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Have you ever attend an event or watched a motivational speaker and gone back to the office all hyped up and ready to implement the process or use the product? I know I have and When you are a consultant, you will be called upon to use your expertise to solve problems. It is this expertise that will become part of the brand. I am sure all of you have heard of Stephen Covey. His expertise is the "7 Habits of….." He has become known for this and now he has others teaching the classes. His brand has become parallel with business success factors.
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