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Choosing Conference Gifts That Make Sense
Participants in industry conferences often have their own display space for presentations and information handouts. It makes sense to use the opportunity to promote your business and your company where you have a gathering of people in your industry. Conference gifts offer a great way to send your message and your name home with fellow attendees at your conference.When you choose your conference gifts, take the time to make it consistent with the message that you’re putting out. If you key the gift to the conference theme and your presentation, it will be more than just a take-home bauble that will be tossed in a drawer and forgotten. Here are some tips for choosing conference gifts that will be used and remembered long after the conference is just a fading memory.Start by asking yourself why you are giving away conference gifts. The obvious answer is to promote your business, but get

hink big.” But that’s another topic for another session.

Here, I’m going to show you some detailed examples of how an agent can differentiate himself using some simple positioning and branding strategies that I have used with other clients to great success.

Many people perceive that being an agent in any

Church Chairs and Used Church Chairs
Church chairs are the most important piece of furniture a congregation can own and when they are in limited supply can hurt the attendance of the congregation and affect the message being taught in the sanctuary. When church members must stand for long periods of time, their focus is turned to the fact that the room does not have enough church chairs instead of the important truths being dispersed by the pastor on stage. Used church chairs are an option for start up churches or churches with a small budget. Those churches that are interested in making responsible purchases with God's money also prefer to buy used church chairs.There are certain benefits that come with the purchase of new church chairs, but when on a shoestring budget, a used church chairs provider may be a Godsend. There are certain ministries designed to act as a go between those that require church chairs and those that ar

Just recently I was asked to do a talk for my good friend and co-author of our best-selling book in Singapore titled Get Rich Now: 15 Strategies from a Self-made Millionaire, Dr Dennis Wee. (Dr Wee is one of Singapore’s most celebrated entrepreneurs. Despite not having completed his high school education, he managed to start and build up his own real estate company, Dennis Wee Group, to become of Singapore’s leading real estate companies generating S$3.8 billion worth of sales in 2006.)

He wanted me to share some marketing secrets with his real estate agents and I was more than happy to do so because I believe there’s so much more that agents can do to position, brand and market their services. Sadly, most agents, whether in real estate or financial services (insurance) or any other industries, tend to see themselves just as a salesperson. This perception of themselves is limiting their growth and income!

By thinking that they are just salespeople, they don’t see the possibilities of growing their careers into full-fledge businesses. There are so much more benefits for someone to think big and build a big business, compared to just existing, and making a living. Donald Trump said: “If you’re going to be thinking, you might as well think big.” But that’s another topic for another session.

Many people perceive that being an agent in any

Advertising Specialty Mugs
Advertising specialty is the imprinting of brand information or a company logo on literally tens of thousands of diverse products to help promote a particular company name or the product theme.Mugs have been the most common and most preferable advertising specialty for many companies, as they suit almost all brands very well without misrepresenting the company. They have also proven to be very effective promotional products, because they are used by the customer, and each time they are used the brand comes to mind. Mugs have been known to have most recall. Also, it has been proven that mugs are generally used by almost all Americans and is a product that everyone enjoys receiving as a gift. Footwear and clothes need to be available in the customer's size and may not be taken by the customer if not suitable to their tastes or size. Mugs, on the other hand, are readily accepted as they have on

ed to start and build up his own real estate company, Dennis Wee Group, to become of Singapore’s leading real estate companies generating S$3.8 billion worth of sales in 2006.)

Many people perceive that being an agent in any

Five Things To Consider About Your Inventions
Taking inventions from concept to reality can be difficult. In fact, it's quite confusing. I've been down that path several times myself, and without help simple matters become daunting. Twenty years ago I attempted to go it alone and spent tens of thousands with a prototyping house, an engineer and more. Outside of finances, I also faced challenges when deciding who to talk to, how to patent and the path I should take when pursuing my inventions.Thinking of these subjects, I compiled a list of five things to consider about your inventions.1. Know the problems your invention will solve Every invention or great idea aims to solve a problem. Everyday people recognize problems on a regular basis. Inventors choose to solve them.Before pursuing your idea, clearly understand the problem your invention will solve. Does your solution work? Does your invention need a little help

o much more that agents can do to position, brand and market their services. Sadly, most agents, whether in real estate or financial services (insurance) or any other industries, tend to see themselves just as a salesperson. This perception of themselves is limiting their growth and income!

Many people perceive that being an agent in any

How To Survive & Thrive In Any Business
Ever since she was a small girl, Geraldine wanted to have her own business. As she grew up she gradually decided that, as she loved beautiful clothes, she would save up her money and open a boutique.By the time she was 25, Geraldine had saved enough money to realize her dream. So she set about finding a vacant store, securing a long lease, buying fittings and fixtures and bringing in stock. By the time opening day came, Geraldine was tired, broke but happy. She had realized her dream; she had her own business.One week after opening, reality had begun to set in. Geraldine had begun to realize that being business meant more than having a shop full of stock to sell. She realized she needed customers too.She had excellent knowledge of fashions, fabrics and stuff like that, but she had no skills or knowledge for getting customers. She had no advertising or marketing skills and she h

they are just salespeople, they don’t see the possibilities of growing their careers into full-fledge businesses. There are so much more benefits for someone to think big and build a big business, compared to just existing, and making a living. Donald Trump said: “If you’re going to be thinking, you might as well think big.” But that’s another topic for another session.

Many people perceive that being an agent in any

Keep Your Advertising Simple
In the fast-paced, high-tech culture of the 21st century, you might feel tempted to experiment with flashy ads for your products or services. But, don’t give into the temptation. More often than not, the flashy and cutesy touches in advertising don’t work.What does work is a message that matches the needs, desires, and values of the people you’re trying to motivate. For example, if you drive down the street of any city or suburb you’ll undoubtedly see several pizza places. If you want to capture the attention of people with an ad for your pizza, you should put strong emphasis on the wide selection of toppings you offer. The ad could say something like this: 400 Pizza Toppings! More Than Any Other Pizzeria in Town!That’s not very colorful or cutesy, but if a lot of people start buying pizza from your shop over and over again, what do you care about winning advertising awards?Onc

hink big.” But that’s another topic for another session.

Many people perceive that being an agent in any industry is like being a salesperson. Someone who is always competing with all the other thousands of salespeople in the industry. To a certain extend it is correct. Those other agents are also looking for the same deals that you are. It is a matter of who gets the deal first. So they are relentlessly going out there to cold prospect.

Now, I am not a fan of cold prospecting. To me, cold prospecting is like bashing your head against the wall, hoping it will crumble before you start bleeding… most people just end up being very disappointed. Why do you think new agents don’t last long? I strongly suspect it’s because they realized that their heads can’t go against the wall.

But there are ways to turn the table around. In my talks I like to ask the audience: Would you prefer to work hard and look for prospects, OR would you prefer to let your prospects seek you out?

The answer is obvious.

But more than just having less work and an easier time, there are deeper psychological advantages to being able to let your prospects seek you out instead of you cold prospecting them. Simply said, when you seek someone out, you will be open to the person’s ideas, advice, expertise. That is the reason you seek him/her out in the first place

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Psychometric tests are increasingly used as part of the recruitment process. What can you do to ensure you give your optimum performance on the day?

People today are spending longer hours at work, in front of their computers, just to meet their pressing deadlines and KPIs. As a result, there are more incidents of debilitating back pain, neck ache, headaches, RSI and burnout that are reducing productivity and increasing stress leave.

Does business branding play a significant role in your marketing campaign? Again, as in other articles, I like to begin with the philosophy behind the subject matter. This establishes the general feeling behind the need for the same.

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