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Keep Your Brand Consistent with a Brand Handbook
Your brand is your promise of value. It is often said that good brands have three primary characteristics: they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be the hardest thing to do.The challenge resides with people and discipline. Unfortunately, as your firm grows it becomes harder and harder to keep your brand consistent since everyone needs to believe in and support the brand. All employees must sing the same song, so to speak. They must honor the brand by using the same tag line, by treating customers with a minimum of respect, by using the same logo, and by dressing appropriately in the work environment. In practice, it is a lot like herding cats.By discipline, I mean to suggest that people need to know what to do. Of course, the brand starts with the leadership of the company and the vision communicated. Yes, all employees need to on board with the company mantra. But, it goes beyond cheerleading and mission statements. You need to document the essentials of your brand, if you want peopl

time allows for more time to mull it over and the results are generally better. The best time of year to call a designer is mid-winter, from December 15 and March 15, when business is seasonally slow. The worst time is mid-summer to late Fall.

How much will it cost?
That depends on

5 Laws Of Lean Six Sigma
Thinking about how Six Sigma and Lean Manufacturing work well together despite being distinct, independent and complete tools? The combined principles gel so well that they compliment each other and progress parallels to each other on a well-defined path. The paths are defined by the 5 Laws of Lean Six Sigma as we know today.5 Laws of Lean Six SigmaThe 5 laws have been formulated in order that efforts on improving quality and business process aimed at improving customer satisfaction and ROI as primary concerns. The 5 laws have evolved over time and are a collection of key ideas derived both from Lean Manufacturing and Six Sigma.1. The Zeroth Law: The first law is called so because all other principles are built upon this fundamental one. It States that the Law of the Market - Customer Critical to Quality defines quality and is the highest priority for improvement, followed by ROI (Return on Investment) and Net Present value.2. The First Law: This is called as The Law of Flexibility. It states that the velocity of any process is proport

Section 1: An Overview

If you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one. You also need to know a thing or two about whom you're trying to sell to. Finally, you need to be able to trust your designer's instincts.

First, some basic terminology:
Icon: a symbol or brandmark. Think Nike's "swoosh."
Wordmark: graphic representation of the name of a brand. i.e. letters only (e.g. GAP, Coca Cola) Brand Slogan/Tagline: phrase that supports the identity of a service/product over a lengthy period.
Logo: A combination of any/all of the above.
Trademark: a logo that has been registered to protect against imitation. (e.g. Coca Cola)
Brand Identity: a combination of all of the above, plus additional integrating graphical (and sometimes multi-sensory) elements arranged in a variety of flexible systems for use across multiple media.

How long will it take?
Most logos take 4 to 8 weeks from initial consult to final delivery. Some happen quickly, some don't. Since there’s no way of predicting at the outset, it's best to plan on 8 weeks. A longer lead time allows for more time to mull it over and the results are generally better. The best time of year to call a designer is mid-winter, from December 15 and March 15, when business is seasonally slow. The worst time is mid-summer to late Fall.

How much will it cost?
That depends on

Custom Banners Help You In Promoting About Almost Anything
Customized service is the most popular thing that is happening in the field of business. In fact, customization is one of the most sought after element by people all over the world. Customization basically means to make or prepare a thing exactly as you want it. Products of different types are available in the market and custom banner is nothing different than any other customized product. Custom banners are banners that are made just as you want it to be made. Banners has been used since early days to convey any kind of message and custom banners are ideal for you to use if you want to tell anything to anyone.Custom banners can be made of any shape, size, color and make. There are certain things that you will have to take care of for making a custom banner. First of all, you have to find out a theme on which you would like to make the custom banner. Based on the theme, all the different elements of your custom banner will be decided upon. One good option for you will be to give this work of making custom banner to professionals who have expertise in makin

igner's instincts.

How much will it cost?
That depends on

Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist
If you’re writing advertisements for your business follow these 23 principles to ensure you get maximum return for your advertising dollar.These 23 advertising ‘rules’ are based on direct response advertising principles from books like ‘Tested Advertising Methods’ by John Caples and ‘Scientific Advertising’ by Claude Hopkins.1. Have you clearly researched and defined your ideal target market?2. Have you written your advertisement directed solely to your ‘ideal target market’?3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?4. Have you calculated how many sales you need to make to make a profit on this advertisement?5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially fo

engthy period.
Logo: A combination of any/all of the above.
Trademark: a logo that has been registered to protect against imitation. (e.g. Coca Cola)
Brand Identity: a combination of all of the above, plus additional integrating graphical (and sometimes multi-sensory) elements arranged in a variety of flexible systems for use across multiple media.

How much will it cost?
That depends on

Market Research: Qualitative, Quantitative and Everything In Between
For people considering market research, a point that often trips them up is the difference between qualitative and quantitative market research. Unfortunately, there are such important distinctions between those two types of research methodologies that it’s difficult to consider the pros and cons of conducting market research until those differences are made clear. That’s the goal of this article.I know that it’s stating the obvious, but the terms really are made much easier by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a certain way. While qualitative market research is helpful in understanding the quality of a customers’ behavior or attitudes – why do they feel or act in a certain way.Qualitative = Quality (hows and whys or “directional”)Quantitative = Quantity (less depth, but includes solid numbers)Quantitative Market ResearchQuantitative research is a rigid research tool that typically asks every respondent an identical set of questions, gene

in a variety of flexible systems for use across multiple media.

How much will it cost?
That depends on

Brainstorming To Create New Ideas
Brainstorming is one of the oldest of the modern creative thinking techniques. Originally developed in 1941 by Alex F Osborn, it was first called "thinking up". Later Alex Osborn coined the term "Brainstorming". Brainstorming is primarily a technique of using ideas from a group of people to provide ongoing stimulation to that group in order to create more ideas. These ideas are then combined or developed into a practical answer to a challenge that was presented to the group at the beginning of the brainstorming session.One of the key concepts of brainstorming is that no criticism is allowed during the session. In fact, wild and unusual ideas are encouraged, in part because some of these odd sounding ideas become useful ideas and partially because these kinds of ideas can inspire other members of the group to come up with good ideas. Sometimes all a strange idea needs is some polishing. Part of the brainstorming concept is to build on other people's ideas.Often these brainstorming groups are an assembly of people with different backgrounds. T

How much will it cost?
That depends on 1) the designer's hourly rate, 2) how quickly they are able to grasp your needs, 3) how quickly they work and 4) how many versions you require before you are satisfied.

It also depends on whether you want a logo, or a complete brand identity. Most ethical designers will not agree to "just a logo" because they know very well that you’ll need more than that. You'll need colors and fonts and layouts that integrate seamlessly with the look of the logo, so that the website, the business cards, the packaging, the storefront, the advertising, the uniforms, etc all meld into one seamless entity. Otherwise you’ll look like an amateur, and a cheap one, at that. Would you hire a chef to cook the food for a dinner party, but not pay for him to arrange the food on the plates?

Most designers will give you a minimum price, and an accurate estimate after an initial consult. You will quickly find there is a broad spectrum of prices, ranging from $500.00 to $50,000.00+ (for major corporations who require a lot of hand-holding, meetings, big presentations, etc). To complicate matters, you are shopping for something that doesn't yet exist. So there's no way to know in advance who will do the best

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You will learn in this article - * Why work at home? * Utilize your skills to maximize your profits * Your options to work at home?

Here's a quick tip for anyone has found yourself annoyed by someone who is talking way too loud on their cell phone in public.

By following these guidelines for a formal report, you will be able to produce a report that is informative, good looking, and precise. And in today’s world of business a formal reports carries much weight.

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