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Suggest You - They KNOW Your Name
So you are going to sit down and write your own resume – what should go into it? Well of course your contact details – how will they find you if not? There are three other important features that are needed in your resume – they are:ExperienceIf you're a recent college graduate without any or much work experience your education should be listed first and given emphasis. If you have a fair amount of business or career experience then you need to detail them on your resume. You should list your past job experience in reverse chronological order – y
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh God, it's on the tip of my tongue. Now I know he was a lovely guy, and I know what his company did, but for the life of me I can't remember his company name. Now where did I put his business card?"
Now l
When it's time to select your e-news distribution method, I recommend that you use a web-based provider. Such services are easy to use and quite inexpensive. Advantages of using an outside service provider over sending your own e-news out are:It is much less labor intensive.You won't be accused of spamming by your ISP. Distribution is fast and won't hog your computer's resources. You get reports on bounces and user response. I advise against sending out your e-news yourself if you do no
And invariably, someone will sit there listening, then a smug smile will start to spread across their face. They wait until I finish, and I know what they're going to say;
"I don't need your services. I'm already number one in Google"
I take a deep breath, as always, and say "That's fantastic! What are you number one FOR?"
The smug smile is replaced by a slight look of bewilderment.
"FOR?" they query.
"Yes" I say, "What do people type into Google to see you in the number one spot?"
Their brow crumples, they look around a bit, then they look at me with almost a look of pity.
"My company name..." they say, the tone of voice and ensuing gap leaving me under no illusion that they wanted to add the word "stupid" to that sentence.
I take a deep breath...
And then it begins - the argument as to why being found for your company name isn't the most fantastic thing in the world.
Let's think about it guys:
Scenario 1.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh yes, 'John's Handmade Greetings Cards' "
Off they toddle to Google, type in John's Handmade Greetings Cards, and hey presto! You're number one, they get in touch, and all is well with the world.
Of course, they could also have gone to their business card holder / box / drawer / corner of the room, and found you that way. The fact is that they already knew you and your company name, so it was easy to find you.
Of COURSE you should be number one for your company name - by default this should be the case, unless you have a very generic business name.
So, Scenario 2.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh God, it's on the tip of my tongue. Now I know he was a lovely guy, and I know what his company did, but for the life of me I can't remember his company name. Now where did I put his business card?"
Now le
There's a few days left before the promised fund raising event. You've properly prepared for that day taking into consideration almost everything that you could think off. The only thing to do now is wait and see if the event will be successful of not. The suspense is killing you. But what if things did not push through as planned? What if there was a low turnout of people? What if…? What if…?It's not always good to base your fund raiser on "what ifs". It is always best to have a comprehensive plan and specific fund raising strategies to guide you and your group
"FOR?" they query.
"Yes" I say, "What do people type into Google to see you in the number one spot?"
Their brow crumples, they look around a bit, then they look at me with almost a look of pity.
"My company name..." they say, the tone of voice and ensuing gap leaving me under no illusion that they wanted to add the word "stupid" to that sentence.
I take a deep breath...
And then it begins - the argument as to why being found for your company name isn't the most fantastic thing in the world.
Let's think about it guys:
Scenario 1.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh yes, 'John's Handmade Greetings Cards' "
Off they toddle to Google, type in John's Handmade Greetings Cards, and hey presto! You're number one, they get in touch, and all is well with the world.
Of course, they could also have gone to their business card holder / box / drawer / corner of the room, and found you that way. The fact is that they already knew you and your company name, so it was easy to find you.
Of COURSE you should be number one for your company name - by default this should be the case, unless you have a very generic business name.
So, Scenario 2.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh God, it's on the tip of my tongue. Now I know he was a lovely guy, and I know what his company did, but for the life of me I can't remember his company name. Now where did I put his business card?"
Now l
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let’s call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.Susan was interviewed a few months ago by Dateline NBC Correspondent Lea Thompson about a topic that could make her organization look bad. She knew she’d have to answer tough questions.Nervous about saying something embarrassing about her organization, Susan carefully prepared for the interview. She developed her main
Let's think about it guys:
Scenario 1.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh yes, 'John's Handmade Greetings Cards' "
Off they toddle to Google, type in John's Handmade Greetings Cards, and hey presto! You're number one, they get in touch, and all is well with the world.
Of course, they could also have gone to their business card holder / box / drawer / corner of the room, and found you that way. The fact is that they already knew you and your company name, so it was easy to find you.
Of COURSE you should be number one for your company name - by default this should be the case, unless you have a very generic business name.
So, Scenario 2.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh God, it's on the tip of my tongue. Now I know he was a lovely guy, and I know what his company did, but for the life of me I can't remember his company name. Now where did I put his business card?"
Now l
How much time and money is your organization wasting because of faulty assumptions?The world is rapidly changing. The pace of life is increasing and the pressure to respond intensifies. The world now requires people to learn and relearn, to regularly evaluate the way they work and the decisions that are made. Simply put, as the world continues to become more global the cost of making assumptions goes up.Every time you accept a proposition as truth without proof or demonstration, you are making an assumption; most of those assumptions are unconscious, and
Of course, they could also have gone to their business card holder / box / drawer / corner of the room, and found you that way. The fact is that they already knew you and your company name, so it was easy to find you.
Of COURSE you should be number one for your company name - by default this should be the case, unless you have a very generic business name.
So, Scenario 2.
You meet someone out and about, and give them your business card. They pocket it, find out more about your company and decide they may want to get in touch with you.
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh God, it's on the tip of my tongue. Now I know he was a lovely guy, and I know what his company did, but for the life of me I can't remember his company name. Now where did I put his business card?"
Now l
Anyone who has spent lots of time in an office knows that the smallest things can affect your productivity. How ergonomic your keyboard is, how much desk space you have, how comfortable your chair is. All of these things can either contribute to a successful and comfortable day at work, or a day of working a lot and not really accomplishing anything. So when you pick your office furniture, you should choose wisely.You should put special thought into picking your chair and desk. Many are tempted to go with the big desk and comfortable chair combo. But there are som
6 months later they're at their office, and thinking "I really need to speak to that nice chap John, from that company that made handmade greetings cards. What was the name of the company? Oh God, it's on the tip of my tongue. Now I know he was a lovely guy, and I know what his company did, but for the life of me I can't remember his company name. Now where did I put his business card?"
Now let's say they can't find your business card. Not to panic - the internet will come to the rescue, right?
Off they toddle to Google, type in "handmade greetings cards", and they find....
What do they find? Not your site. Because you're happy being top for your company name.
They find your competitors - and lots of them. And someone else gets the business.
Imagine another scenario, where the person searching has never even met you, heard of you, thought of you, and most definitely hasn't dreamed of you.
Are they going to be searching for your company name? No.
Are they going to be searching for your products? Yes.
If you are only ranked highly under your company name, will they find you? No.
So what can you do?
Right now, take a piece of paper and a pen. Split it into two halves - one half headed "Where" and the other "What".
In the "Where" part, write down the areas in which you work - eg Leicester, Milton Keynes, Northampton, Buckinghamshire, Northamptonshire.
In the "What" part, write down what it is you do or provide - eg "SEO,search engine listings, internet marketing training, site reviews"
Thos things now form the basis of the type of search phrases you want people to find you for:
* internet marketing milton keynes
* internet marketing training milton keynes
* site reviews northampton
etc.
Now check if your site is findable for those phrases. Not sure? Visit our site at www.nikkipilkington.com and apply for our free report to find out.
If your site can't be found for the services and products that you provide, then you are missing out on visitors, and therefore on business.
Being found for your company name is good - but it's only a start. Think of all the people that know who you are. Now think of all of the people that don't. Which is the larger category? And in that case, who should you be targeting?
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/75741/suggestyou-They-KNOW-Your-Name.html">They KNOW Your Name</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/75741/suggestyou-They-KNOW-Your-Name.html]They KNOW Your Name[/url]
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