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Advertising - The Power of the Written Word over the Spoken Word
There are some things which, on account .of the delicacy of treatment, the accuracy, etc, required, cannot be trusted to the most sensitive piece of machinery, but must be finished by the hand of a skilled craftsman. There are many things in the world of selling which are too delicate for the mass treatment accorded them by the advertising man, and which require the touch of the salesman to bring to the desired conclusion.Advertising is limited by its own advantages to definite functions in certain fields. Its usefulness varies with the character of the product, the customer, or the purchase unit. It varies with distribution, the character of the buying habit, and the extent of the territory. Above all, it varies with the attitude of mind of th

ght at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She th

Time And Date Stamps
Affixing the time and date on products and documents is an important procedure in factories and offices as consistent time and date marking facilitates traceability. Writing dates manually on a large bunch of documents is labor intensive. Such a task is also monotonous, and therefore prone to human errors. Time and date stamp is a mechanical device used to address these problems. It also allows business establishments to track time more effectively.Traditional time and date stamps are made up of six or eight flat rubber bands loaded on a support pulley system that is attached to a wooden knob for holding the stamp. An inkpad is used to wet the required date embossing, which is then positioned on the document and pressed slightly to get the impr

The Art of Storytelling (eg. 'Branding')

A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman with all the appropriate credentials. At the podium, she said she forgot the notes for her speech and she would tell a story instead.

The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She th

Shock in the Workplace
A shocking 80% of Americans all have something in common. Can you guess what that is? They hate their jobs! Imagine this scenario. It’s 6:00 A.M. The alarm clock starts its Incessant buzzing. How many people do you know jump out of bed excited that they are going to work that day? Why should they be happy? Here’s what they face. Their job actually starts with the process of getting ready for work. No pay of course. Personal grooming, eating that important first meal. Locking up and making sure the home front is secure. Dropping the kids off to school or the babysitter. Then the dreaded commute. Have you noticed no one in the other cars is smiling? There are the miles and miles of road

conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman with all the appropriate credentials. At the podium, she said she forgot the notes for her speech and she would tell a story instead.

The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She th

Go Slow to Go Fast
I’ve been telling people this for several years. The admonishment, for me, began with my work teaching Quality Improvement at Chevron. In that work we found, to no one’s surprise, that people often focus on the task - solving a problem - much more than on the process - understanding its causes (and planning solutions accordingly.)Most of us in western culture can easily focus on solving a problem or removing a barrier. After all, we know what’s wrong - just fix it! As all of us know from experience, the bias for action (a task focus) often leads to incomplete solutions, solutions that cause more problems (maybe ones worse than the original), solutions that don’t solve.Go slow to go fast.By taking time to focus on process - how we

the program as a woman with all the appropriate credentials. At the podium, she said she forgot the notes for her speech and she would tell a story instead.

The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She th

Medical Billing - Troubleshooting Retail Sales
In the medical billing world, we have gone way past the days of the clerk sitting in the doctors office punching out her bills by hand and popping them in envelops. Today, things are a lot more sophisticated. Bills are generated via computer and in some cases, the biller never even sees a piece of paper or a form. Yes, we've come a long way. Unfortunately, with this sophistication also comes a lot of headaches. Why? When you're dealing with machines, especially computers, they have a tendency not to work right on occasion. This is especially true on the retail sales end of medical billing, the problems common to which we will be covering in this installment.You would think that with many supermarkets now having automated checkouts that s

speech and she would tell a story instead.

The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She th

Merger And Acquisition Strategies
It is the inherent desire and need of every business to grow both vertically and horizontally. Organic growth, that is development from within, is often slow and sometimes difficult. That is why there is an increasing trend towards mergers and acquisitions. It could be called an instant expansion.Many big corporations are continuously on the lookout for potential targets for mergers or acquisitions. Some even have a core cell or a senior person concentrating on this aspect. Depending on the company's policy, which may be to diversify or to expand in the same field, add complementary business activity, or to strengthen research facilities, they continuously scan the business world. Normally they report directly to the decision-making authority.

ght at each other. She began by asking for the lights to be turned down and for all of us to close our eyes. She then told a story about a young girl who had lost her imagination and, if she was to survive, she would have to find it. It was a frightening and joyful journey full of pictures, metaphors, and, as the crowd came to realize, it was also full of analogies to their present business.

45 minutes later 400 people gave her a standing ovation. Some of them were crying, recognizing the little girl in themselves. They had forsaken their imaginations, and to gro

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The first real advergame was a customized videogame incorporating brand messages and was distributed on floppy disk by American Home Foods to promote the Chef Boyardee brand during the 80’s. Advergames are used to promote products or services, organizations, and even opinions and viewpoints.

Use a business background check on potential contractors and business partners prior to establishing a business relationship. It may save you a fortune in potential legal fees.

Companies like Websense sell their web filtering software to corporate clients. Their marketing material is pointing out how much productivity is lost due to employees casually surfing the web while at work. With Websense software corporations are able to restrict web surfing to certain websites and put monitoring in place.

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Suggest You - Want to Brand? Well, Tell a Story!

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