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Suggest You - How To Woo Your Clients and Keep Them for Life
Online ads don't always need the latest visual and audio flash to attract clicks. Consider these simple and practical ideas for strengthening the impact of your online advertising.Advertise on the company site. Use ads on your own Web site to highlight new products, price promotions, breaking news, or new content.Target ads. Create separate ads to focus on the m
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by mak
Managing Six Sigma right from data collection through to final success is a long walk of sifting through loads of raw statistical data collected from various aspects. Six Sigma software tools are basically statistical interpretation tools while a small number of them are also available for data collection itself.On top of the Six Sigma software hierarchy is the comprehensive tool of reference designed
o Face-to-face networking
o Referral only
o Cold calling
Whatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.
Let me share my dating analogy with you...
When you're on a first date, you're on your best behavior (and being authentic the entire time).
On your first date (aka: first meeting) you ask lots of questions to get to know this person better - their likes, dislikes, passions, aspirations.
Armed with this knowledge, you're now able to do little things for them you know they'll enjoy; send them their favorite flowers, prepare their favorite meal, suggest a movie or play you know they'll like. You get the idea.
Soon after the first meeting you follow-up for fear they might be wined and dined by someone else.
Before you make your "first move" you test the waters and look for the signals that it's okay to take a next step. Once an agreement has been made to get more "serious" you absolutely do NOT stop courting them...not if you want this relationship to last.
Like dating, at every stage of the business courtship you must show your future clients and customers how much you care about them in a genuine way. This takes strength of character (moving in for a more serious commitment before they are ready is a huge turn off - in dating AND in business) and strong leadership.
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by maki
For most of us, the start of a new year is a time of reflection. A review of the year gone by and an opportunity to set goals for the year ahead. Intentions are good and motivation is high.The challenge lies in the predictable loss of steam that ensues as we move past the holiday season and back into our workaday lives.Make no mistake. Setting goals is easy. Following through is the hard part. T
Armed with this knowledge, you're now able to do little things for them you know they'll enjoy; send them their favorite flowers, prepare their favorite meal, suggest a movie or play you know they'll like. You get the idea.
Soon after the first meeting you follow-up for fear they might be wined and dined by someone else.
Before you make your "first move" you test the waters and look for the signals that it's okay to take a next step. Once an agreement has been made to get more "serious" you absolutely do NOT stop courting them...not if you want this relationship to last.
Like dating, at every stage of the business courtship you must show your future clients and customers how much you care about them in a genuine way. This takes strength of character (moving in for a more serious commitment before they are ready is a huge turn off - in dating AND in business) and strong leadership.
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by mak
1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share.2. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.3
Before you make your "first move" you test the waters and look for the signals that it's okay to take a next step. Once an agreement has been made to get more "serious" you absolutely do NOT stop courting them...not if you want this relationship to last.
Like dating, at every stage of the business courtship you must show your future clients and customers how much you care about them in a genuine way. This takes strength of character (moving in for a more serious commitment before they are ready is a huge turn off - in dating AND in business) and strong leadership.
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by mak
Dr. Norton and Dr. Kaplan have found the key to having it all in The Balanced Scorecard by leading people and managing organizations better you will have a higher performing organization.By using a definite set of measures for employee well being and employee ability to be competent in their positions will drive the strategic execution. It is a cause and effect in how human capital and other intangible
After you've gained a new client, you can't stop the courting process, you must continue to make them feel special. In other words, you must appeal to their heart. How else will you convert them into a raving fan of your brand? Get their repeat business? Ensure that they provide you with referral business?
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by mak
Document shredding is an essential measure to protecting your home or business's personal information. Learn the advantages of on site and off site professional document destruction.Identity theft is becoming more common. So are crimes like bank fraud and business spying. Believe it or not, dumpster divers are a real problem. Whether it be protecting yourself against someone opening a credit card under
It's much too costly to book a new client, put them aside to then go chase after another new client especially when you consider what it costs you to get one new client.
When you factor in the cost of mailings, networking dues and fees, follow-up calls, and don't forget the VALUE of your time, it is EXPENSIVE to get just one new client.
Why not nurture that investment by making it your business to keep them with you for the long haul.
Do that, and you'll have a corral of brand cheerleaders that are singing your praises and sending YOU more business. It's not complicated stuff folks. It just takes shifting your mindset and re-prioritizing your business practices.
It is said that to lead yourself you must use your head and to lead others you must use your heart. I'll add that if you can't use your heart you won't appeal to theirs.
Happy courting!
ACTION STEP:
How are you courting your clients - current and past? What one action can you implement this week that will keep you connected to them?
Some options include:
- Timely handwritten thank you notes within 5 days of a meeting
- Collecting and mailing article clippings from magazines and newspapers that you know is a value to them
- Unexpected thank you gifts; coffee cards, gift certificates, etc.
- Unexpected discount on your product
©2007 Liz Pabon. All rights reserved.
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