in a strategic manner with the best selling products often in the back of the store to force customers to walk through other departments where they might buy additional items. The downside to this approach is that prospects may As a business executive, you have years of experience in the brick and mortar business world. The same is probably not true for ecommerce and the potential of SEO for your business.

First things first – SEO stands for search engine optimization. It refers to the process of getting the pages on your site ranked in the top 5 for particular keyword phrases. The keyword phrases are determined by research what your customer base is search for in relation to your product or service line. Top rankings produce a stream of visitors to your site day after day. Known as “traffic”, these visitors are the lifeline to sales and revenues.

The best way to parse SEO in relation to your brick and mortar business is probably to think of a retail store. A good bit of time and planning is put into the layout of the store. Obviously, there are multiple departments within the store. These departments are placed in a strategic manner with the best selling products often in the back of the store to force customers to walk through other departments where they might buy additional items. The downside to this approach is that prospects may n

ch engine optimization. It refers to the process of getting the pages on your site ranked in the top 5 for particular keyword phrases. The keyword phrases are determined by research what your customer base is search for in relation to your product or service line. Top rankings produce a stream of visitors to your site day after day. Known as “traffic”, these visitors are the lifeline to sales and revenues.

The best way to parse SEO in relation to your brick and mortar business is probably to think of a retail store. A good bit of time and planning is put into the layout of the store. Obviously, there are multiple departments within the store. These departments are placed in a strategic manner with the best selling products often in the back of the store to force customers to walk through other departments where they might buy additional items. The downside to this approach is that prospects may

on to your product or service line. Top rankings produce a stream of visitors to your site day after day. Known as “traffic”, these visitors are the lifeline to sales and revenues.

The best way to parse SEO in relation to your brick and mortar business is probably to think of a retail store. A good bit of time and planning is put into the layout of the store. Obviously, there are multiple departments within the store. These departments are placed in a strategic manner with the best selling products often in the back of the store to force customers to walk through other departments where they might buy additional items. The downside to this approach is that prospects may

your brick and mortar business is probably to think of a retail store. A good bit of time and planning is put into the layout of the store. Obviously, there are multiple departments within the store. These departments are placed in a strategic manner with the best selling products often in the back of the store to force customers to walk through other departments where they might buy additional items. The downside to this approach is that prospects may in a strategic manner with the best selling products often in the back of the store to force customers to walk through other departments where they might buy additional items. The downside to this approach is that prospects may not realize your store actually sells the particular products they need. SEO deals with this problem in a unique way.

What if you could take your niche store and divide it into individual retail locations for each department? What if you could essentially fill every location in a mall with the department stores? This is one approach to SEO. So, how does it work?

Most businesses new to the web focus solely on their home page when it comes to marketing. This is a mistake. The home page is obviously important, but you should think about bringing in prospects through the internal pages of the site. The goal should be to identify the particulars people are searching for in your niche and have a page or product ranked for the phrase they are using. Taking this approach can double or triple your traffic and do the same for sales.

You might sell beauty products on your site. While the home pa