ad for $20,000!”

    You’re an entrepreneur. That stuff doesn’t apply to you.

    Because, in the words of best-selling author Harry Beckwith, “Branding doesn’t take millions, it takes IMAGINATION.”

    SO, THE REALLY GOOD NEWS: you can get started building your brand TODAY!

    Even if you’re new to the industry.
    Even if you just started your company.
    Even if you don’t know much about marketing.
    Even if you don’t want to spend a dime on advertising, direct mail or any of that other paper-wasting, money-draining junk.

    There’s ONE question I want you to consider:

    “If everybody did exactly what you said, what would the world look like?"

    My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.

    Because it clarifies your values.
    Because it helps you articulate your personal and professional philosophies.
    And because it builds a framework around which you can keep your actions accountable.

    HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”

    Once you’re comfortable with the answers, you now have a brand foundation!

    Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

    People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!

    And most importantly

    Radio Interview 101
    Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an accep
    , in the words of best-selling author Harry Beckwith, “Branding doesn’t take millions, it takes IMAGINATION.”

    SO, THE REALLY GOOD NEWS: you can get started building your brand TODAY!

    Even if you’re new to the industry.
    Even if you just started your company.
    Even if you don’t know much about marketing.
    Even if you don’t want to spend a dime on advertising, direct mail or any of that other paper-wasting, money-draining junk.

    There’s ONE question I want you to consider:

    “If everybody did exactly what you said, what would the world look like?"

    My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.

    Because it clarifies your values.
    Because it helps you articulate your personal and professional philosophies.
    And because it builds a framework around which you can keep your actions accountable.

    HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”

    Once you’re comfortable with the answers, you now have a brand foundation!

    Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

    People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!

    And most importantl

    Is Your Yellow Page Ad a Success?
    Every month you write that check to the directory publisher for your ad or program. Do you ever stop to wonder if it’s worth it? Have you had the same one for years? Is it bringing in the type of customer you prefer? Where do you go for these answers?The obvious choice is your local Yellow Page rep. But guess who he or she works for? If you answered, t
    ect mail or any of that other paper-wasting, money-draining junk.

    There’s ONE question I want you to consider:

    “If everybody did exactly what you said, what would the world look like?"

    My mentor, William Jenkins first taught me this question a few years ago. He told me to ask it to myself on a regular basis.

    Because it clarifies your values.
    Because it helps you articulate your personal and professional philosophies.
    And because it builds a framework around which you can keep your actions accountable.

    HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”

    Once you’re comfortable with the answers, you now have a brand foundation!

    Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

    People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!

    And most importantl

    Companies House-How to Beat Company Identity Theft
    The recent increase in media interest in personal identity theft has provided a reminder that company identity theft at Companies House is still a major problem for UK limited companies. These companies are being encouraged to proactively take action to deal with company filing fraud at Companies House. There are over two million company records held by Compa
    ause it helps you articulate your personal and professional philosophies.
    And because it builds a framework around which you can keep your actions accountable.

    HERE’S THE CHALLENGE: sit down with your team (or, if you work alone, your dog) and come up with 5-7 bullet point answers to that question. “If everybody did EXACTLY what you said, what would the world look like?”

    Once you’re comfortable with the answers, you now have a brand foundation!

    Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

    People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!

    And most importantl

    Plastic Makes Perfect
    Choosing the perfect plastic pens for your business promotion means considering who will use it, when, where and what you’re trying to say about your company. Of course, budget plays a role as well. From grip to clip, you want to make sure you make all the proper considerations before ordering hundreds or thousands of writing sticks.Ink Type While nea

    Once you’re comfortable with the answers, you now have a brand foundation!

    Write it down, post it all around the office, even consider creating a little philosophy card and handing it out to customers as a reminder of your philosophy.

    People love these cards because people love to learn YOUR UNIQUE WAY of doing business and delivering value!

    And most importantly, people respond to policies.

    See, once you’ve figured out your philosophy, all you have to do NOW…

    …is SHOUT IT FROM THE ROOFTOPS!!

    In your email, on the phone, in person, everywhere! Branding is about a seamless consistency via all touchpoints.

    AND HERE’S THE BEST PART: once you get your philosophy, the rest is simple.

    Just make sure that every time you work with a customer, you’re consistently providing him with the tools he needs to build that world.

    “If everybody did exactly what you said, what would the world look like?’

    THAT is the question of the day. And it doesn’t take money; it takes imagination!

    SO REMEMBER: even though a brand doesn’t millions to create, that doesn’t mean that it can’t create millions.

    LET ME ASK YA THIS...
    What's your best non-money method for branding?

    LET ME SUGGEST THIS...
    Email me with your answer! I need to save a few bucks...

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