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Suggest You - Revitalize Your Brand for A Better (And More Profitable) New Year
How To Maximize Your Amount of Office Space
Small businesses will eventually face the inevitable question of whether or not they have outgrown their current office space. If you are consistently struggling to find suitable workspaces for your employees or temporary hires it may be time to change your office space and find something a little larger that can accommodate your company during its busiest times. The last situation you want to be in is to have to ask some of your employees to share an office or workspace durin
health of your brand?Small businesses will eventually face the inevitable question of whether or not they have outgrown their current office space. If you are consistently struggling to find suitable workspaces for your employees or temporary hires it may be time to change your office space and find something a little larger that can accommodate your company during its busiest times. The last situation you want to be in is to have to ask some of your employees to share an office or workspace durin
“Health of my brand?” y
Corporate America vs. Work/Life Balance
Many businesses are finding it increasingly difficult to motivate, encourage, retain and recruit their staff, while optimizing productivity. One of the keys to satisfied and efficient employees is work/life balance. Due to societal changes, business culture, and employer expectations, personal time has decreased, and work time has seeped into personal time. Lunch time, which once was a relaxing diversion from work, has become a “Rush’N’Chow” experience, often in a
The New Year is a time for individual reflection and re-evaluation. But in addition to plotting your personal progress, what about your business? When was the last time you sat down and examined the progress and health of your brand?Many businesses are finding it increasingly difficult to motivate, encourage, retain and recruit their staff, while optimizing productivity. One of the keys to satisfied and efficient employees is work/life balance. Due to societal changes, business culture, and employer expectations, personal time has decreased, and work time has seeped into personal time. Lunch time, which once was a relaxing diversion from work, has become a “Rush’N’Chow” experience, often in a
“Health of my brand?” yo
How's Your OODA loop?
What IS an OODA loop?John R. Boyd was a U.S. Air Force fighter pilot active during the 1950's. In the 1970's he helped design the F-16 and then went on to promote a concept called the OODA loop.OODA stands for Observation, Orientation, Decision and Action. This is a basic pattern for how we make tactical decisions. Col. Boyd is credited with coining this term, originating and promoting the concept which has become a strategic centerpiece for multiple military c
re-evaluation. But in addition to plotting your personal progress, what about your business? When was the last time you sat down and examined the progress and health of your brand?What IS an OODA loop?John R. Boyd was a U.S. Air Force fighter pilot active during the 1950's. In the 1970's he helped design the F-16 and then went on to promote a concept called the OODA loop.OODA stands for Observation, Orientation, Decision and Action. This is a basic pattern for how we make tactical decisions. Col. Boyd is credited with coining this term, originating and promoting the concept which has become a strategic centerpiece for multiple military c
“Health of my brand?” y
Promotional Pens - The Write Choice
Stop what you are doing.Take a look around your desk – really look. Okay, now look again and count how many pens there are in your vicinity.Think about the last time you used a pen? Have you used one already today? Chances are, you have.Everyone uses pens – people use pens to take notes, sign checks, doodle, draw, write stories and briefs and more. People use pens everyday for many activities. You can see them on your desk – now imagine that those pens are
onal progress, what about your business? When was the last time you sat down and examined the progress and health of your brand?Stop what you are doing.Take a look around your desk – really look. Okay, now look again and count how many pens there are in your vicinity.Think about the last time you used a pen? Have you used one already today? Chances are, you have.Everyone uses pens – people use pens to take notes, sign checks, doodle, draw, write stories and briefs and more. People use pens everyday for many activities. You can see them on your desk – now imagine that those pens are
“Health of my brand?” y
How To Advertise Your Internet Business and Drive Traffic and Sales for Pennies
We have all seen advertisements promising targeted traffic and massive sales, but most of these are scams and rarely do they produce the traffic and sales that are promised. Even Pay Per Click (PPC) advertising on search engines like Google and Yahoo have gotten so expensive for good keywords that the costs now greatly outweigh any profits you could make with your internet business. On average it costs $20 - $100 per item sold through Google. This is no way to make money
last time you sat down and examined the progress and health of your brand?We have all seen advertisements promising targeted traffic and massive sales, but most of these are scams and rarely do they produce the traffic and sales that are promised. Even Pay Per Click (PPC) advertising on search engines like Google and Yahoo have gotten so expensive for good keywords that the costs now greatly outweigh any profits you could make with your internet business. On average it costs $20 - $100 per item sold through Google. This is no way to make money
“Health of my brand?” y
Write Headlines That Get Read
The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% of the people will read the rest of the ad because of the headline. The headline needs to show a benefit to the reader. We need to appeal to the readers needs. The readers needs are pleasure, convenience, health, money... Write your headline as if you are talking to your friend. Unless you t
health of your brand?The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% of the people will read the rest of the ad because of the headline. The headline needs to show a benefit to the reader. We need to appeal to the readers needs. The readers needs are pleasure, convenience, health, money... Write your headline as if you are talking to your friend. Unless you t
“Health of my brand?” you ask.
Yes. Just like people, businesses and markets change over time. And sometimes those changes are so slow and so gradual, that we wake up to find our products and services outdated, out-of-step and ou
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