ion standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your pr

What are the essential elements of a SEO Strategy? Regardless of the size of your company or budget, initially, these are the important things to consider in any Internet marketing campaign.

Step 1 – Keywords – since the Internet is all about search, the keywords you choose to allow customers to find your company are all important in your SEO Strategy. If you were a purchasing agent or buyer for your company’s products or services, what would you type into a search engine search box like the one at Google? When you do this, can you find similar companies to your own that are some of your competitors?

Check the number of “Personalized Results” (upper right of the results page), to see what number comes up. If the number is roughly between 1 and 50 million or so, you have a much better chance of a ranking in the first three pages of results than if there are 75-200 million results. Try to be specific in your keywords, and limit your keyword phrases to one or two phrases of 2 to 3 words each. This does require some thought to choose wisely.

Step 2 – Here’s where you get to play “journalist”. I’m not joking ! Imagine yourself a mini-CNN correspondent. Even on a small scale, what is there that is notable about your company? Is there a recent acquisition of new technology, a new business strategy, a new partner, a major new customer, or a recent change of direction? It does not have to be anything significant enough for the local news, just something interesting.

Maybe the type of business is not commonly known, and there is a general interest angle to explain what the business is and what you do. You could explain the business to a lay person that has no knowledge of it, to clear up possible misconceptions. Any of these approaches will work to promote your company and will help your overall SEO Strategy. It will just take a little creativity.

Now you can write a press release in the third person. Be careful not to make a sales pitch, just tell, and don’t sell. Of course, you should use your keywords in a natural way, as if you were in a discussion with the reader. Make sure your title incorporates your keywords, and use them in every second of third paragraph or so, without sounding stiff or forced.

Find free press release companies on Google, read the rules for each one, and submit to several of them. Each press release site will have a slightly different submission standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your pre

competitors?

Check the number of “Personalized Results” (upper right of the results page), to see what number comes up. If the number is roughly between 1 and 50 million or so, you have a much better chance of a ranking in the first three pages of results than if there are 75-200 million results. Try to be specific in your keywords, and limit your keyword phrases to one or two phrases of 2 to 3 words each. This does require some thought to choose wisely.

Step 2 – Here’s where you get to play “journalist”. I’m not joking ! Imagine yourself a mini-CNN correspondent. Even on a small scale, what is there that is notable about your company? Is there a recent acquisition of new technology, a new business strategy, a new partner, a major new customer, or a recent change of direction? It does not have to be anything significant enough for the local news, just something interesting.

Maybe the type of business is not commonly known, and there is a general interest angle to explain what the business is and what you do. You could explain the business to a lay person that has no knowledge of it, to clear up possible misconceptions. Any of these approaches will work to promote your company and will help your overall SEO Strategy. It will just take a little creativity.

Now you can write a press release in the third person. Be careful not to make a sales pitch, just tell, and don’t sell. Of course, you should use your keywords in a natural way, as if you were in a discussion with the reader. Make sure your title incorporates your keywords, and use them in every second of third paragraph or so, without sounding stiff or forced.

Find free press release companies on Google, read the rules for each one, and submit to several of them. Each press release site will have a slightly different submission standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your pr

is there that is notable about your company? Is there a recent acquisition of new technology, a new business strategy, a new partner, a major new customer, or a recent change of direction? It does not have to be anything significant enough for the local news, just something interesting.

Maybe the type of business is not commonly known, and there is a general interest angle to explain what the business is and what you do. You could explain the business to a lay person that has no knowledge of it, to clear up possible misconceptions. Any of these approaches will work to promote your company and will help your overall SEO Strategy. It will just take a little creativity.

Now you can write a press release in the third person. Be careful not to make a sales pitch, just tell, and don’t sell. Of course, you should use your keywords in a natural way, as if you were in a discussion with the reader. Make sure your title incorporates your keywords, and use them in every second of third paragraph or so, without sounding stiff or forced.

Find free press release companies on Google, read the rules for each one, and submit to several of them. Each press release site will have a slightly different submission standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your pr

lp your overall SEO Strategy. It will just take a little creativity.

Now you can write a press release in the third person. Be careful not to make a sales pitch, just tell, and don’t sell. Of course, you should use your keywords in a natural way, as if you were in a discussion with the reader. Make sure your title incorporates your keywords, and use them in every second of third paragraph or so, without sounding stiff or forced.

Find free press release companies on Google, read the rules for each one, and submit to several of them. Each press release site will have a slightly different submission standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your pr

ion standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, check Google News, and Google, to see if your press release comes up in the first 4-6 pages. You may be surprised to find your press release there, under your search keywords ! What is the significance of this, you may ask? You’ve just created fresh content with a link to your website. This is something that Google values, fresh original content, and an incoming link. You may start to see a SEO Strategy emerge here. What do you think?

Step 3 – find free article submission sites listed on Google. Article writing is only slightly more challenging than writing for press releases. Press releases may allow a little self promotion, under the banner of “news”, but article sites usually do not allow it. An article reads more like the encyclopedia, but it doesn’t have to be pedantic. It can read like a general interest story. The rules must be respected here, which vary from one article site to another.

There is usually an approval process which can take from a few days, to a week or more. Don’t worry, if you make a mistake, the worst that can happen is that your article will be delayed from publication on the Internet. You will have an opportunity to correct it, and learn from whatever went wrong.

Press releases tend to be like the proverbial hare in the tortoise and the hare story. They jump out relatively quickly in Google positions, but articles tend to stick around for the long haul, (like the tortoise), on Google. Both approaches should be a part of any sound SEO Strategy. Oh, and I almost forgot, if you get stuck, you can always speak to a SEO Strategy consultant. By the way, can you guess my target keywords for this article? It should be obvious by now.

Good Luck with your Internet marketing efforts!