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Suggest You - Perception Is Reality - Are You A Pink Flamingo?
The Internet is a new tool in which making money is a very real thing. People have been told that the Internet is a place where they can make money without working to hard and without spending much money. Your will need your own PC, a telephone line and Internet access account from your local Internet Service Provider. One prevailing Internet myth--now soundly debunked has been that once people discover your website, the mone
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much w
The world that people live and work in is complex. The behaviours and skills required to solve a simple problem are always multi-dimensional. And yet much, or indeed most, training developed and executed in corporate training programmes are linear in nature. This mismatch between the real world and the training world makes it a certainty that organisations are wasting their training dollar.Even at the simplest level of
THEY ALL LOOK THE SAME!
Now I'm not suggesting you run out and paint your shop in day-glow colours, or dress up like Zippo the clown, I just thought I'd draw your attention to something that often gets overlooked.
We tend to think of appearances in an external context, we think of what we 'present' to the outside world instead of how we're perceived by the outside world.
Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:
"We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."
Altogether now... "Well, I should hope so.!"
What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."
The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.
The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much wh
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.Think about it, there are few times you have been driven to go to a store to buy a product you
We tend to think of appearances in an external context, we think of what we 'present' to the outside world instead of how we're perceived by the outside world.
Here's what I mean, it's called the "Well I should hope so!" test. Try this out on the next statement:
"We're honest and we fix your car right the first time. We charge reasonable rates and we guarantee our work."
Altogether now... "Well, I should hope so.!"
What else would you expect to say? "Hey, we're lousy. We'll fix things that aren't broken and make sure the original problem goes unsolved so you'll bring it back so we can fix it and charge you again."
The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.
The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much w
What can you do to track down your progress on profit or expenses? When progress in numbers is checked, solid evidence is always needed because it’s the only basis of how much a restaurant is earning or losing each day. Is it doing well by average or is it doing better compared to how much you have expected it to earn from day 1? You need to always check on this on a regular basis because it could make or break your business.
The first statement is a 'pink flamingo'. It says pretty much the same stuff as anyone else could say. It's about as unique as...well, that one-legged pink flamingo.
The other statement is outrageous. It's just plain bad, and hopefully completely untrue. It did however have 'stopping power' and it most likely made you grin or scowl. Either way, that last statement certainly was not a pink flamingo.
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much w
Having the correct attitude may almost seem like a trivial thing among all of the daily tasks that need to be accomplished with running any sort of business. Although, having the correct attitude will determine which direction your business will continue to grow, and ultimately the success of your business.While there may be a long list of items that lead to the demise of a newly started business, one of the top things
Now don't feel bad. We're all guilty of lazy communication from time to time. And we often forget to present the ‘right' image to the world. We get so bogged down with the day to day tasks of operating the business that we overlook the way the business is perceived by others.
Here's another idea to help you picture things a little differently. Imagine your business was product (it is on various levels) and imagine you needed to put it on the shelf and sell it along with hundred of other businesses... like yours.
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much w
Ok, so next to the taxman, your company payroll department might well be the most criticised people on the planet. Of course, when your pay is accurate and on time then you love the payroll people with a passion but when things go wrong it is a completely different matter. Rightly or not the payroll professionals come in for an awful lot of abuse if your pay is not perfect.I have had experience of working in a payroll
How would you design the packaging? What would you say on the box? Would you say things like everyone else? Would your box be the same size? Okay, that was a bit of a stretch. But it gets your mind working. Remember it's not so much what you present it's how your presentation is perceived.
And while we're on the topic of image and perception. It should be noted that whatever a person thinks about your business is their reality. That last point is crucial, so it bears repeating - whatever a person "thinks" about your business "is their reality".
In other words, if they "think" you're great - you are. If they "think" your business stinks then it does!
The way we think about something makes it real for us. We choose precisely what we think about that thing, and in most circumstances that thought seldom changes - that's why the old adage about first impressions is so true.
Remember, every time a new prospect experiences one of your ‘presented messages', such as the way your service advisor greets them, or the signage on your building when they drove in, or the way the phone was answered, or the smell in the receptions area, or the brightness and the overall cleanliness, and so on, ask yourself the following questions:
What do these message 'really' say about me, and am I a pink flamingo?
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